|By Nathan Young|
McDonalds and all the other fast food restaurants are coming up on the path of online ordering. Starbucks is currently going through the growing pains, but this will open the door to many different ways companies can look to accommodate their consumers, including McDonalds. Fast food will always be a staple in the American diet as more and more people are on the go, but the way fast food is sold is going to change in the very near term. Now, let us take a look at the most recent numbers to determine the near term health of the company.
These numbers can be found on the 8-K report the company files with the SEC. For the fourth quarter, global comparable sales increased 2.7%, including positive comparable sales in the International Lead, High Growth, and Foundational segments. Consolidated revenues decreased 5% due to the impact of refranchising. Lastly, consolidated operating income increased 5% and 7% in constant currencies. Overall, the short term fundamentals look well and the company itself is such a well known brand that it will take more than a simple shift to really upset the foundations.
Now, taking a look at the chart using the monthly time frame, we can see that price was sideways for quite awhile, but has not taken off back to the upside, which is a great sign. Despite the slight changes going on, people certainly have faith that the company will continue to perform and keep a hold of their global dominance. The chart looks great, but the chart alone is not enough to determine the direction of the company. Be sure to use all the data point you find together to help formulate the most well rounded opinion.
For a full list of risks, head on over to the 10-K report as that will give you the risks and the details associated. For now, here are a couple to keep in mind while you’re completing your research. First, the company has to continue to maintain their brand image, which is doing well know. If that begins to slip, people will go to a competitor no problem. Secondly, the problem with health here in American is a real issue and the company has to find a way to keep people from attaching the company name with negative press.
The conclusion is that McDonalds is certainly here to stay for the near term and it would take a major change to have the company begin to fall. Since there are many different companies in this space, compare them all to see which one is providing the best value. If at the end you still have questions, reach out to an investing professional and they can help direct you in the right direction.
|This article from Macroaxis published on 17 of March contributed to the next trading period price escalation.The trading delta at closing time to the next next day price was 0.11% . The trading delta at closing time when the story was published to current price is 23.19% .|