Revenue

Indicator Description

Revenue is typically recorded when cash or cash equivalents are exchanged for services or goods and can include product or services discounts, promotions, as well as early payments on invoices or services rendered in advance.

Revenue 
 = 
Money Received 
Discounts and Returns 

Revenue is income that a firm generates from business activities such us rendering services or selling goods to customers. It is a crucial part of a business and an essential item when evaluating a company's financial statements. Revenues from a firm's primary business operations can be reported on the income statement as sales revenue, net sales, or simply sales, depending on the industry in which a given company operates.

Revenue In A Nutshell

Depending on which accounting methods are used, there are different ways to calculate this number. Regardless of how you calculate it, it needs to be a solid number. Some companies may run a negative revenue and there must be a solid reason as to why before going further. When looking at revenue, you may hear it referred to as top line in quick conversation.

There are many different metrics used in detailing how a company is doing and one of the most common, if not the most, is revenue. This is essentially how much money the company makes from their sales. You want to see a company have a positive and growing revenue and if there is not, you may want to look deeper to understand why. Revenue is also used in many different ratios to help compare apples to apples in the market.

Closer Look at Revenue

Revenue can also be divided up into items such as operating revenue and this can give you different perspective on the company. For public companies, you can find this number quarterly and monitor is throughout the year. When evaluating a company there are many other metrics that are valuable that go beyond revenue. Net income, debt, and assets or others depending on the company. Keep it in perspective too because if the company is new and growing, their revenue may not be the same as a well established company. Look into the ratios that utilize revenue and go from there. You may find a few data points that help to grow you researching knowledge and give you that edge in your investing and trading.

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