ADIDAS AG Story

ADDYY -- USA Stock  

USD 141.90  0.97  0.68%

Macroaxis News
  
By Nathan Young

If you have looked at the fashion industry or shoe industry, then you will have likely heard of the Yeezy shoe from Adidas. This has been the latest in the shoe industry and everybody wants these highly sought after items. Now Adidas has the ability to ride this wave, but they have to be careful to maintain the exclusivity of these shoes, otherwise everyone will have them and then they will lose their special brand appeal.

Adidas and the latest shoe design has the market going crazy for kicks

Brand image in this instance is crucial because people not only will be looking for these shoes, but they will also be exposed to other items from Adidas, hopefully driving sales and revenue numbers higher. However, with these hard to find shoes, there has been a growing market for knockoff or fake Yeezy shoes, which to the untrained eye will go unnoticed.




Some competitors to Adidas are Nike and Puma, which operate in the same market with very similar products. Keeping an eye on the competition in the market is key because you want Adidas to maintain their product line and sell as competitively as the others. With that being said, just because a competitor may slow down in sales doesn’t mean it is reflective of the whole market.

Some of the outside factors could affect the performance of this company is the ability of the consumer to spend money. If the overall market begins to turn south and people fear their job is in limbo, they may not go out and purchase the unnecessary items such as shoes or extra clothing. Another risk or factor is the way fashion changed and trends change, which means Adidas has to adapt and adjust quickly or they will be left behind.

All of the being said, this type of industry is one to watch because not only do they sell products many people use, they are also attached to nostalgia because the brand has been around for quite some time. The older generation may look at some of their products and have an attachment to them, which can bump sales and revenue.

Be sure to take a look at your current portfolio holding and see if this type of investment is right for you. If so, take the time to research the company and understand it at a fundamental level. Find what the risks are and if they are too much, you may want to look elsewhere. Consult an investing professional and they can help to point you in the right direction. Adidas currently has a leg up with their Yeezy shoe, but this won’t last forever and they will need to find another product to take the lead, sooner rather than later.

ADIDAS AG Revenue

About Contributor

Nathan Young
   Nathan Young is a Senior Member of Macroaxs Editorial Board - US Equity Analysis. With years of experience in the financial sector, Nathan brings a diverse base of knowledge. Specifically, he has in-depth understanding of application of technical and fundamental analysis across different equity instruments. Utilizing SEC filings and technical indicators, Nathan provides a reputable analysis of companies trading in the United States. View Profile
This story should be regarded as informational only and should not be considered as solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Nathan Young do not own shares of ADIDAS AG. Please refer to our Terms of Use for any information regarding our disclosure principles.

Story Momentum

This headline from Macroaxis disseminated on 06/12/2017 added to the next day closing price rise.The overall trading delta to closing price of the next trading day was 2.53% . The overall trading delta when the story was published to current closing price is 48.11% .

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Z Score

Z Score Comparative Analysis

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ADIDAS AG is currently under evaluation in z score category among related companies. Z-Score is a simple linear, multi-factor model that measures the financial health and economic stability of a company. The score is used to predict probability of a firm going into bankruptcy within next 24 months or two fiscal years from the day stated on the accounting statements used to calculate it. The model uses five fundamental business ratios that are weighted according to algorithm of Professor Edward Altman who developed it in late 1960s at New York University..
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