Kellogg Buy or Sell Recommendation

Macroaxis provides Kellogg Company buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with current analyst consensus

Time Horizon

Risk Tolerance

Execute Advice
Kellogg Company -- USA Stock  

USD 63.97  0.29  0.46%

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Cautious Hold'.
For the selected time horizon Kellogg Company has a mean deviation of 1.14, semi deviation of 0.0, standard deviation of 1.49, variance of 2.21, downside variance of 0.0 and semi variance of 0.0
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 18.35 times, we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Returns Distribution Density

Mean Return0.4Value At Risk2.91
Potential Upside1.15Standard Deviation1.49
 Return Density 

Institutional Investors

Security TypeSharesValue
Kellogg W K Foundation TrustCommon Shares67.6 M4.6 B
Keybank National AssociationCommon Shares25.8 M1.8 B
Blackrock IncCommon Shares24.7 M1.7 B
Vanguard Group IncCommon Shares22.6 M1.5 B
Capital Research Global InvestorsCommon Shares19.7 M1.3 B
State Street CorpCommon Shares11.2 M762.4 M
Massachusetts Financial Services CoCommon Shares8.2 M556.1 M

Kellogg Greeks

Alpha over DOW
Beta against DOW=0.11
Overall volatility
Information ratio =0.23

Kellogg Volatility Alert

Kellogg Company exhibits very low volatility with skewness of -0.73 and kurtosis of 0.48. However, we advise investors to further study Kellogg Company technical indicators to make sure all market info is available and is reliable.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition
FundamentalsKelloggPeer Average
Return On Equity61.10 % (15.17) %
Return On Asset9.66 % (15.64) %
Profit Margin9.82 % (5.50) %
Operating Margin22.53 % (10.91) %
Current Valuation32.19 B152.14 B
Shares Outstanding346.59 M1.43 B
Shares Owned by Insiders0.70 % 6.91 %
Shares Owned by Institutions93.60 % 18.37 %
Number of Shares Shorted33.69 M3.24 M
Price to Earning18.35 times40.69 times
Price to Book10.38 times14.44 times
Price to Sales1.78 times17.81 times
Revenue12.92 B9.85 B
Gross Profit5.02 B21.75 B
EBITDA2.91 B1.41 B
Net Income1.27 B517.71 M
Cash and Equivalents281 M3.89 B
Cash per Share0.81 times5.17 times
Total Debt8.62 B7.36 B
Debt to Equity386.60 % 0.72 %
Current Ratio0.68 times3.30 times
Book Value Per Share6.40 times13.64 times
Cash Flow from Operations1.61 B1.25 B
Short Ratio8.06 times2.09 times
Earnings Per Share3.62 times2.30 times
Price to Earnings To Growth2.23 times1.22 times
Number of Employees33 K10.67 K
Market Capitalization23.03 B29.78 B
Total Asset15.25 B126.86 B
Retained Earnings6.57 B38.24 B
Working Capital(2.5 B)3.58 B
Current Asset3.24 B36.8 B
Cautious Hold


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

   Acquisition by Gonzalez Claudio X of 357 shares of Kellogg subject to Rule 16b-3 [view details]
Risk Adjusted Performance0.27
Market Risk Adjusted Performance3.62
Mean Deviation1.14
Coefficient Of Variation373.67
Standard Deviation1.49
Information Ratio0.23
Jensen Alpha0.42
Total Risk Alpha0.31
Treynor Ratio3.61
Maximum Drawdown5.16
Value At Risk2.91
Potential Upside1.15

Current Valuation

Kellogg Current Valuation Analysis
Kellogg Company is rated second overall in current valuation category among related companies. After adjusting for long-term liabilities, total market size of Food Manufacturers industry is now estimated at about 110.84 Billion. Kellogg totals roughly 32.19 Billion in current valuation claiming about 29% of equities under Food Manufacturers industry.