Allowing for 30-days total investment horizon, Franklin Covey Company Common S is not expected to generate positive returns. However, Franklin Covey Company Common S is 1.07 times less risky than West. It waists most of its returns potential to compensate for thr risk taken. West is generating about -0.35 per unit of risk. If you would invest 959 in Franklin Covey Company Common S on April 26, 2012 and sell it today you would lose (36.00) from holding Franklin Covey Company Common S or give up 3.75% of portfolio value over 30 days.
Diversification
Very weak diversification
Overlapping area represents amount of risk that can be diversified away by holding Franklin Covey Company Common and West Marine Inc. in the same portfolio (assuming nothing else is changed)
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