Assuming 30 trading days horizon, Human Pheromone Sciences Inc. is expected to under-perform the Estee. In addition to that, Human is 3.25 times more volatile than Estee Lauder Companies Inc.. It trades about -0.21 of its total potential returns per unit of risk. Estee Lauder Companies Inc. is currently generating about -0.46 per unit of volatility. If you would invest 6,523 in Estee Lauder Companies Inc. on April 26, 2012 and sell it today you would lose (1,027) from holding Estee Lauder Companies Inc. or give up 15.74% of portfolio value over 30 days.
Diversification
Significant diversification
Overlapping area represents amount of risk that can be diversified away by holding Human Pheromone Sciences Inc. and Estee Lauder Companies Inc. in the same portfolio (assuming nothing else is changed)
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