Given investment horizon of 30 days, Google Inc. is expected to under-perform the Ediets. But the stock apears to be less risky and, when comparing its historical volatility, Google Inc. is 7.33 times less risky than Ediets. The stock trades about -0.1 of its potential returns per unit of risk. The Ediets.com Inc. is currently generating about -0.01 of returns per unit of risk over similar time horizon. If you would invest 42.00 in Ediets.com Inc. on April 26, 2012 and sell it today you would lose (5.00) from holding Ediets.com Inc. or give up 11.9% of portfolio value over 30 days.
Diversification
Good diversification
Overlapping area represents amount of risk that can be diversified away by holding Google Inc. and Ediets.com Inc. in the same portfolio (assuming nothing else is changed)