If you have been near a Starbucks, seen a television advertisement, or at the very least hopped onto social media, then you probably know the latest craze of the unicorn drink that is sweeping the nation. With the purple, pink, and blue colors, the drink is aesthetically pleasing but the reviews for taste come in mixed. However, none of this matter for the one single reason is that everyone is talking about the company and their name is spread high and low. This is a marketers best case scenario as sure, the product may be alright, but we know Starbucks sells other beverages we all know of.

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With as many clothing lines as there are, the competition is fierce. Not only in clothing, but accessories as well, with watches and other health indicators. This company is fairly new to the game, but they have been able to stand out among the rest and become one of the most recognizable names in athletic wear. With their recent numbers, they were able to cut losses which was a positive sign for investors. As the sporting industry continues to evolve, there certainly is growth potential.

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Cisco is a well known company in the technology field and can be noted for simple items such as wireless internet routers, all the way to commercial servers and other networking tools. When a company is heavily vested in the technology sector, the one aspect they are always fighting is time. The reason for that is technology changes almost daily and there is always a newer and greater invention and creation to use.

 fundamentals technology   cisco systems communication equipment computers

Dr. Pepper is a company that as many of us know, produces soda and other beverages for our consumption. Some of their main competitors are the obvious choices of Pepsi and Coca Cola. The company recently came out with their numbers are they were a miss, causing the stock price to fall. Of course when a company reports less than desired numbers, peoples instant reaction is to sell the stock. Conversely, if the stock beats, people pile into the equity. It is important to look at all the company’s numbers to understand if this was just a blip on the radar or an indication of a larger issue.

 fundamentals food   dr pepper consumer beverage manufacturers consumer defensive

Procter & Gamble, or simply P&G, produces many products that we rely on daily and some products we may not even know. The company posted numbers recently and they were roughly in line with what the street was expecting. When a company is around what investors are expecting, that is good news in the eyes of many. Of course you want a company to beat, but most of the time, no news is good news.

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If you have looked at the news most recently, you will notice that T Mobile is on the move as they continue to aggressively grow and market, taking valuable market share away from Verizon and company. They previously went to an all unlimited plan and that received push back, but they slowly got people to accept the new way and grow their client base. Going forward, they have a strong case of contending, but as they grow they appeal more and more to potential buyers.

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Since the lows of the great recession, The Home Depot has rallied and continued to provide investors with great returns. With the Spring season upon us, many people head outside and discover they need new improvements around the house and head out to find a solution, and this is where the company is set to capitalize. Many of the locations offer small classes and educational demonstrations to help people fix and update things themselves. Not only that, they offer help in locating the best items for the job. The reason I say this is not everyone is a hands on type of person so customer service in this area is key.

 fundamentals retail   home depot consumer cyclical home improvement stores

Hasbro makes games and toys that include some of our favorites such as G.I. Joe and the board game Monopoly. Some of these have continued to press on no matter the technology and shifts in attention. However, they have adapted to include their games on electronic devices as you can download Monopoly on many, if not all devices. People pass these games downs from generations and tech a new group of people to play, which is a reason why they have continued to be successful. The other is the fact these games are entertaining and versatile.

 fundamentals entertainment   hasbro consumer cyclical leisure recreation

As the Wells Fargo issue regarding their sales practice begins to die down, other factors of the finance industry are taking center stage such as rising interest rates. When looking at these large banks, many still say they are too large to fail, but that must be taken with a grain of salt. Despite that, these banks a fairly sturdy and should be safe to invest in. Regarding performance, that is a whole other issue and with the interest rate rising, it will impact many facets of the finance industry.

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Once the exclusive card of Costco, now is trying to maintain their space in this particular market space. With the addition of chip technology and other protective measures, American Express has needed to update their cards to remain compliant and competitive. If you have been to a store and they don’t accept American Express and wondered why, a large reason is they charge the most per swipe and the stores usually do not want to pay the higher fees to accommodate this particular card.

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