Kellogg Buy or Sell Recommendation

Macroaxis provides Kellogg Company buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with current analyst consensus

Investment Horizon


Risk Tolerance

Execute Advice
Kellogg Company -- USA Stock  

USD 61.7  0.25  0.41%

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Hold'.
For the selected time horizon Kellogg Company has a risk adjusted performance of (0.049339), jensen alpha of (0.2), total risk alpha of (0.76), sortino ratio of 0.0 and treynor ratio of (1.99)
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 28.03 times, we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Returns Distribution Density

Mean Return-0.18Value At Risk-1.1161
Potential Upside1.0574Standard Deviation0.8478
 Return Density 

Institutional Investors

Security TypeSharesValue
Beutel Goodman Co LtdCommon Shares3.3 M163.7 M
Global Thematic Partners LlcCommon Shares1.4 M85 M
Pggm InvestmentsCommon Shares687.7 K42.9 M
Bank Of MontrealCommon Shares553.7 K34.5 M
Acadian Asset Management LlcCommon Shares461.5 K28.8 M
National Pension ServiceCommon Shares261.7 K16.4 M
Shell Asset Management CoCommon Shares203.3 K12.5 M

Kellogg Greeks

Alpha over DOW
βBeta against DOW= 0.0931 
Overall volatility
= 0.85 
 IrInformation ratio =(0.44) 

Kellogg Volatility Alert

Kellogg Company exhibits very low volatility with skewness of 0.18 and kurtosis of 1.27. However, we advise investors to further study Kellogg Company technical indicators to make sure all market info is available and is reliable.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition
FundamentalsKelloggPeer Average
Return On Equity40.73 % (15.17) %
Return On Asset7.11 % (15.64) %
Profit Margin6.12 % (5.5) %
Operating Margin13.76 % (10.91) %
Current Valuation29.84 B152.14 B
Shares Outstanding345.14 M1.43 B
Shares Owned by Insiders0.77 % 6.91 %
Shares Owned by Institutions88.63 % 18.37 %
Number of Shares Shorted14.76 M3.24 M
Price to Earning28.03 times40.69 times
Price to Book11.68 times14.44 times
Price to Sales1.67 times17.81 times
Revenue12.79 B9.85 B
Gross Profit4.75 B21.75 B
EBITDA2.27 B1.41 B
Net Income783 M517.71 M
Cash and Equivalents334 M3.89 B
Cash per Share0.97 times5.17 times
Total Debt8.3 B7.36 B
Debt to Equity448.8 % 0.72 %
Current Ratio0.68 times3.3 times
Book Value Per Share5.3 times13.64 times
Cash Flow from Operations1.63 B1.25 B
Short Ratio7.47 times2.09 times
Earnings Per Share2.21 times2.3 times
Price to Earnings To Growth2.5 times1.22 times
Number of Employees33.58 K10.67 K
Market Capitalization21.37 B29.78 B
Total Asset15.25 B126.86 B
Retained Earnings6.57 B38.24 B
Working Capital(2.5 B)3.58 B
Current Asset3.24 B36.8 B


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

   Kellogg exotic insider transaction detected [view details]
Risk Adjusted Performance(0.049339)
Market Risk Adjusted Performance(1.98)
Mean Deviation0.6262
Coefficient Of Variation(482.95)
Standard Deviation0.8478
Information Ratio(0.44)
Jensen Alpha(0.2)
Total Risk Alpha(0.76)
Treynor Ratio(1.99)
Maximum Drawdown3.24
Value At Risk(1.12)
Potential Upside1.06

Current Valuation

Kellogg Current Valuation Analysis
Kellogg Company is rated second overall in current valuation category among related companies. After adjusting for long-term liabilities, total market size of Food Manufacturers industry is now estimated at about 104.81 Billion. Kellogg totals roughly 29.84 Billion in current valuation claiming about 28% of equities under Food Manufacturers industry.