Ms. Jenny Ashmore was appointed as Group Chief Marketing Officer of Yell Group plc effective 27 October, 2011. In this capacity, Jenny will take responsibility for Yell global marketing strategy and oversee its execution throughout the Group operations in the UK, US, Spain and Latin America. Jenny Ashmore brings a distinguished commercial track record in international marketing to Yell. Most recently she was Global Chief Marketing Capability Officer at Mars, where she developed and implemented a marketingdriven philosophy and infrastructure across all Mars segments and business units globally. Earlier, Jenny led Mars' worldwide snack food business across fifteen markets, responsible for both innovation and marketing. Prior to Mars, Jenny worked in senior brand management and business development roles at Procter & Gamble, including lead responsibility for the flagship brand, Pampers. Jenny started her career at Shell Petroleum. Jenny appointment supports Yell strategy that will see it transform from its established position in providing print and online advertising for small and mediumsized enterprises to become a leader in the emerging local eMarketplace. The eMarketplace comprises an innovative platform and digital portal where consumers and SMEs can connect and transact. At Yell, Jenny will create a Groupwide marketing capability, integrating the Group countryfocused organisations into a cohesive, unified team. She will be responsible for worldwide advertising, marketing and corporate communications, public relations, merchandising and sales programmes, customer insight, online marketing, product design, pricing and customer satisfaction.
The company has return on total asset (ROA) of (19.5) % which means that it has lost $19.5 on every $100 spent on asset. This is way below average. Similarly, it shows return on equity (ROE) of (135.29) % meaning that it generated substantial loss on money invested by shareholders.
The company has accumulated 2.2 B in total debt with debt to equity ratio (D/E) of 7.73 indicating the company may have difficulties to generate enough cash to satisfy its financial obligations. Hibu Plc has Current Ratio of 1.07 suggesting that it may not have the ability to pay its financial obligations in time and when they become due.
Hibu plc engages in the sale of business leads and marketing solutions to small and medium sized enterprises through an integrated portfolio of printed, online, telephone, and mobile based media and advertising solutions in the United Kingdom, the United States, Spain, Argentina, Chile, and Peru. Hibu Plc [YELL] is traded on London Stock Exchange in UK. It is located in Reading, RG YL and employs 12,931 people. Filter other
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London Hibu Plc
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