If you would invest 9,958 in ColgatePalmolive on April 24, 2012 and sell it today you would lose (119.00) from holding ColgatePalmolive or give up 1.2% of portfolio value over 30 days.
Diversification
Modest diversification
Overlapping area represents amount of risk that can be diversified away by holding NYSE and ColgatePalmolive Co. in the same portfolio (assuming nothing else is changed)
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