Fluent Inc Stock Today

FLNT Stock  USD 2.42  0.05  2.11%   

Performance

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Odds Of Distress

Over 58

 
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Fluent is selling for under 2.42 as of the 18th of April 2024; that is 2.11 percent up since the beginning of the trading day. The stock's last reported lowest price was 2.41. Fluent has over 58 % chance of experiencing financial distress in the next 2 years of operation and has generated negative returns for investors over the last 90 days. Equity ratings for Fluent Inc are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 19th of March 2024 and ending today, the 18th of April 2024. Click here to learn more.
Business Domain
Media & Entertainment
IPO Date
27th of December 2007
Category
Communication Services
Fluent, Inc. provides data-driven digital marketing services primarily in the United States. The company also delivers data and performance-based marketing executions to approximately 500 consumer brands, direct marketers, and agencies across a range of industries, including financial products and services, media and entertainment, health and wellness, retail and consumer, and staffing and recruitment. The company has 13.6 M outstanding shares of which 452.31 K shares are currently shorted by private and institutional investors with about 2.85 trading days to cover. More on Fluent Inc

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Fluent Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Fluent's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Fluent or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Chairman CoFounderRyan Schulke
Thematic IdeaAdvertising (View all Themes)
Business ConcentrationAdvertising, Media & Entertainment, Communication Services, Communication Services, Media, Advertising Agencies, Communication Services (View all Sectors)
Average Analyst Recommendation
Analysts covering Fluent report their recommendations after researching Fluent's financial statements, talking to executives and customers, or listening in on Fluent's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Fluent Inc. The Fluent consensus assessment is calculated by taking the average forecast from all of the analysts covering Fluent.
Fluent's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Fluent's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Fluent's financial leverage. It provides some insight into what part of Fluent's total assets is financed by creditors.
By using current balance sheet information, investors can analyze the liability, assets, and equity on Fluent's books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Fluent deploys its capital and how much of that capital is borrowed.
Liquidity
Fluent cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company currently holds 34.48 M in liabilities with Debt to Equity (D/E) ratio of 0.32, which is about average as compared to similar companies. Fluent Inc has a current ratio of 1.75, which is within standard range for the sector. Debt can assist Fluent until it has trouble settling it off, either with new capital or with free cash flow. So, Fluent's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Fluent Inc sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Fluent to invest in growth at high rates of return. When we think about Fluent's use of debt, we should always consider it together with cash and equity.

Total Cash From Financing Activities

(9.72 Million)
Fluent Inc (FLNT) is traded on NASDAQ Exchange in USA. It is located in 300 Vesey Street, New York, NY, United States, 10282 and employs 274 people. Fluent is listed under Advertising category by Fama And French industry classification. The company currently falls under 'Micro-Cap' category with a current market capitalization of 32.9 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Fluent's market, we take the total number of its shares issued and multiply it by Fluent's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Fluent Inc conducts business under Media sector and is part of Communication Services industry. The entity has 13.6 M outstanding shares of which 452.31 K shares are currently shorted by private and institutional investors with about 2.85 trading days to cover. Fluent Inc currently holds about 26.4 M in cash with 7.61 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.33.
Check Fluent Probability Of Bankruptcy
Ownership Allocation
Fluent Inc retains a total of 13.6 Million outstanding shares. Fluent Inc retains significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company's outstanding shares. Since such a large part of the company is owned by insiders, it is advisable to analyze if each of these insiders have been buying or selling the stock in recent months. Remember, it does not matter who owns the company or if the company is currently losing money. If the true value of the company is more than the market pays for it currently, you can still have a good investment opportunity.
Check Fluent Ownership Details

Fluent Stock Price Odds Analysis

Attributed to a normal probability distribution, the odds of Fluent jumping above the current price in 90 days from now is about 98.0%. The Fluent Inc probability density function shows the probability of Fluent stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days the stock has a beta coefficient of 1.1896. This usually indicates as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Fluent will likely underperform. Additionally, fluent Inc has a negative alpha, implying that the risk taken by holding this instrument is not justified. The company is significantly underperforming the NYSE Composite.
  Odds Below 2.42HorizonTargetOdds Above 2.42
2.26%90 days
 2.42 
97.72%
Based on a normal probability distribution, the odds of Fluent to move above the current price in 90 days from now is about 98.0 (This Fluent Inc probability density function shows the probability of Fluent Stock to fall within a particular range of prices over 90 days) .

Fluent Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Fluent that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Fluent's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Fluent's value.
InstituionRecorded OnShares
Citadel Advisors Llc2023-09-30
135 K
Bank Of America Corp2023-12-31
109.9 K
Salvus Wealth Management, Llc2023-12-31
106.3 K
Victory Capital Management Inc.2023-12-31
105.3 K
Northern Trust Corp2023-12-31
82.7 K
Millennium Management Llc2023-12-31
80.5 K
Sequoia Financial Advisors Llc2023-12-31
63.4 K
Commonwealth Equity Services Inc2023-12-31
60.3 K
Wealthtrust Axiom Llc2023-12-31
50.9 K
Jb Capital Partners Lp2023-12-31
M
Tieton Capital Management, Llc2023-12-31
4.3 M
View Fluent Diagnostics

Fluent Historical Income Statement

Fluent Inc Income Statement is one of the three primary financial statements used for reporting Fluent's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Fluent Inc revenue and expense. Fluent Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, Fluent's Interest Expense is comparatively stable compared to the past year. EBITDA is likely to gain to about 3.2 M in 2024, whereas Gross Profit is likely to drop slightly above 50.1 M in 2024. View More Fundamentals

Fluent Stock Against Markets

Picking the right benchmark for Fluent stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Fluent stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Fluent is critical whether you are bullish or bearish towards Fluent Inc at a given time. Please also check how Fluent's historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Fluent without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Fluent Corporate Directors

Fluent corporate directors refer to members of a Fluent board of directors. The board of directors generally takes responsibility for the Fluent's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Fluent's board members must vote for the resolution. The Fluent board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Peter BenzIndependent DirectorProfile
Donald MathisIndependent DirectorProfile
Andrew FarleyDirectorProfile
ChiChuan ChenIndependent DirectorProfile

How to buy Fluent Stock?

Before investing in Fluent, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in Fluent. To buy Fluent stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of Fluent. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase Fluent stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located Fluent Inc stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased Fluent Inc stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as Fluent Inc, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy Fluent Stock please use our How to Invest in Fluent guide.

Already Invested in Fluent Inc?

The danger of trading Fluent Inc is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Fluent is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Fluent. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Fluent Inc is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Fluent Inc is a good investment, qualitative aspects like company management, corporate governance, and ethical practices play a significant role. A comparison with peer companies also provides context and helps to understand if Fluent Stock is undervalued or overvalued. This multi-faceted approach, blending both quantitative and qualitative analysis, forms a solid foundation for making an informed investment decision about Fluent Inc Stock. Highlighted below are key reports to facilitate an investment decision about Fluent Inc Stock:
Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in Fluent Inc. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in board of governors.
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When running Fluent's price analysis, check to measure Fluent's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Fluent is operating at the current time. Most of Fluent's value examination focuses on studying past and present price action to predict the probability of Fluent's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Fluent's price. Additionally, you may evaluate how the addition of Fluent to your portfolios can decrease your overall portfolio volatility.
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Is Fluent's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Fluent. If investors know Fluent will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Fluent listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
335.267
Earnings Share
(4.62)
Revenue Per Share
21.67
Quarterly Revenue Growth
(0.14)
Return On Assets
(0.03)
The market value of Fluent Inc is measured differently than its book value, which is the value of Fluent that is recorded on the company's balance sheet. Investors also form their own opinion of Fluent's value that differs from its market value or its book value, called intrinsic value, which is Fluent's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Fluent's market value can be influenced by many factors that don't directly affect Fluent's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Fluent's value and its price as these two are different measures arrived at by different means. Investors typically determine if Fluent is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Fluent's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.