Purple Innovation Stock Buy Hold or Sell Recommendation
| PRPL Stock | USD 1.47 0.06 3.92% |
Given the investment horizon of 90 days and your above-average risk tolerance, our recommendation regarding Purple Innovation is 'Hold'. Macroaxis provides Purple Innovation buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding PRPL positions. The advice algorithm takes into account all of Purple Innovation's available fundamental, technical, and predictive indicators you will find on this site. Key drivers impacting Purple Innovation's buy or sell advice are summarized below:
Real Value 2.25 | Target Price 4.46 | Hype Value 1.25 | Market Value 1.47 |
A buy or sell recommendation provided by Macroaxis is an automated directive regarding whether to purchase or sell Purple Innovation given historical horizon and risk tolerance towards Purple Innovation. When Macroaxis issues a 'buy' or 'sell' recommendation for Purple Innovation, the advice is generated through an automated system that utilizes algorithms and statistical models.
Purple |
Execute Purple Innovation Buy or Sell Advice
The Purple recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Purple Innovation. Macroaxis does not own or have any residual interests in Purple Innovation or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Purple Innovation's advice using the current market data and latest reported fundamentals.
Time Horizon
Risk Tolerance
 |  |
Hold
Market Performance | Good | Details | |
Volatility | Dangerous | Details | |
Hype Condition | Over hyped | Details | |
Current Valuation | Undervalued | Details | |
Odds Of Distress | Above Average | Details | |
Economic Sensitivity | Hyperactively responds to market trends | Details | |
Investor Sentiment | Interested | Details | |
Analyst Consensus | Buy | Details | |
Financial Strenth (F Score) | Healthy | Details | |
Financial Leverage | Inapplicable | Details | |
Reporting Quality (M-Score) | Unlikely Manipulator | Details |
Purple Innovation Trading Alerts and Improvement Suggestions
| Purple Innovation is way too risky over 90 days horizon | |
| Purple Innovation may become a speculative penny stock | |
| Purple Innovation appears to be risky and price may revert if volatility continues | |
| Purple Innovation has high likelihood to experience some financial distress in the next 2 years | |
| The company reported the previous year's revenue of 510.54 M. Net Loss for the year was (120.76 M) with profit before overhead, payroll, taxes, and interest of 210.58 M. | |
| Purple Innovation currently holds about 41.17 M in cash with (60.8 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5. | |
| Over 77.0% of the company shares are owned by institutional investors | |
| Latest headline from zacks.com: Is JAPAN TOB Stock Outpacing Its Consumer Staples Peers This Year |
Purple Innovation Returns Distribution Density
The distribution of Purple Innovation's historical returns is an attempt to chart the uncertainty of Purple Innovation's future price movements. The chart of the probability distribution of Purple Innovation daily returns describes the distribution of returns around its average expected value. We use Purple Innovation price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Purple Innovation returns is essential to provide solid investment advice for Purple Innovation.
| Mean Return | 1.24 | Value At Risk | -7.74 | Potential Upside | 13.64 | Standard Deviation | 7.27 |
Return Density |
| Distribution |
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Purple Innovation historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.
Purple Stock Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Purple Innovation is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Purple Innovation backward and forwards among themselves. Purple Innovation's institutional investor refers to the entity that pools money to purchase Purple Innovation's securities or originates loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
| Shares | Dynamic Advisor Solutions Llc | 2023-12-31 | 685.5 K | Fund 1 Investments Llc | 2023-12-31 | 624.6 K | Goldman Sachs Group Inc | 2023-12-31 | 441.6 K | Northern Trust Corp | 2023-12-31 | 423 K | Charles Schwab Investment Management Inc | 2023-12-31 | 400.9 K | Millennium Management Llc | 2023-12-31 | 372.7 K | Dimensional Fund Advisors, Inc. | 2023-12-31 | 346.9 K | Innovis Asset Management Llc | 2023-09-30 | 336.5 K | Bridgeway Capital Management, Llc | 2023-12-31 | 320 K | Coliseum Capital Management Llc | 2023-12-31 | 46.9 M | Fmr Inc | 2023-12-31 | 7 M |
Purple Innovation Cash Flow Accounts
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 (projected) | ||
| Change To Inventory | (24.7M) | (18.1M) | (33.0M) | 29.0M | 5.9M | 6.2M | |
| Change In Cash | 21.2M | 89.5M | (31.3M) | (49.9M) | (14.9M) | (14.2M) | |
| Net Borrowings | 10M | 4.5M | 52.8M | (73.8M) | (66.4M) | (63.1M) | |
| Depreciation | 4.3M | 7.9M | 9.5M | 17.5M | 25.1M | 26.4M | |
| Capital Expenditures | 10.8M | 39.1M | 57.1M | 38.2M | 15.2M | 20.9M | |
| Net Income | (12.4M) | 10.9M | 3.9M | (89.9M) | (120.8M) | (114.7M) | |
| Change To Netincome | 28.6M | (10.1M) | (23.0M) | 245.1M | 281.8M | 295.9M | |
| Free Cash Flow | 12.1M | 42.1M | (88.0M) | (66.9M) | (76.0M) | (72.2M) | |
| Other Non Cash Items | 26.4M | 64.8M | (18.6M) | (4.1M) | 14.2M | 14.9M | |
| End Period Cash Flow | 33.5M | 123.0M | 91.6M | 41.8M | 26.9M | 40.4M | |
| Investments | (10.8M) | (39.1M) | (57.1M) | (34.5M) | (14.3M) | (15.0M) |
Purple Innovation Greeks
Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Purple Innovation or Household Durables sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Purple Innovation's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Purple stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α | Alpha over NYSE Composite | 1.00 | |
β | Beta against NYSE Composite | 4.00 | |
σ | Overall volatility | 7.15 | |
Ir | Information ratio | 0.16 |
Purple Innovation Volatility Alert
Purple Innovation is displaying above-average volatility over the selected time horizon. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Purple Innovation's stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Purple Innovation's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different financial instruments as prices fall.Purple Innovation Fundamentals Vs Peers
Comparing Purple Innovation's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Purple Innovation's direct or indirect competition across all of the common fundamentals between Purple Innovation and the related equities. This way, we can detect undervalued stocks with similar characteristics as Purple Innovation or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Purple Innovation's fundamental indicators could also be used in its relative valuation, which is a method of valuing Purple Innovation by comparing valuation metrics with those of similar companies.
| Better Than Average | Worse Than Average | Compare Purple Innovation to competition |
| Fundamentals | Purple Innovation | Peer Average |
| Return On Equity | -0.83 | -0.31 |
| Return On Asset | -0.16 | -0.14 |
| Profit Margin | (0.24) % | (1.27) % |
| Operating Margin | (0.14) % | (5.51) % |
| Current Valuation | 291.1 M | 16.62 B |
| Shares Outstanding | 107.01 M | 571.82 M |
| Shares Owned By Insiders | 3.84 % | 10.09 % |
| Shares Owned By Institutions | 77.19 % | 39.21 % |
| Number Of Shares Shorted | 5.8 M | 4.71 M |
| Price To Earning | 63.13 X | 28.72 X |
| Price To Book | 1.56 X | 9.51 X |
| Price To Sales | 0.35 X | 11.42 X |
| Revenue | 510.54 M | 9.43 B |
| Gross Profit | 210.58 M | 27.38 B |
| EBITDA | (81.73 M) | 3.9 B |
| Net Income | (120.76 M) | 570.98 M |
| Cash And Equivalents | 41.17 M | 2.7 B |
| Cash Per Share | 0.50 X | 5.01 X |
| Total Debt | 152.97 M | 5.32 B |
| Debt To Equity | 0.70 % | 48.70 % |
| Current Ratio | 1.91 X | 2.16 X |
| Book Value Per Share | 1.09 X | 1.93 K |
| Cash Flow From Operations | (60.8 M) | 971.22 M |
| Short Ratio | 5.08 X | 4.00 X |
| Earnings Per Share | (1.17) X | 3.12 X |
| Price To Earnings To Growth | 2.00 X | 4.89 X |
| Target Price | 3.46 | |
| Number Of Employees | 1.7 K | 18.84 K |
| Beta | 1.95 | -0.15 |
| Market Capitalization | 163.72 M | 19.03 B |
| Total Asset | 390.62 M | 29.47 B |
| Retained Earnings | (475.97 M) | 9.33 B |
| Working Capital | 30.83 M | 1.48 B |
Note: Disposition of 38334 shares by Robert DeMartini of Purple Innovation subject to Rule 16b-3 [view details]
Purple Innovation Market Momentum
Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Purple . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
| Accumulation Distribution | 33288.08 | |||
| Daily Balance Of Power | (0.50) | |||
| Rate Of Daily Change | 0.96 | |||
| Day Median Price | 1.52 | |||
| Day Typical Price | 1.5 | |||
| Price Action Indicator | (0.08) | |||
| Period Momentum Indicator | (0.06) |
About Purple Innovation Buy or Sell Advice
When is the right time to buy or sell Purple Innovation? Buying financial instruments such as Purple Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.| 2021 | 2022 | 2023 | 2024 (projected) | Other Current Liabilities | 44.4M | 34.8M | 38.5M | 24.1M | Total Assets | 642.5M | 433.3M | 390.6M | 294.4M |
Use Investing Ideas to Build Portfolios
In addition to having Purple Innovation in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.Did You Try This Idea?
Run Insurance Providers Thematic Idea Now
Insurance Providers
Companies providing all types of insurance and insurance services. The Insurance Providers theme has 41 constituents at this time.
You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Macroaxis can help you discover thousands of investment opportunities in different asset classes. In addition, you can partner with us for reliable portfolio optimization as you plan to utilize Insurance Providers Theme or any other thematic opportunities.
| View All Next | Launch |
Check out Purple Innovation Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Commodity Directory module to find actively traded commodities issued by global exchanges.
Complementary Tools for Purple Stock analysis
When running Purple Innovation's price analysis, check to measure Purple Innovation's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Purple Innovation is operating at the current time. Most of Purple Innovation's value examination focuses on studying past and present price action to predict the probability of Purple Innovation's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Purple Innovation's price. Additionally, you may evaluate how the addition of Purple Innovation to your portfolios can decrease your overall portfolio volatility.
| Equity Valuation Check real value of public entities based on technical and fundamental data | |
| Stock Tickers Use high-impact, comprehensive, and customizable stock tickers that can be easily integrated to any websites | |
| Idea Optimizer Use advanced portfolio builder with pre-computed micro ideas to build optimal portfolio | |
| Portfolio Holdings Check your current holdings and cash postion to detemine if your portfolio needs rebalancing | |
| Portfolio Rebalancing Analyze risk-adjusted returns against different time horizons to find asset-allocation targets | |
| Portfolio Analyzer Portfolio analysis module that provides access to portfolio diagnostics and optimization engine | |
| Portfolio Volatility Check portfolio volatility and analyze historical return density to properly model market risk | |
| Fundamentals Comparison Compare fundamentals across multiple equities to find investing opportunities | |
| Technical Analysis Check basic technical indicators and analysis based on most latest market data |
Is Purple Innovation's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.60) | Earnings Share (1.17) | Revenue Per Share 4.928 | Quarterly Revenue Growth 0.011 | Return On Assets (0.16) |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.