Head for Home Business Segment
Mr. Isaias P. Fermin was Executive Vice President Head of Consumer Business of Philippine Long Distance Telephone Company since May 18 2015. Prior to that he was the Head of Home Business of PLDT from January 2012. He is responsible for delivering revenue and profit growth for the Consumer Business through a much defined brand positioning that consistently engages the consumer in all touch points a balanced product portfolio that propels both subscriber and ARPU growth and introduction of a new line of products and services that significantly improves the consumer use experience. Concurrently he is the Chairman or a member of the Board of Directors of several subsidiaries of Smart and ePLDT. Mr. Fermin has over 20 years of experience covering general management consumer marketing wholesale and retail sales and retail store management gained from leading fast moving consumer group companies locally and globally. Prior to joining the PLDT Group he was the President of Greenwich Food Corporationrationration and Chowking Food Corporationrationration of the Jollibee Foods Corporationrationration from 2008 to 2011. He also served as Country Director of Nike Philippines from 2006 2008 and handled various posts in Unilever Bestfoods from 1998 to 2005 as senior executive for sales marketing media and innovation process management
Age: 46 Executive Since 2015Fermin obtained his BS Degree in Chemical Engineering from the University of the Philippines.