Beichun Gu - Mecox Lane CEO, Director
CEO
Mr. Beichun Gu is Chief Executive Officer Director of Mecox Lane Limited. He was director since October 2005 and chief executive officer since 2001. Prior to joining Mr. Gu worked at Shanghai Bertelsmann Culture Industry Co. Ltd. a direct marketer of books and media products from 1995 to 2001. Mr. Gu has over 15 years of experience in sales and marketing. He was named among the 25 Influential Chinese in Global Fashion by the Chinese edition of Forbes magazine in 2010. Mr. Gu graduated from Shanghai University in 1990. since 2005.
| Age | 42 |
| Tenure | 19 years |
| Phone | 86 21 3108 1111 |
| Web | http://www.m18.com |
Mecox Lane Management Efficiency
The company has return on total asset (ROA) of 10.72 % which means that it generated a profit of $10.72 on every $100 spent on assets. This is normal as compared to the sector avarege. Mecox Lane's management efficiency ratios could be used to measure how well Mecox Lane manages its routine affairs as well as how well it operates its assets and liabilities.The company currently holds 1.64 M in liabilities with Debt to Equity (D/E) ratio of 0.02, which may suggest the company is not taking enough advantage from borrowing. Mecox Lane has a current ratio of 1.95, which is within standard range for the sector. Debt can assist Mecox Lane until it has trouble settling it off, either with new capital or with free cash flow. So, Mecox Lane's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Mecox Lane sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Mecox to invest in growth at high rates of return. When we think about Mecox Lane's use of debt, we should always consider it together with cash and equity.
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Management Performance
| Return On Asset | 10.72 |
Mecox Lane Leadership Team
Elected by the shareholders, the Mecox Lane's board of directors comprises two types of representatives: Mecox Lane inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Mecox. The board's role is to monitor Mecox Lane's management team and ensure that shareholders' interests are well served. Mecox Lane's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Mecox Lane's outside directors are responsible for providing unbiased perspectives on the board's policies.
| Neil Shen, Chairman of the Board | ||
| Jian Sun, Independent Director | ||
| Kai Lo, Independent Director | ||
| Bang Zhang, CFO, Senior Vice President | ||
| Beichun Gu, CEO, Director | ||
| Yili Wu, COO and Director | ||
| ChengChun Yu, Independent Director | ||
| Dazhong Qin, Independent Director | ||
| Davin Mackenzie, Independent Director | ||
| Wang Yang, Vice Chairman of the Board |
Mecox Stock Performance Indicators
The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is Mecox Lane a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
| Return On Asset | 10.72 | |||
| Profit Margin | 10.33 % | |||
| Operating Margin | 24.15 % | |||
| Current Valuation | 29.77 M | |||
| Shares Outstanding | 13.01 M | |||
| Shares Owned By Insiders | 7.77 % | |||
| Shares Owned By Institutions | 1.30 % | |||
| Number Of Shares Shorted | 5.62 K | |||
| Price To Earning | 10.72 X | |||
| Price To Book | 0.92 X |
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Mecox Lane in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Mecox Lane's short interest history, or implied volatility extrapolated from Mecox Lane options trading.
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Other Consideration for investing in Mecox Stock
If you are still planning to invest in Mecox Lane check if it may still be traded through OTC markets such as Pink Sheets or OTC Bulletin Board. You may also purchase it directly from the company, but this is not always possible and may require contacting the company directly. Please note that delisted stocks are often considered to be more risky investments, as they are no longer subject to the same regulatory and reporting requirements as listed stocks. Therefore, it is essential to carefully research the Mecox Lane's history and understand the potential risks before investing.
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