You may not know the company by their corporation, but you certainly recognize some of their brands, Calvin Klein and Tommy Hilfiger. Certainly those names have pull in the clothing market, but as people are always changing their fashion sense, it is crucial for these companies to stay on top of everything. Also, being the names they are, we connect those brands with quality, which in my personal experience is very accurate. However, as the retail climate begins shifting, it is important for them to understand what the consumer wants in order to succeed.
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