Blue Apron Story

APRN -- USA Stock  

USD 7.11  0.16  2.20%

Macroaxis News
  
By Nathan Young

Blue Apron is a company that specializes in meals that are sent your door. However, Amazon is now entering this space with the news of trademark regarding meal kits. Blue Apron is very new to the public market and they are only getting pushed down and honestly, that couldn’t have been any worse timing with Amazons purchase of Whole Foods. What this means going forward for Blue Apron is they are going to have to step up their brand game and word of mouth game.

Blue Apron Is Really Feeling the Heat from Amazon with Their Latest Move

The first area Blue Apron is going to struggle with is the amount of cash they can spend compared to Amazon. Amazon has the backing of investors and the ability to sell and create anything with success it seems. What this means if you are a potential investor is that you need to now where Blue Aprons dollars are going and if they are strategic enough. There is enough room for both of them but you should consider Amazon the bully in this situation.




Secondly, Blue Apron is going to have to watch out for the brand image game. Amazon is recognizable anywhere and everyone for the most part trusts Amazon and their brand. Compare that with Blue Apron, I bet if you asked people, less of them are going to know much about them despite what they hear in the news. Again, just like the cash flow Blue Apron can become a niche brand that everyone trusts as the expert, but they are going to have to prove it against this giant.

Lastly, Blue Apron are going to have to keep their investors relaxed during this time because any normal investor has this at the front of their issue list. It is almost certain that it will be addressed in the conference calls so be sure to listen close to those, but right now Blue Apron is ahead of Amazon but we are unsure how long that will last.

Blue Apron certainly has the ability to become a leader as they only focus on this market whereas Amazon focuses on multiple markets. It will be interesting to see how the market shakes out with this because it feels like a budding industry that a few others could join. We all see this in different shapes from razors to dog toys, the home delivery service has exploded and I think it is here to stay. Blue Apron has only been on the public market for a short while and with that, take time to complete a due diligence on the company and narrow in on their advantages over the Amazons of the world.

Blue Apron Revenue

Exercise or conversion by Alan Blake of 010 shares of Blue Apron subject to Rule 16b-3

Blue Apron Holdings insider trading alert for exercise of restricted stock units by Alan Blake, Chief Operating Officer, on May 29, 2019. This event was filed by Blue Apron Holdings Inc with SEC on 2019-05-29. Statement of changes in beneficial ownership - SEC Form 4 [view details]   

About Contributor

Nathan Young
   Nathan Young is a Senior Member of Macroaxs Editorial Board - US Equity Analysis. With years of experience in the financial sector, Nathan brings a diverse base of knowledge. Specifically, he has in-depth understanding of application of technical and fundamental analysis across different equity instruments. Utilizing SEC filings and technical indicators, Nathan provides a reputable analysis of companies trading in the United States. View Profile
This story should be regarded as informational only and should not be considered as solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Nathan Young do not own shares of Blue Apron Holdings. Please refer to our Terms of Use for any information regarding our disclosure principles.

Story Momentum

This media report from Macroaxis distributed on July 17, 2017 was a factor to the next trading day price decrease.The overall trading delta against the next closing price was 3.49% . The overall trading delta when the story was published against the current closing price is 13.05% .

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Short Ratio

Short Ratio Comparative Analysis

  Short Ratio 
      Blue Apron Comparables 
Blue Apron is currently under evaluation in short ratio category among related companies. Short Ratio is typically used by traders and speculators to identify trends in current market sentiment for a particular equity instrument. In its simple terms this ratio shows how many days it will take all current short sellers to cover their positions if the price of a stock begins to rise.
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