Blue Apron Buy Hold or Sell Recommendation

APRN -- USA Stock  

USD 8.66  0.40  4.84%

Given the investment horizon of 30 days, and your above average risk tolerance our recommendation regarding Blue Apron Holdings is 'Strong Sell'. Macroaxis provides Blue Apron buy hold or sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding APRN positions. The advice algorithm takes into account all of Blue Apron Holdings available fundamental, technical, and predictive indicators you will find on this site. The advice is provided from APRN buy-and-hold prospective. Check also Blue Apron Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for muliple equity instruments please use Instant Ratings tool.

Time Horizon

Risk Tolerance

Execute Advice
Sell Blue ApronBuy Blue Apron
Strong Sell


Hype Condition

Current Valuation

Odds of Distress

Analyst Consensus

Piotroski F Score

Financial Leverage

For the selected time horizon Blue Apron Holdings has a mean deviation of 4.0, semi deviation of 4.24, standard deviation of 6.38, variance of 40.68, downside variance of 25.66 and semi variance of 17.94
We provide buy or sell advice to complement the prevailing expert consensus on Blue Apron Holdings. Our dynamic recommendation engine makes use of multi - dimensional algorithm to analyze the company potential to grow using all technical and fundamental data available at the time. To make sure Blue Apron is not overpriced, please confirm all Blue Apron Holdings fundamentals including its Revenue, Cash Flow from Operations, Current Asset, as well as the relationship between Cash per Share and Beta . Given that Blue Apron Holdings has Number of Shares Shorted of 1.96M, we suggest you validate Blue Apron Holdings market performance and probability of bankruptcy to make sure the company can sustain itself in the current economic cycle given your prevailing risk tolerance and investing horizon.

Blue Apron Trading Alerts and Improvement Suggestions

Blue Apron Holdings has very high historical volatility over the last 30 days
Blue Apron Holdings has high financial leverage indicating that it may have difficulties to generate enough cash to satisfy its financial obligations
The company reported previous year revenue of 552.41M. Net Loss for the year was (70.67M) with profit before overhead, payroll, taxes, and interest of 234.1M.
The company currently holds about 95.64M in cash with (24.46M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 7.31.
Latest headline from MacroaxisInsider: Acquisition by Irina Krechmer of 77886 shares of Blue Apron subject to Rule 16b-3

Blue Apron current analysts recommendations

Target Median Price8.00
Target Mean Price8.40
Recommendation Mean3.00
Target High Price11.00
Number Of Analyst Opinions5
Target Low Price6.00

Blue Apron Returns Distribution Density

Mean Return0.48Value At Risk8.38
Potential Upside9.13Standard Deviation6.38
 Return Density 

Blue Apron Greeks

Alpha over DOW
Beta against DOW=0.65
Overall volatility
Information ratio =0.07

Blue Apron Volatility Alert

Blue Apron Holdings is displaying above average volatility of 6.38 over selected time horizon. Investors should scrutinize Blue Apron Holdings independently to make sure intended market timing strategies are aligned with expectations about Blue Apron volatility.
 Better Than Average     
 Worse Than Average Compare Blue Apron to competition

Blue Apron Fundamental Vs Peers

FundamentalsBlue ApronPeer Average
Return On Equity(50.38)% (0.31)%
Return On Asset(9.32)% (0.14)%
Profit Margin(12.79)% (1.27)%
Operating Margin(4.51)% (5.51)%
Current Valuation157.53M16.62B
Shares Outstanding6.66M571.82M
Shares Owned by Insiders0.98% 10.09%
Shares Owned by Institutions20.39% 39.21%
Number of Shares Shorted1.96M4.71M
Price to Earning(2.51)X28.72X
Price to Book0.93X9.51X
Price to Sales0.17X11.42X
Gross Profit234.1M27.38B
Net Income(70.67M)570.98M
Cash and Equivalents95.64M2.7B
Cash per Share7.31X5.01X
Total Debt154.51M5.32B
Debt to Equity138.60% 48.70%
Current Ratio2.33X2.16X
Book Value Per Share8.51X1.93K
Cash Flow from Operations(24.46M)971.22M
Short Ratio0.84X4.00X
Earnings Per Share(5.45)X3.12X
Price to Earnings To Growth0.05X4.89X
Number of Employees1.8K18.84K
Market Capitalization96.14M19.03B
Total Asset289.6M29.47B
Retained Earnings(149.33M)9.33B
Working Capital116.41M1.48B
Current Asset193.72M9.34B
   Acquisition by Irina Krechmer of 77886 shares of Blue Apron subject to Rule 16b-3 [view details]