Kellogg Buy Hold or Sell Recommendation

K -- USA Stock  

USD 71.17  0.49  0.69%

Taking into account the 30 trading days horizon, and your above average risk tolerance our recommendation regarding Kellogg Company is 'Hold'. Macroaxis provides Kellogg buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Kellogg positions. The advice algorithm takes into account all of Kellogg Company available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from Kellogg buy-and-hold prospective. Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with current analyst consensus.

Time Horizon

Risk Tolerance

Execute Advice
Sell KelloggBuy Kellogg


Hype Condition

Current Valuation

Odds of Distress

Economic Sensitivity

Analyst Consensus

Piotroski F Score

Financial Leverage

For the selected time horizon Kellogg Company has a risk adjusted performance of 0.19, jensen alpha of 0.3548, total risk alpha of 0.1354, sortino ratio of 0.2271 and treynor ratio of 443.41
Macroaxis provides unbiased advice on Kellogg Company that should be used to complement current analysts and expert consensus on Kellogg. Our buy, hold, or sell recommendation engine determines the firm potential to grow exclusively from the prospective of investors current risk tolerance and investing horizon. To make sure Kellogg Company is not overpriced, please verify all Kellogg Company fundamentals including its Current Ratio, Retained Earnings and the relationship between Net Income and Price to Earnings To Growth . Given that Kellogg Company has Price to Earning of 17.18 times, we recommend you check Kellogg market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Kellogg Thematic Classifications

Food Products IdeaFood Products
USA Equities from Food Products industry as classified by Fama & French

Returns Distribution Density

Mean Return0.36Value At Risk1.19
Potential Upside2.45Standard Deviation1.07
 Return Density 

Kellogg Greeks

Alpha over DOW
Beta against DOW=0.0008
Overall volatility
Information ratio =0.23

Kellogg Volatility Alert

Kellogg Company has relatively low volatility with skewness of 0.63 and kurtosis of 2.12. However, we advise all investors to independently investigate Kellogg Company to ensure market all accessible information is consistent with the expectations about its upside potential and future risk-adjusted return.
 Better Than Average     
 Worse Than Average Compare Kellogg to competition

Kellogg Fundamental Vs Peers

FundamentalsKelloggPeer Average
Return On Equity63.24 % (15.17) %
Return On Asset9.89 % (15.64) %
Profit Margin11.07 % (5.50) %
Operating Margin23.13 % (10.91) %
Current Valuation32.89 B152.14 B
Shares Outstanding346.85 M1.43 B
Shares Owned by Insiders0.69 % 6.91 %
Shares Owned by Institutions91.09 % 18.37 %
Number of Shares Shorted23.52 M3.24 M
Price to Earning17.18 times40.69 times
Price to Book9.73 times14.44 times
Price to Sales1.89 times17.81 times
Revenue13.08 B9.85 B
Gross Profit5.21 B21.75 B
EBITDA3.02 B1.41 B
Net Income1.45 B517.71 M
Cash and Equivalents370 M3.89 B
Cash per Share1.07 times5.17 times
Total Debt8.76 B7.36 B
Debt to Equity342.90 % 0.72 %
Current Ratio0.74 times3.30 times
Book Value Per Share7.31 times13.64 times
Cash Flow from Operations1.54 B1.25 B
Short Ratio7.66 times2.09 times
Earnings Per Share4.14 times2.30 times
Price to Earnings To Growth2.37 times1.22 times
Number of Employees33 K10.67 K
Market Capitalization24.69 B29.78 B
Total Asset15.25 B126.86 B
Retained Earnings6.57 B38.24 B
Working Capital(2.5 B)3.58 B
Current Asset3.24 B36.8 B
   Acquisition by Gary Pilnick of 48200 shares of Kellogg subject to Rule 16b-3 [view details]

Kellogg Alerts

Trading Alerts and Improvement Suggestions
Kellogg Company has high financial leverage indicating that it may have difficulties to generate enough cash to satisfy its interest payments
The company has accumulated 8.76 B in total debt with debt to equity ratio (D/E) of 342.9 implying that the company may be unable to produce cash to meet its debt commitments. Kellogg Company has Current Ratio of 0.73 which means it has a negative working capital and may have difficulties to pay out interest payments when they become due.
Over 91.0% of Kellogg Company shares are owned by institutional investors
On May 31, 2018 Kellogg paid $ 0.54 per share dividend to its current shareholders
Latest headline from MacroaxisInsider: Acquisition by Jorndt Daniel L of tradable shares of Kellogg subject to Rule 16b-3
Please see also Kellogg Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with current analyst consensus. Please also try Watchlist Optimization module to optimize watchlists to build efficient portfolio or rebalance existing positions based on mean-variance optimization algorithm.