Now, does that mean this is acceptable, absolutely not. Facebook and others have a responsibility to keep information safe, no matter what it is. Advertisers want the information Facebook has and in reality, the amount of info the company has is scary. However, the reason they have this information is because we allow them too.
Facebook is rated # 3 in market capitalization category among related companies. Market capitalization of Internet Content & Information industry is currently estimated at about 844.99 Billion. Facebook totals roughly 400.98 Billion in market capitalization claiming about 47% of equities under Internet Content & Information industry.
Facebook is rated # 5 in price to book category among related companies. It is rated below average in price to earning category among related companies reporting about 4.21 of Price to Earning per Price to Book.
Facebook is not too risky asset. Calculation of real value of Facebook is based on 1 month time horizon. Increasing Facebook time horizon generally increases accuracy of value calculation and significantly improves predictive power of the methodology used.