Sohu Inc Stock Buy Hold or Sell Recommendation


USD 17.48  0.42  2.35%   

Given the investment horizon of 90 days and your typical level of risk aversion, our recommendation regarding Sohu Inc ADR is 'Strong Hold'. Macroaxis provides Sohu Inc buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding Sohu Inc positions. The advice algorithm takes into account all of Sohu Inc's available fundamental, technical, and predictive indicators you will find on this site.
The advice is provided from Sohu Inc's buy-and-hold perspective. Additionally, take a look at Sohu Inc Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. We conduct extensive research on individual companies such as Sohu Inc and provide practical buy, sell, or hold advice based on selected investing horizon and risk tolerance towards Sohu Inc ADR.

Execute Sohu Inc Buy or Sell Advice

The Sohu Inc recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Sohu Inc ADR. Macroaxis does not own or have any residual interests in Sohu Inc ADR or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Sohu Inc's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell Sohu IncBuy Sohu Inc
Strong Hold



Hype Condition


Current Valuation


Odds of Distress


Economic Sensitivity


Analyst Consensus


Reporting Quality (M-Score)

For the selected time horizon Sohu Inc ADR has a Risk Adjusted Performance of 0.156, Jensen Alpha of 0.2796, Total Risk Alpha of 0.1544, Sortino Ratio of 0.0893 and Treynor Ratio of 0.4713
Our advice tool can cross-verify current analyst consensus on Sohu Inc and to analyze the firm potential to grow in the current economic cycle. To make sure Sohu Inc ADR is not overpriced, please validate all Sohu Inc fundamentals, including its cash and equivalents, and the relationship between the price to book and cash flow from operations . Given that Sohu Inc ADR has a number of shares shorted of 726.31 K, we advise you to double-check Sohu Inc ADR market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your current risk tolerance and investing horizon.

Sohu Inc Trading Alerts and Improvement Suggestions

Sohu Inc ADR currently holds about 1.35 B in cash with (62.28 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 36.7, which can makes it an attractive takeover target, given it will continue generating positive cash flow.
Roughly 29.0% of the company outstanding shares are owned by corporate insiders
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Sohu Inc Returns Distribution Density

The distribution of Sohu Inc's historical returns is an attempt to chart the uncertainty of Sohu Inc's future price movements. The chart of the probability distribution of Sohu Inc stock daily returns describes the distribution of returns around its average expected value. We use Sohu Inc ADR price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Sohu Inc returns is essential to provide solid investment advice for Sohu Inc.
Mean Return0.35Value At Risk-4.43
Potential Upside4.62Standard Deviation2.84
   Return Density   
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Sohu Inc historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

Sohu Inc Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Sohu Inc or Communication Services sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Sohu Inc's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Sohu Inc stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
Alpha over DOW
Beta against DOW0.71
Overall volatility
Information ratio 0.09

Sohu Inc Volatility Alert

Sohu Inc ADR currently demonstrates below-average downside deviation. It has Information Ratio of 0.09 and Jensen Alpha of 0.28. However, we advise investors to further question Sohu Inc ADR expected returns to ensure all indicators are consistent with the current outlook about its relatively low value at risk. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Sohu Inc's stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Sohu Inc's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different stocks as prices fall.

Sohu Inc Implied Volatility

Sohu Inc's implied volatility exposes the market's sentiment of Sohu Inc ADR stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Sohu Inc's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Sohu Inc stock will not fluctuate a lot when Sohu Inc's options are near their expiration.

Sohu Inc Fundamentals Vs Peers

Comparing Sohu Inc's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Sohu Inc's direct or indirect competition across all of the common fundamentals between Sohu Inc and the related equities. This way, we can detect undervalued stocks with similar characteristics as Sohu Inc or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Sohu Inc's fundamental indicators could also be used in its relative valuation, which is a method of valuing Sohu Inc by comparing valuation metrics with those of similar companies.
 Better Than Average     
 Worse Than Average Compare Sohu Inc to competition
FundamentalsSohu IncPeer Average
Return On Equity3.44 %(0.31) %
Return On Asset1.44 %(0.14) %
Profit Margin109.21 %(1.27) %
Operating Margin7.36 %(5.51) %
Current Valuation(739.3 M)16.62 B
Shares Outstanding39.31 M571.82 M
Shares Owned by Insiders29.13 %10.09 %
Shares Owned by Institutions40.04 %39.21 %
Number of Shares Shorted726.31 K4.71 M
Price to Earning0.73 X28.72 X
Price to Book0.55 X9.51 X
Price to Sales0.86 X11.42 X
Revenue806.9 M9.43 B
Gross Profit630.92 M27.38 B
EBITDA94.36 M3.9 B
Net Income40.41 M570.98 M
Cash and Equivalents1.35 B2.7 B
Cash per Share36.70 X5.01 X
Total Debt2.67 M5.32 B
Debt to Equity0.002 %48.70 %
Current Ratio3.17 X2.16 X
Book Value Per Share32.47 X1.93 K
Cash Flow from Operations(62.28 M)971.22 M
Short Ratio5.44 X4.00 X
Earnings Per Share24.40 X3.12 X
Price to Earnings To Growth(1.46) X4.89 X
Number of Employees4.9 K18.84 K
Market Capitalization697.69 M19.03 B
Total Asset3.04 B29.47 B
Retained Earnings402.56 M9.33 B
Working Capital814.93 M1.48 B
Current Asset2.08 B9.34 B
   Purchase by Charles Zhang of 32715 shares of Sohu Inc [view details]

Sohu Inc Market Momentum

Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Sohu Inc . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.

About Sohu Inc Buy or Sell Advice

When is the right time to buy or sell Sohu Inc ADR? Buying financial instruments such as Sohu Inc Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.

Use Investing Ideas to Build Portfolios

In addition to having Sohu Inc in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.

Did You Try This Idea?

Run Rubber and Plastic Thematic Idea Now

Rubber and Plastic
Rubber and Plastic Theme
Fama and French investing themes focus on testing asset pricing under different economic assumptions. The Rubber and Plastic theme has 56 constituents at this time.
You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Macroaxis can help you discover thousands of investment opportunities in different asset classes. In addition, you can partner with us for reliable portfolio optimization as you plan to utilize Rubber and Plastic Theme or any other thematic opportunities.
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Additionally, take a look at Sohu Inc Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool. Note that the Sohu Inc ADR information on this page should be used as a complementary analysis to other Sohu Inc's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Money Flow Index module to determine momentum by analyzing Money Flow Index and other technical indicators.

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Is Sohu Inc's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Sohu Inc. If investors know Sohu Inc will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Sohu Inc listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
Market Capitalization
689.1 M
Quarterly Revenue Growth YOY
Return On Assets
Return On Equity
The market value of Sohu Inc ADR is measured differently than its book value, which is the value of Sohu Inc that is recorded on the company's balance sheet. Investors also form their own opinion of Sohu Inc's value that differs from its market value or its book value, called intrinsic value, which is Sohu Inc's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Sohu Inc's market value can be influenced by many factors that don't directly affect Sohu Inc's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Sohu Inc's value and its price as these two are different measures arrived at by different means. Investors typically determine Sohu Inc value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Sohu Inc's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.