William Zerella - Fitbit CFO
CFO
Mr. William R. Zerella is no longer Chief Financial Officer of the company effective June 15, 2018. From October 2011 to June 2014, Mr. Zerella served as Chief Financial Officer of Vocera Communications, Inc., a publicly held wireless healthcare communications company. Prior to Vocera, from July 2006 to September 2011, Mr. Zerella served as Chief Financial Officer for Force10 Networks Inc., a networking company acquired by Dell Inc. Prior to Force10, Mr. Zerella served as Chief Financial Officer at Infinera Corporationrationration, a telecom equipment provider, and Chief Financial Officer at Calient Networks, Inc., an optical equipment provider. Mr. Zerella has also held various other senior level financial and business management positions at several companies, including GTECH Corporation and Deloitte Touche LLP since 2014.
| Age | 59 |
| Tenure | 10 years |
| Professional Marks | MBA |
| Phone | 415 513-1000 |
| Web | www.fitbit.com |
William Zerella Latest Insider Activity
Tracking and analyzing the buying and selling activities of William Zerella against Fitbit stock is an integral part of due diligence when investing in Fitbit. William Zerella insider activity provides valuable insight into whether Fitbit is net buyers or sellers over its current business cycle. Note, Fitbit insiders must abide by specific rules, including filing SEC forms every time they buy or sell Fitbit'sshares to prevent insider trading or benefiting illegally from material non-public information that their positions give them access to.
William Zerella 2 days ago Disposition of 7500 shares by William Zerella of ACV Auctions subject to Rule 16b-3 | ||
William Zerella over three weeks ago Disposition of 7500 shares by William Zerella of ACV Auctions subject to Rule 16b-3 | ||
William Zerella over two months ago Payment of 2050 shares by William Zerella of ACV Auctions subject to Rule 16b-3 | ||
William Zerella over three months ago Payment of 2050 shares by William Zerella of ACV Auctions subject to Rule 16b-3 |
Fitbit Management Efficiency
The company has Return on Asset of (17.86) % which means that on every $100 spent on assets, it lost $17.86. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of (52.99) %, meaning that it generated no profit with money invested by stockholders. Fitbit's management efficiency ratios could be used to measure how well Fitbit manages its routine affairs as well as how well it operates its assets and liabilities.The company has 81.43 M in debt with debt to equity (D/E) ratio of 0.21, which may show that the company is not taking advantage of profits from borrowing. Fitbit Inc has a current ratio of 1.37, which is typical for the industry and considered as normal. Debt can assist Fitbit until it has trouble settling it off, either with new capital or with free cash flow. So, Fitbit's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Fitbit Inc sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Fitbit to invest in growth at high rates of return. When we think about Fitbit's use of debt, we should always consider it together with cash and equity.
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| Found 1 records | CFO Age | ||
| John Vandemore | Skechers USA | 50 | |
Management Performance
| Return On Equity | -52.99 | |||
| Return On Asset | -17.86 |
Fitbit Inc Leadership Team
Elected by the shareholders, the Fitbit's board of directors comprises two types of representatives: Fitbit inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Fitbit. The board's role is to monitor Fitbit's management team and ensure that shareholders' interests are well served. Fitbit's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Fitbit's outside directors are responsible for providing unbiased perspectives on the board's policies.
| James Park, Chairman of the Board, President, Chief Executive Officer | ||
| Jonathan Callaghan, Lead Independent Director | ||
| Hansgregory Hartmann, Chief Operations Officer | ||
| Matthew Bromberg, Independent Director | ||
| Eric Friedman, Chief Technology Officer, Director | ||
| Glenda Flanagan, Independent Director | ||
| Andrew Missan, Executive Vice President, General Counsel, Secretary | ||
| Timothy Roberts, Vice President - Interactive | ||
| Steven Murray, Lead Independent Director | ||
| Ronald Kisling, Chief Accounting Officer | ||
| Edward Scal, Chief Revenue Officer | ||
| William Zerella, CFO | ||
| Jeffrey Devine, Executive Vice President - Operations | ||
| Laura Alber, Independent Director | ||
| Andy Missan, Vice President General Counsel | ||
| Bradley Fluegel, Independent Director | ||
| Christopher Paisley, Independent Director |
Fitbit Stock Performance Indicators
The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Fitbit a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
| Return On Equity | -52.99 | |||
| Return On Asset | -17.86 | |||
| Profit Margin | (19.70) % | |||
| Operating Margin | (27.84) % | |||
| Current Valuation | 1.55 B | |||
| Shares Outstanding | 244.87 M | |||
| Shares Owned By Insiders | 0.60 % | |||
| Shares Owned By Institutions | 95.94 % | |||
| Number Of Shares Shorted | 45.05 M | |||
| Price To Earning | (5.76) X |
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Fitbit in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Fitbit's short interest history, or implied volatility extrapolated from Fitbit options trading.
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Other Consideration for investing in Fitbit Stock
If you are still planning to invest in Fitbit Inc check if it may still be traded through OTC markets such as Pink Sheets or OTC Bulletin Board. You may also purchase it directly from the company, but this is not always possible and may require contacting the company directly. Please note that delisted stocks are often considered to be more risky investments, as they are no longer subject to the same regulatory and reporting requirements as listed stocks. Therefore, it is essential to carefully research the Fitbit's history and understand the potential risks before investing.
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