If you have been near a Starbucks, seen a television advertisement, or at the very least hopped onto social media, then you probably know the latest craze of the unicorn drink that is sweeping the nation. With the purple, pink, and blue colors, the drink is aesthetically pleasing but the reviews for taste come in mixed. However, none of this matter for the one single reason is that everyone is talking about the company and their name is spread high and low. This is a marketers best case scenario as sure, the product may be alright, but we know Starbucks sells other beverages we all know of.
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