Kellogg Buy or Sell Recommendation

Macroaxis provides Kellogg Company buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with current analyst consensus

Investment Horizon


Risk Tolerance

Execute Advice
Kellogg Company -- USA Stock  

USD 65.05  0.06  0.0923%

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Hold'.
For the selected time horizon Kellogg Company has a mean deviation of 0.7989, semi deviation of 0.9176, standard deviation of 1.09, variance of 1.2, downside variance of 1.18 and semi variance of 0.8419
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 29.52 times, we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Returns Distribution Density

Mean Return0.094009Value At Risk1.26
Potential Upside2.35Standard Deviation1.09
 Return Density 

Institutional Investors

Security TypeSharesValue
Kellogg W K Foundation TrustCommon Shares67.9 M4.2 B
Keybank National AssociationCommon Shares25.8 M1.6 B
Capital Research Global InvestorsCommon Shares25.5 M1.6 B
Vanguard Group IncCommon Shares21.7 M1.4 B
Blackrock IncCommon Shares21.5 M1.3 B
State Street CorpCommon Shares11.2 M697.6 M
Massachusetts Financial Services CoCommon Shares8.3 M518.8 M

Kellogg Greeks

Alpha over DOW
βBeta against DOW=0.0028
Overall volatility
 IrInformation ratio =0.15

Kellogg Volatility Alert

Kellogg Company has relatively low volatility with skewness of 0.49 and kurtosis of 0.24. However, we advise all investors to independently investigate Kellogg Company to ensure market all accessible information is consistent with the expectations about its upside potential and future risk-adjusted return.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition
FundamentalsKelloggPeer Average
Return On Equity38.09 % (15.17) %
Return On Asset7.15 % (15.64) %
Profit Margin6.15 % (5.5) %
Operating Margin13.83 % (10.91) %
Current Valuation31.21 B152.14 B
Shares Outstanding345.47 M1.43 B
Shares Owned by Insiders0.65 % 6.91 %
Shares Owned by Institutions91.84 % 18.37 %
Number of Shares Shorted33.69 M3.24 M
Price to Earning29.52 times40.69 times
Price to Book11.81 times14.44 times
Price to Sales1.78 times17.81 times
Revenue12.81 B9.85 B
Gross Profit4.75 B21.75 B
EBITDA2.3 B1.41 B
Net Income788 M517.71 M
Cash and Equivalents267 M3.89 B
Cash per Share0.77 times5.17 times
Total Debt8.24 B7.36 B
Debt to Equity424.1 % 0.72 %
Current Ratio0.68 times3.3 times
Book Value Per Share5.59 times13.64 times
Cash Flow from Operations1.73 B1.25 B
Short Ratio8.06 times2.09 times
Earnings Per Share2.23 times2.3 times
Price to Earnings To Growth2.58 times1.22 times
Number of Employees33.58 K10.67 K
Market Capitalization22.78 B29.78 B
Total Asset15.25 B126.86 B
Retained Earnings6.57 B38.24 B
Working Capital(2.5 B)3.58 B
Current Asset3.24 B36.8 B


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

   Kellogg exotic insider transaction detected [view details]
Risk Adjusted Performance0.0464
Market Risk Adjusted Performance(29.99)
Mean Deviation0.7989
Semi Deviation0.9176
Downside Deviation1.09
Coefficient Of Variation1164.01
Standard Deviation1.09
Information Ratio(0.15)
Jensen Alpha0.0847
Total Risk Alpha(0.5)
Sortino Ratio(0.16)
Treynor Ratio(30)
Maximum Drawdown4.26
Value At Risk(1.26)
Potential Upside2.35
Downside Variance1.18
Semi Variance0.8419
Expected Short fall(0.82)

Current Valuation

Kellogg Current Valuation Analysis
Kellogg Company is rated second overall in current valuation category among related companies. After adjusting for long-term liabilities, total market size of Food Manufacturers industry is now estimated at about 110.13 Billion. Kellogg totals roughly 31.21 Billion in current valuation claiming about 28% of equities under Food Manufacturers industry.