Purple Innovation Stock Today
| PRPL Stock | USD 1.53 0.01 0.66% |
Performance14 of 100
| Odds Of DistressOver 56
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Purple Innovation is selling for 1.53 as of the 18th of April 2024. This is a 0.66 percent up since the beginning of the trading day. The stock's lowest day price was 1.48. Purple Innovation has over 56 % chance of experiencing financial distress in the next 2 years of operation, but had a somewhat good returns during the last 90 days. Equity ratings for Purple Innovation are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 24th of May 2023 and ending today, the 18th of April 2024. Click here to learn more.
Business Domain Consumer Durables & Apparel | IPO Date 29th of October 2015 | Category Consumer Cyclical | Classification Consumer Discretionary |
Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company was founded in 2010 and is headquartered in Lehi, Utah. Purple Innovation operates under Furnishings, Fixtures Appliances classification in the United States and is traded on NASDAQ Exchange. The company has 107.01 M outstanding shares of which 5.8 M shares are at this time shorted by private and institutional investors with about 5.08 trading days to cover. More on Purple Innovation
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Follow Valuation Options Odds of Bankruptcy
Financial Report 8th of May 2024
Purple Stock Highlights
Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Purple Innovation's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Purple Innovation or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
| CEO | Joseph Megibow | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Business Concentration | Household Appliances, Furnishings, Fixtures & Appliances, Consumer Discretionary, NASDAQ Composite, Consumer Discretionary, Household Durables, Furnishings, Fixtures & Appliances, Consumer Cyclical (View all Sectors) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Average Analyst Recommendation Analysts covering Purple Innovation report their recommendations after researching Purple Innovation's financial statements, talking to executives and customers, or listening in on Purple Innovation's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Purple Innovation. The Purple consensus assessment is calculated by taking the average forecast from all of the analysts covering Purple Innovation. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Financial Strength Based on the analysis of Purple Innovation's profitability, liquidity, and operating efficiency, Purple Innovation is not in a good financial situation at this time. It has a very high probability of going through financial hardship in May. Financial strength of Purple Innovation is based on its profitability, leverage, liquidity, source of funds, and operating efficiency.
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Purple Innovation's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Purple Innovation's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Purple Innovation's financial leverage. It provides some insight into what part of Purple Innovation's total assets is financed by creditors.
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Purple Innovation (PRPL) is traded on NASDAQ Exchange in USA. It is located in 4100 North Chapel Ridge Road, Lehi, UT, United States, 84043 and employs 1,700 people. Purple Innovation is listed under Household Appliances category by Fama And French industry classification. The company currently falls under 'Small-Cap' category with a current market capitalization of 162.65 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Purple Innovation's market, we take the total number of its shares issued and multiply it by Purple Innovation's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Purple Innovation conducts business under Household Durables sector and is part of Consumer Discretionary industry. The entity has 107.01 M outstanding shares of which 5.8 M shares are at this time shorted by private and institutional investors with about 5.08 trading days to cover.
Purple Innovation currently holds about 41.17 M in cash with (60.8 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.5.
Check Purple Innovation Probability Of Bankruptcy
Ownership AllocationPurple Innovation owns a total of 107.01 Million outstanding shares. The majority of Purple Innovation outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in Purple Innovation to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Purple Innovation. Please pay attention to any change in the institutional holdings of Purple Innovation as this could imply that something significant has changed or is about to change at the company. Please note that no matter how many assets the company maintains, if the real value of the company is less than the current market value, you may not be able to make money on it.
Check Purple Ownership Details
Purple Stock Price Odds Analysis
Proceeding from a normal probability distribution, the odds of Purple Innovation jumping above the current price in 90 days from now is about 43.73%. The Purple Innovation probability density function shows the probability of Purple Innovation stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days the stock has a beta coefficient of 4.122 indicating as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Purple Innovation will likely underperform. Additionally, purple Innovation has an alpha of 0.9439, implying that it can generate a 0.94 percent excess return over NYSE Composite after adjusting for the inherited market risk (beta).
Based on a normal probability distribution, the odds of Purple Innovation to move above the current price in 90 days from now is about 43.73 (This Purple Innovation probability density function shows the probability of Purple Stock to fall within a particular range of prices over 90 days) .
Purple Stock Institutional Holders
Institutional Holdings refers to the ownership stake in Purple Innovation that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Purple Innovation's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Purple Innovation's value.| Instituion | Recorded On | Shares | |
| Dynamic Advisor Solutions Llc | 2023-12-31 | 685.5 K | |
| Fund 1 Investments Llc | 2023-12-31 | 624.6 K | |
| Goldman Sachs Group Inc | 2023-12-31 | 441.6 K | |
| Northern Trust Corp | 2023-12-31 | 423 K | |
| Charles Schwab Investment Management Inc | 2023-12-31 | 400.9 K | |
| Millennium Management Llc | 2023-12-31 | 372.7 K | |
| Dimensional Fund Advisors, Inc. | 2023-12-31 | 346.9 K | |
| Innovis Asset Management Llc | 2023-09-30 | 336.5 K | |
| Bridgeway Capital Management, Llc | 2023-12-31 | 320 K | |
| Coliseum Capital Management Llc | 2023-12-31 | 46.9 M | |
| Fmr Inc | 2023-12-31 | 7 M |
Purple Innovation Historical Income Statement
Purple Innovation Income Statement is one of the three primary financial statements used for reporting Purple's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Purple Innovation revenue and expense. Purple Innovation Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, Purple Innovation's Depreciation And Amortization is quite stable compared to the past year. Tax Provision is expected to rise to about 231.1 M this year, although the value of Gross Profit will most likely fall to about 153.3 M. View More FundamentalsPurple Stock Against Markets
Picking the right benchmark for Purple Innovation stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Purple Innovation stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Purple Innovation is critical whether you are bullish or bearish towards Purple Innovation at a given time. Please also check how Purple Innovation's historical prices are related to one of the top price index indicators.
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Our tools can tell you how much better you can do entering a position in Purple Innovation without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.Did you try this?
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Purple Innovation Corporate Directors
Purple Innovation corporate directors refer to members of a Purple Innovation board of directors. The board of directors generally takes responsibility for the Purple Innovation's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Purple Innovation's board members must vote for the resolution. The Purple Innovation board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.| Claudia Hollingsworth | Director | Profile | |
| Russ Whatcott | Director | Profile | |
| Gary Kiedaisch | Independent Director | Profile | |
| Tony Pearce | Director | Profile |
How to buy Purple Stock?
Before investing in Purple Innovation, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in Purple Innovation. To buy Purple Innovation stock, you can follow these steps:- Choose a brokerage firm: You need to select a brokerage firm to buy shares of Purple Innovation. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
- Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
- Fund your account: You will need to deposit funds into your brokerage account to purchase Purple Innovation stock. You can do this by transferring funds from your bank account or other investment accounts.
- Place your order: Once you have located Purple Innovation stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
- Monitor your investment: After you have purchased Purple Innovation stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as Purple Innovation, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy Purple Stock please use our How to Invest in Purple Innovation guide.
Already Invested in Purple Innovation?
The danger of trading Purple Innovation is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Purple Innovation is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Purple Innovation. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Purple Innovation is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Purple Innovation is a strong investment it is important to analyze Purple Innovation's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Purple Innovation's future performance. For an informed investment choice regarding Purple Stock, refer to the following important reports: Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Purple Innovation. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in american community survey. For more information on how to buy Purple Stock please use our How to buy in Purple Stock guide.You can also try the Content Syndication module to quickly integrate customizable finance content to your own investment portal.
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When running Purple Innovation's price analysis, check to measure Purple Innovation's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Purple Innovation is operating at the current time. Most of Purple Innovation's value examination focuses on studying past and present price action to predict the probability of Purple Innovation's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Purple Innovation's price. Additionally, you may evaluate how the addition of Purple Innovation to your portfolios can decrease your overall portfolio volatility.
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Is Purple Innovation's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Purple Innovation. If investors know Purple will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Purple Innovation listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth (0.60) | Earnings Share (1.17) | Revenue Per Share 4.928 | Quarterly Revenue Growth 0.011 | Return On Assets (0.16) |
The market value of Purple Innovation is measured differently than its book value, which is the value of Purple that is recorded on the company's balance sheet. Investors also form their own opinion of Purple Innovation's value that differs from its market value or its book value, called intrinsic value, which is Purple Innovation's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Purple Innovation's market value can be influenced by many factors that don't directly affect Purple Innovation's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Purple Innovation's value and its price as these two are different measures arrived at by different means. Investors typically determine if Purple Innovation is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Purple Innovation's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.