Allowing for 30-days total investment horizon, Lorillard Inc. is expected to under-perform the Philip. In addition to that, Lorillard is 1.32 times more volatile than Philip Morris International Inc.. It trades about -0.29 of its total potential returns per unit of risk. Philip Morris International Inc. is currently generating about -0.18 per unit of volatility. If you would invest 8,981 in Philip Morris International Inc. on April 26, 2012 and sell it today you would lose (443.00) from holding Philip Morris International Inc. or give up 4.93% of portfolio value over 30 days.
Diversification
Poor diversification
Overlapping area represents amount of risk that can be diversified away by holding Lorillard Inc. and Philip Morris International In in the same portfolio (assuming nothing else is changed)