Use Google Inc story concurrently with your other holdings, portfolios, and investing themes to enhance returns of your portfolios and to back test it against optimization strategy that fits your risk preferences.
Google is rated below average in price to sales category among related companies. Price to Sales ratio is typically used for valuing equity relative to its own past performance as well as to performance of other companies or market indexes. In most cases, the lower the ratio the better it is for investors. However, it is advisable for investors to exercise caution when looking at price-to-sales ratios across different industries.