Revlon Stock Buy Hold or Sell Recommendation

REV -  USA Stock  

USD 10.94  0.04  0.37%

Considering the 90-day investment horizon and your above-average risk tolerance, our recommendation regarding Revlon Inc is 'Sell'. Macroaxis provides Revlon buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Revlon positions. The advice algorithm takes into account all of Revlon's available fundamental, technical, and predictive indicators you will find on this site.

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The advice is provided from Revlon's buy-and-hold perspective. Additionally, take a look at Revlon Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. We conduct extensive research on individual companies such as Revlon and provide practical buy, sell, or hold advice based on selected investing horizon and risk tolerance towards Revlon Inc.

Execute Revlon Buy or Sell Advice

The Revlon recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Revlon Inc. Macroaxis does not own or have any residual interests in Revlon Inc or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Revlon's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell RevlonBuy Revlon


Somewhat reliableDetails

Hype Condition

Over hypedDetails

Current Valuation

Fairly ValuedDetails

Odds of Distress

Above AverageDetails

Economic Sensitivity

Barely shadows the marketDetails

Analyst Consensus


Financial Strenth (F Score)


Financial Leverage


Reporting Quality (M-Score)

Unlikely ManipulatorDetails
For the selected time horizon Revlon Inc has a Mean Deviation of 2.73, Standard Deviation of 3.76 and Variance of 14.11
Our trade recommendations tool can cross-verify current analyst consensus on Revlon Inc and to analyze the firm potential to grow in the current economic cycle. To make sure Revlon is not overpriced, please check all Revlon Inc fundamentals, including its cash flow from operations, and the relationship between the cash and equivalents and market capitalization . Given that Revlon Inc has a number of shares shorted of 1.53 M, we recommend you to check out Revlon Inc market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your recent risk tolerance and investing horizon.

Revlon Trading Alerts and Improvement Suggestions

Revlon Inc has very high historical volatility over the last 90 days
Revlon Inc has high likelihood to experience some financial distress in the next 2 years
The company reported the last year's revenue of 1.9 B. Reported Net Loss for the year was (501.1 M) with profit before taxes, overhead, and interest of 1.04 B.
Revlon Inc has about 85.6 M in cash with (48.1 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.6.
Roughly 87.0% of the company outstanding shares are owned by corporate insiders
Latest headline from Revlon, Inc. - Class A falls 2.77 percent for July 30 -

Revlon current analysts advice

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Revlon analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Revlon analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target Mean Price11.00
Target Median Price11.00
Target High Price11.00
Number Of Analyst Opinions1
Target Low Price11.00
The consensus estimates and target price estimation comprises individual analyst assessments, and may or may not mutch the Macroaxis buy or sell advice. It is determined by taking an average of all analyst recommendations and classifying them as Strong Buy, Buy, Hold, or Sell.

Revlon Returns Distribution Density

The distribution of Revlon's historical returns is an attempt to chart the future uncertainty of Revlon's future price movements. The chart of the probability distribution of Revlon stock daily returns describes the distribution of returns around its average expected value. We use Revlon Inc price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Revlon returns is essential to provide solid investment advice for Revlon stock.
Mean Return-0.16Value At Risk-5.66
Potential Upside5.63Standard Deviation3.76
 Return Density 
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Revlon historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

Revlon Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Revlon or Consumer Defensive sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Revlon stock's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Revlon stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
Alpha over DOW
Beta against DOW0.11
Overall volatility
Information ratio -0.05

Revlon Volatility Alert

Revlon Inc exhibits very low volatility with skewness of 0.92 and kurtosis of 2.78. However, we advise investors to further study Revlon Inc technical indicators to make sure all market info is available and is reliable. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Revlon's stock risk against market volatility during both bullying and bearish trends. The higher level of volatility that comes with bear markets can directly impact Revlon's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different stocks as prices fall.

Revlon Fundamentals Vs Peers

Comparing Revlon's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Revlon's direct or indirect competition across all of the common fundamentals between Revlon and the related equities. This way, we can detect undervalued stocks with similar characteristics as Revlon or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Revlon's fundamental indicators could also be used in its relative valuation, which is a method of valuing Revlon by comparing valuation metrics with those of similar companies.
 Better Than Average     
 Worse Than Average Compare Revlon to competition
FundamentalsRevlonPeer Average
Return On Equity29.80 %(0.31) %
Return On Asset0.34 %(0.14) %
Profit Margin(26.42) %(1.27) %
Operating Margin0.74 %(5.51) %
Current Valuation4.06 B16.62 B
Shares Outstanding53.49 M571.82 M
Shares Owned by Insiders86.97 %10.09 %
Shares Owned by Institutions10.36 %39.21 %
Number of Shares Shorted1.53 M4.71 M
Price to Earning(10.24) X28.72 X
Price to Book(2.48) X9.51 X
Price to Sales0.31 X11.42 X
Revenue1.9 B9.43 B
Gross Profit1.04 B27.38 B
EBITDA103.8 M3.9 B
Net Income(501.1 M)570.98 M
Cash and Equivalents85.6 M2.7 B
Cash per Share1.60 X5.01 X
Total Debt3.39 B5.32 B
Debt to Equity(4.35) %48.70 %
Current Ratio1.39 X2.16 X
Book Value Per Share(36.62) X1.93 K
Cash Flow from Operations(48.1 M)971.22 M
Short Ratio7.35 X4.00 X
Earnings Per Share(9.36) X3.12 X
Price to Earnings To Growth(0.69) X4.89 X
Number of Employees6 K18.84 K
Market Capitalization583 M19.03 B
Total Asset1.97 B29.47 B
Retained Earnings(1.32 B)9.33 B
Working Capital293.9 M1.48 B
Current Asset808.9 M9.34 B
   Exercise or conversion by Beattie E Scott of 1704 shares of Revlon subject to Rule 16b-3 [view details]

Revlon Market Momentum

Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Revlon . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.
Accumulation Distribution643.29
Daily Balance Of Power0.0976
Rate Of Daily Change1.0
Day Median Price11.03
Day Typical Price11.0
Market Facilitation Index0.0
Price Action Indicator(0.07)

About Revlon Buy or Sell Advice

When is the right time to buy or sell Revlon Inc? Buying financial instruments such as Revlon Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the stock market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Although Revlon investors may find it confusing at the beginning, most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
 2018 2019 2020 2021 (projected)
Receivables431.3 M423.4 M352.3 M317.04 M
Inventories523.2 M448.4 M462.6 M366.45 M

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In addition to having Revlon in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.

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Realty Theme
Funds or Etfs investing in real estate backed instruments or issues backed by different types of commercial properties. Realty theme has 40 constituents.
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Additionally, take a look at Revlon Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. Note that the Revlon Inc information on this page should be used as a complementary analysis to other Revlon's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Theme Ratings module to determine theme ratings based on digital equity recommendations. Macroaxis theme ratings are based on combination of fundamental analysis and risk-adjusted market performance.

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When running Revlon Inc price analysis, check to measure Revlon's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Revlon is operating at the current time. Most of Revlon's value examination focuses on studying past and present price action to predict the probability of Revlon's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Revlon's price. Additionally, you may evaluate how the addition of Revlon to your portfolios can decrease your overall portfolio volatility.
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The market value of Revlon Inc is measured differently than its book value, which is the value of Revlon that is recorded on the company's balance sheet. Investors also form their own opinion of Revlon's value that differs from its market value or its book value, called intrinsic value, which is Revlon's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Revlon's market value can be influenced by many factors that don't directly affect Revlon Inc underlying business (such as pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Revlon's value and its price as these two are different measures arrived at by different means. Investors typically determine Revlon value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Revlon's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.