Assuming 30 trading days horizon, Human Pheromone Sciences Inc. is expected to under-perform the ColgatePalmolive. In addition to that, Human is 6.58 times more volatile than ColgatePalmolive. It trades about -0.21 of its total potential returns per unit of risk. ColgatePalmolive is currently generating about -0.04 per unit of volatility. If you would invest 9,838 in ColgatePalmolive on April 26, 2012 and sell it today you would earn a total of 42.00 from holding ColgatePalmolive or generate 0.43% return on investment over 30 days.
Diversification
Modest diversification
Overlapping area represents amount of risk that can be diversified away by holding Human Pheromone Sciences Inc. and ColgatePalmolive Co. in the same portfolio (assuming nothing else is changed)
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