Use Google Inc story concurrently with your other holdings, portfolios, and investing themes to enhance returns of your portfolios and to back test it against optimization strategy that fits your risk preferences.
Google is rated # 5 in beta category among related companies. Beta is one of the most important measures of equity market volatility. Beta can be thought of as asset elasticity or sensitivity to market. In other words, it is a number that shows the relationship of financial instrument to the financial market in which this instrument is traded. For example if Beta of equity is 2, it will be expected to significantly outperform market when market is going up and significantly underperform when market is going down. Similarly, Beta of 1 indicates that an asset and market will generate similar returns during over time.