Blue Apron Stock Story


USD 4.87  0.48  8.97%   

Whilst many millenniums are getting more into consumer cyclical space, it makes sense to outline Blue Apron Holdings. What exactly are Blue Apron shareholders getting in June? Is current Blue Apron Holdings value sustainable? We will go over the entity valuation drivers to give you a better outlook on taking a position in it.
Published over two months ago
View all stories for Blue Apron | View All Stories

Is Blue Apron (NYSE:APRN) valuation reliable?

Blue Apron Holdings currently holds 65.3 M in liabilities with Debt to Equity (D/E) ratio of 0.82, which is about average as compared to similar companies. The entity has a current ratio of 1.48, which is within standard range for the sector. Debt can assist Blue Apron until it has trouble settling it off, either with new capital or with free cash flow. So, Blue Apron's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Blue Apron Holdings sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Blue Apron to invest in growth at high rates of return. When we think about Blue Apron's use of debt, we should always consider it together with cash and equity.
We provide trade advice to complement the prevailing expert consensus on Blue Apron Holdings. Our dynamic recommendation engine uses a multidimensional algorithm to analyze the company's potential to grow using all technical and fundamental data available at the time.
We determine the current worth of Blue Apron Holdings using both absolute as well as relative valuation methodologies to arrive at its intrinsic value. In general, an absolute valuation paradigm, as applied to this company, attempts to find the value of Blue Apron Holdings based exclusively on its fundamental and basic technical indicators. By analyzing Blue Apron's financials, quarterly and monthly indicators, and related drivers such as dividends, operating cash flow, and various types of growth rates, we attempt to find the most accurate representation of Blue Apron's intrinsic value. In some cases, mostly for established, large-cap companies, we also incorporate more traditional valuation methods such as dividend discount, discounted cash flow, or asset-based models. As compared to an absolute model, our relative valuation model uses a comparative analysis of Blue Apron. We calculate exposure to Blue Apron's market risk, different technical and fundamental indicators, relevant financial multiples and ratios, and then comparing them to Blue Apron's related companies.

Blue Apron Holdings Investment Alerts

Blue Apron investment alerts and warnings help investors to get more proficient at understanding not only critical technical and fundamental signals but also the significant portfolio-centered indicators. These indicators include beta, alpha, and other risk-related measures that will help you in monitoring Blue Apron Holdings performance across your portfolios.Please check all investment alerts for Blue Apron

Blue Apron Valuation Ratios as Compared to Competition

Our valuation model uses many indicators to compare Blue Apron value to that of its competitors to determine the firm's financial worth. You can analyze the relationship between different fundamental ratios across Blue Apron competition to find correlations between indicators driving the intrinsic value of Blue Apron.

How does Blue Apron utilize its cash?

To perform a cash flow analysis of Blue Apron, investors first need to understand how to read the cash flow statement. A cash flow statement shows the amount of cash Blue Apron is receiving and how much cash it distributes out in a given period. The Blue Apron cash flow statement breaks down these inflows and outflows into different buckets, including operating activities, investing activities, and financing activities.
Blue Apron Net Cash Flow from Operations is quite stable at the moment as compared to the past year. The company's current value of Net Cash Flow from Operations is estimated at (52.83 Million)

Acquisition by Amit Shah of 19293 shares of Blue Apron subject to Rule 16b-3

Legal trades by Blue Apron insiders are very common, as founders, directors, or employees of any publicly traded firm often have stock or stock options. These trades are made public in the United States through the filing of Form 4 of the Securities and Exchange Commission. Below entry was recorded recently and is publicly available as an insider trade:
Blue Apron insider trading alert for grant of restricted stock units by Amit Shah, the corporate stakeholder, on 14th of June 2022. This event was filed by Blue Apron Holdings Inc with SEC on 2022-06-14. Statement of changes in beneficial ownership - SEC Form 4 [view details]   
Note, although insider trading is legal, in the United States, Canada, Australia, and Germany, for mandatory reporting purposes, corporate insiders are defined as a company's officers, directors, and any beneficial owners of more than 10% of a class of the company's equity securities.

A Deeper Perspective

The firm reported the previous year's revenue of 470.38 M. Net Loss for the year was (88.38 M) with profit before overhead, payroll, taxes, and interest of 168.61 M.
 2019 2020 2021 2022 (projected)
Current Assets77.75 M86.07 M119.63 M122.87 M
Total Assets266.06 M215.34 M231.71 M243.7 M

Margins Breakdown

Blue Apron profit margins show the degree to which it makes money. Margin indicators are used not only by investors but also by creditors or Blue Apron itself as indicators of financial health and management effectiveness. Please look more closely at the different varieties of Blue Apron profit margins.
EBITDA Margin(0.13)
Gross Margin0.36
Profit Margin(0.2)

Blue Apron Average Equity is increasing over the last 7 years. Blue Apron Earnings Before Interest Taxes and Depreciation Amortization EBITDA is decreasing over the last 8 years. Furthermore, Blue Apron Earnings Before Interest Taxes and Depreciation Amortization USD is quite stable at the moment. Blue Apron Average Equity is increasing over the last 7 years. The previous year's value of Blue Apron Average Equity was 56,811,877. Blue Apron Earnings Before Interest Taxes and Depreciation Amortization EBITDA is quite stable at the moment. Furthermore, Blue Apron Earnings Before Interest Taxes and Depreciation Amortization USD is quite stable at the moment.

Our perspective of the latest Blue Apron rise

The market risk adjusted performance is down to -0.45 as of today.
As of the 29th of May, Blue Apron shows the risk adjusted performance of (0.09), and Mean Deviation of 4.86. Blue Apron Holdings technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices. Put another way, you can use this information to find out if the firm will indeed mirror its model of historical prices and volume momentum, or the prices will eventually revert. We were able to interpolate data for nineteen technical drivers for Blue Apron Holdings, which can be compared to its rivals. Please confirm Blue Apron Holdings variance, value at risk, as well as the relationship between the Value At Risk and skewness to decide if Blue Apron Holdings is priced correctly, providing market reflects its regular price of 3.34 per share. Given that Blue Apron has jensen alpha of (0.53), we suggest you to validate Blue Apron Holdings's prevailing market performance to make sure the company can sustain itself at a future point.

Our Final Takeaway

Whereas some firms in the internet retail industry are either recovering or due for a correction, Blue Apron may not be performing as strong as the other in terms of long-term growth potentials. While some institutional investors may not share our view we believe that the current risk-reward utility is not appealing enough to do any trading. Please use our equity advice module to run different scenarios to ensure your current risk level and investment horizon are fully reflective of your current investing preferences in regards to Blue Apron.

Editorial Staff

This story should be regarded as informational only and should not be considered a solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Raphi Shpitalnik do not own shares of Blue Apron Holdings. Please refer to our Terms of Use for any information regarding our disclosure principles.

Would you like to provide feedback on the content of this article?

You can get in touch with us directly or send us a quick note via email to