Assuming 30 trading days horizon, Bennett Environmental Inc. is expected to generate 0.87 times more return on investment than West. However, Bennett Environmental Inc. is 1.15 times less risky than West. It trades about -0.12 of its potential returns per unit of risk. West Marine Inc. is currently generating about -0.36 per unit of risk. If you would invest 169.00 in Bennett Environmental Inc. on April 25, 2012 and sell it today you would lose (9.00) from holding Bennett Environmental Inc. or give up 5.33% of portfolio value over 30 days.
Diversification
Modest diversification
Overlapping area represents amount of risk that can be diversified away by holding Bennett Environmental Inc. and West Marine Inc. in the same portfolio (assuming nothing else is changed)