Given investment horizon of 30 days, Rentrak Corporation is expected to under-perform the National. In addition to that, Rentrak is 1.34 times more volatile than National CineMedia Inc.. It trades about -0.24 of its total potential returns per unit of risk. National CineMedia Inc. is currently generating about -0.08 per unit of volatility. If you would invest 1,458 in National CineMedia Inc. on April 26, 2012 and sell it today you would lose (70.00) from holding National CineMedia Inc. or give up 4.8% of portfolio value over 30 days.
Diversification
Average diversification
Overlapping area represents amount of risk that can be diversified away by holding Rentrak Corp. and National CineMedia Inc. in the same portfolio (assuming nothing else is changed)