There is an old adage that you should invest in what you know. You probably know this company better than you think, but have never considered it an investment opportunity. Neither have I.
Build-A-Bear is a specialty retailer where you build a stuffed bear. Whenever I have done any kind of stock screening this one always pops up. But, I have had a tough time bringing myself to looking at the numbers. Finally, this morning, I did. And, start building a bear. Chances are if you live in a major city and have children, you know this company. But, like me, you may not have considered the company as an opportunity to create wealth. Neither did I.
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