Market hitters are the equities that experience some type of drastic asymmetry in trading patters, price, volume, or investment outlook. It can be caused by multiple factors such as earnings calls, social headlines, revenue reports, or even a rumor. This usually follows by an increased investment activity which may push the price either high or low with or without the actual financial data supporting it. Also, the price can change its direction when sellers outweigh buyers or when a company buys back its own stocks. Please keep in mind that market movers can revert back at anytime due to the speculative nature of most investors holding these equities.
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