Allowing for 30-days total investment horizon, Estee Lauder Companies Inc. is expected to generate 0.39 times more return on investment than Avon. However, Estee Lauder Companies Inc. is 2.54 times less risky than Avon. It trades about -0.46 of its potential returns per unit of risk. Avon Products Inc. is currently generating about -0.28 per unit of risk. If you would invest 6,523 in Estee Lauder Companies Inc. on April 26, 2012 and sell it today you would lose (1,027) from holding Estee Lauder Companies Inc. or give up 15.74% of portfolio value over 30 days.
Diversification
Modest diversification
Overlapping area represents amount of risk that can be diversified away by holding Estee Lauder Companies Inc. and Avon Products Inc. in the same portfolio (assuming nothing else is changed)
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