Allowing for 30-days total investment horizon, Estee Lauder Companies Inc. is expected to under-perform the CCA Industri. But the stock apears to be less risky and, when comparing its historical volatility, Estee Lauder Companies Inc. is 1.15 times less risky than CCA Industri. The stock trades about -0.46 of its potential returns per unit of risk. The CCA Industries Inc. is currently generating about -0.29 of returns per unit of risk over similar time horizon. If you would invest 463.00 in CCA Industries Inc. on April 26, 2012 and sell it today you would lose (57.00) from holding CCA Industries Inc. or give up 12.31% of portfolio value over 30 days.
Diversification
Good diversification
Overlapping area represents amount of risk that can be diversified away by holding Estee Lauder Companies Inc. and CCA Industries Inc. in the same portfolio (assuming nothing else is changed)