Use Amazon Inc story within your existing portfolios mixed with equities fromn NASDAQ to protect against small markets fluctuations as well as to determine Stock diversification method that is right for you.
Amazon is rated below average in return on equity category among related companies. Return on Equity or ROE tells company stockholders how effectually their money is being utilized or reinvested. It is a useful ratio when analyzing company profitability or the management effectiveness given the capital invested by the shareholders. ROE shows how effecently a company utilizes investments to generate income.