Alix Box - Second Cup Insider

CEO and President and Director

Box brings a wealth of retail leadership experience to Second Cup. For the past six years, Alix was a member of the senior leadership team at Holt Renfrew, most recently as Senior Vice President, Retail. During this period, she helped lead a strong resurgence of service and sales growth for Holt Renfrew. Previously, Ms. Box was Vice President, Operations, Company and Licensed Stores at Starbucks Coffee Company, where she was responsible for 675 stores across Canada. During her ten years at Starbucks, Alix built a culture of exceptional team building and the Canadian operations achieved strong growth in sales and profitability.

Management Efficiency

The company has return on total asset (ROA) of 2.03 % which means that it generated profit of $2.03 on every $100 spent on asset. This is way below average. Similarly, it shows return on equity (ROE) of (12.6) % meaning that it generated substantial loss on money invested by shareholders.

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Entity Summary

The Second Cup Ltd. operates as a specialty coffee retailer in Canada. The Second Cup Ltd. was founded in 1975 and is headquartered in Mississauga, Canada. Second Cup operates under Restaurants classification in Canada and traded on Toronto Stock Exchange.The Second Cup Ltd (SCU) is traded on Toronto Stock Exchange in Canada. It is located in 6303 Airport Road and employs 370 people.

The Second Cup Leadership Team

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