Use HarteHanks to protect against small markets fluctuations. The stock experiences unexpected downward movement. The market is reacting to new fundamentals
As market goes up, the company is expected to significantly outperform it. However, if the market returns are negative, HarteHanks will likely underperform.
The median price of HarteHanks for the period between Mon, May 20, 2013 and Wed, Jun 19, 2013 is 8.94 with a coefficient of variation of 1.6. The daily time series for the period is distributed with a sample standard deviation of 0.14, arithmetic mean of 8.94, and mean deviation of 0.13. The Stock received substential amount of media coverage during this period.
HarteHanks Inc [HHS] is traded on New York Stock Exchange in USA. It is located in San Antonio, TX and employs 6,140 people. The company currently falls under 'Small-Cap' category with total capitalization of 568.82 M. HarteHanks Inc runs under Services sector within Marketing Services industry. This company has 62.44 M outstanding shares of which 876.61 K shares are currently shorted by investors with about 7.4 days to cover shorted positions.
HarteHanks, Inc., a direct and targeted marketing company, offer direct and digital marketing services, and shopper advertising opportunities to a range of local, regional, national, and international consumer and businesstobusiness marketers in the United States and other countries. more
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