3M is a technology company who operates in many different segments, which include automotive, paper and printing, construction, and even food and beverage. A company as diverse as 3M means there are many ways the company can sustain their business, but it equally means there are risks independent of each segment. 3M has been around for quite some time and you have probably used a product or two from their production line.

 fundamentals manufacturing   3m industrials diversified industrials medical equipment

Tesla is the car company of the future, no question about it. As we begin to push towards driverless cars and electronic vehicles, this company is leading the way. The person behind the ideas, Elon Musk is certainly positioning the company to succeed tomorrow and beyond. However, one of the issues that could arise is their products are no cheap, limiting the people who can obtain them.

 fundamentals cars   tesla vehicles car truck and bus manufacturers consumer cyclical auto manufacturers

Hershey is a staple in the lives of many and has memories associated with many of their products. Some of the most recognizable names in the food industry, Hershey has been serving sweets for generations and continues to do so to this day. There are many brands under the umbrella, but the most notable is the Hershey rectangle with the name display proudly in the stores across the country.

 fundamentals food   hershey consumer defensive confectioners food products

If you’ve noticed, many people are going cashless and even cardless. With that being said, I want to bring you a few companies to watch as we transition in the world of finance. Taking a look at the various companies, we can start with PayPal as they are leading the way in money movement. Others to keep in mind and take note of are Visa and Master Card, along with up and coming companies such as Venmo and Robinhood.

 fundamentals finance   visa services business services financial services credit services

Monster Energy is a company that sells energy drinks to consumers, with many different variations. Recently, the company has become the face of NASCAR as they are one of the largest sponsors of the sport and who they’ve named the series after. This is wonderful advertising as it gets their name out there and widely exposed, but that does not change the fact that there is pressure against the company and their product. Many people are fighting the company because their drinks are unhealthy and have been linked with deaths after consuming the beverage.

 fundamentals food   monster beverage consumer defensive beverages - soft drinks candy and soda

The fashion industry has always been a competitive environment, and Coach is certainly not excluded. Close competitors such as Fossil and Michael Kors keep close tabs on this fashion brand. One reason the company has been successful over the years is they have been able to sustain their brand image as a status symbol and be at a price point the majority of people can obtain. If you remember though, every lady walking seemed to own a Coach bag, which takes away from the exclusivity of the product, ultimately hurting brand image.

 fundamentals retail   tapestry consumer cosmetics jewellery and luxury products

If there is ever a company more talked about, please let me know. Apple is the perfect child in terms of stock references and the only one that comes close would be Amazon, and it could be argued that Amazon is the better, but we will save that for a later date. Apple is in a great position but they do have a few weaknesses and potential issues and we are going to expose them here.

 fundamentals technology   apple consumer electronics computers

As cable companies struggle to retain and grow their customer base, Netflix continues to take market share as people cut the cords in favor of an inexpensive alternative. This company has done well with growing and they have done this by adding original content and streaming more content in general. However, people were wondering if they would take the road of Twitter and others in streaming live content such as sports, but the company stated they were not interested in that avenue at this time. Going forward, Netflix has to adapt to peoples taste and understand what people want.

 fundamentals entertainment   netflix consumer cyclical media - diversified

Wynn Resorts is a resort company that also deals in the casino industry, with one of their most notable buildings located in Las Vegas, Nevada. Their recent numbers and recent actions have pulled the company off the lows and as pushed the stock higher. When you are looking at stocks and companies in this industry, you have to keep in mind people are spending money they can afford to part with. If the economy decides to slow and people get scared, these are one of the first industries to feel the strain.

 fundamentals entertainment   wynn resorts consumer hotels travel and leisure consumer cyclical resorts & casinos

If you have ever been to an automotive shop or worked near a car, then you likely will have heard of the Goodyear tire brand. Not only in those situations, but if you follow NASCAR or see their commercials, you will know they heavily involved with the auto industry in the United States and the world. When you take a step back and think about it, everyone will need tires for the foreseeable future, which means the market will never go away, but it may come and go in waves as tires age and need replacing. Similar to health care and other fields, we will need these products and services for years to come.

 fundamentals cars   goodyear tire consumer cyclical rubber & plastics automobiles and trucks

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