Elmer Serrano - SM Prime Executive

SPHXF Stock  USD 0.59  0.00  0.00%   

Executive

Atty. Elmer B. Serrano serves as Corporationrationrate Secretary, Alternate Compliance Officer of SM Prime Holdings Inc. since November 3, 2014. He is the Corporationrationrate Secretary of the SMPH and of SMIC since November 2014. He is Senior Partner of the law firm of Martinez Vergara Gonzalez Serrano and was practicing law for over two decades. Atty. Serrano is currently the President of Landbridge Home Dev. Realty Corporationration and Chairman and President of Three Angels Holding Corporationrationration. He is also the Corporationrationrate Information Officer of BDO Unibank, Inc and BDO Leasing and Finance, Inc. Atty. Serrano is also the Corporationrationrate Information Officer and Corporationrationrate Secretary of Premium Leisure Corporationration and Crown Equities, Inc. He is a director and corporate secretary of the 2GO Group, Negros Navigation Company, Inc., DFNN Inc., and KGLINM Holdings, Inc. He is also the Corporationrationrate Secretary of BDO Capital Investment Corporationrationration, BDO Insurance Brokers, Inc., BDO Securities Corporationrationration, Bankers Association of the Philippines, BAP Credit Bureau, Inc., Philippine Payments Management, Inc., Philippine Dealing System Holdings Corporationration, Philippine Dealing Exchange Corporationration, Philippine Depository Trust Corporationration, Philippine Securities Settlement Corporationration, Premium Leisure and Amusement, Inc., Enderun Colleges, Inc., ADF Enderun 101, Inc., BDO Life Assurance Company, Inc., MMPC Auto Financial Services Corporationrationration, Foundation Capital Resources, Inc., Sinophil Leisure and Resorts Corporationrationration, Healthcare Systems of Asia Philippines, Inc., eHERMES, Inc., FortMED Medical Clinics Makati, Inc., and Parkfield Land Holdings, Inc. He was previously a director of OCLP Holdings, Inc. until November 2014. He is a graduate of the Ateneo Law School and Trust Institute of the Philippines, a Certified Associate Treasury Professional, and holds a degree of B.S. Legal Management from the Ateneo de Manila University. since 2014.
Age 49
Tenure 10 years
Phone63 2 8831 1000
Webhttps://www.smprime.com

SM Prime Management Efficiency

The company has return on total asset (ROA) of 0.0346 % which means that it generated a profit of $0.0346 on every $100 spent on assets. This is way below average. Similarly, it shows a return on equity (ROE) of 0.0844 %, meaning that it generated $0.0844 on every $100 dollars invested by stockholders. SM Prime's management efficiency ratios could be used to measure how well SM Prime manages its routine affairs as well as how well it operates its assets and liabilities.
The company has accumulated 264.97 B in total debt with debt to equity ratio (D/E) of 1.11, which is about average as compared to similar companies. SM Prime Holdings has a current ratio of 1.47, which is within standard range for the sector. Debt can assist SM Prime until it has trouble settling it off, either with new capital or with free cash flow. So, SM Prime's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like SM Prime Holdings sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for SPHXF to invest in growth at high rates of return. When we think about SM Prime's use of debt, we should always consider it together with cash and equity.

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SM Prime Holdings, Inc., together with its subsidiaries, engages in the property development business in the Philippines, China, and Southeast Asia. The company was incorporated in 1994 and is based in Pasay City, the Philippines. Sm Prime operates under Real EstateDiversified classification in the United States and is traded on OTC Exchange. SM Prime Holdings [SPHXF] is a Pink Sheet which is traded between brokers as part of OTC trading.

Management Performance

SM Prime Holdings Leadership Team

Elected by the shareholders, the SM Prime's board of directors comprises two types of representatives: SM Prime inside directors who are chosen from within the company, and outside directors, selected externally and held independent of SPHXF. The board's role is to monitor SM Prime's management team and ensure that shareholders' interests are well served. SM Prime's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, SM Prime's outside directors are responsible for providing unbiased perspectives on the board's policies.
Hans Sy, CEO and President Executive Director and Member of Compensation Committee
Steven Tan, Executive Vice President COO - Malls
David Rafael, Business Unit Head - Offices
Herbert Sy, Director
Marianne Guerrero, Assistant Corporate Secretary
Gregorio Kilayko, Independent Director
Jeffrey Lim, Corporate Information Officer and Executive VP
Arthur Sy, Assistant Corporate Secretary and Alternate Corporate Information Officer
John Ong, Chief Fin. Officer and Sr. VP
AntonioFelix Ortiga, VP Commercial
Jose Cuisia, Vice Chairman of the Board and Independent Director
Nai Ong, Chief Fin. Officer, Sr. VP and Compliance Officer
Teresa ReyesAgsalud, Chief Risk Officer, Vice President - Finance
Davee Zuniga, Vice President - Internal Audit
Alexander Pomento, VP Relations
Luisa Angeles, Business Development Head - Hotels and Convention Centers
Jose Banzon, Business Unit Head - Residential
Shirley Ong, Business Unit Head - Leisure and Resorts
Christopher Bautista, Vice President for Internal Audit Head, Chief Audit Executive
Marianne MalateGuerrero, Assistant Corporate Secretary
Henry Sy, Chairman of the Board
Jorge Mendiola, Director
Anna Garcia, Bus. Unit Head-Malls
Elmer Serrano, Corporate Secretary and Alternate Compliance Officer
Russell Sy, Business Unit Head - Commercial
Marvin Pe, Chief Risk Officer
Madam Angeles, Ex Centers
Joselito Sibayan, Independent Director

SPHXF Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right pink sheet is not an easy task. Is SM Prime a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards SM Prime in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, SM Prime's short interest history, or implied volatility extrapolated from SM Prime options trading.

Currently Active Assets on Macroaxis

Check out World Market Map to better understand how to build diversified portfolios, which includes a position in SM Prime Holdings. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in interest.
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Please note, there is a significant difference between SM Prime's value and its price as these two are different measures arrived at by different means. Investors typically determine if SM Prime is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, SM Prime's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.