Allowing for 30-days total investment horizon, ColgatePalmolive is expected to generate 0.49 times more return on investment than Elizabeth. However, ColgatePalmolive is 2.02 times less risky than Elizabeth. It trades about -0.02 of its potential returns per unit of risk. Elizabeth Arden Inc. is currently generating about -0.34 per unit of risk. If you would invest 9,947 in ColgatePalmolive on April 25, 2012 and sell it today you would lose (34.00) from holding ColgatePalmolive or give up 0.34% of portfolio value over 30 days.
Diversification
Weak diversification
Overlapping area represents amount of risk that can be diversified away by holding ColgatePalmolive Co. and Elizabeth Arden Inc. in the same portfolio (assuming nothing else is changed)
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