Blue Apron Stock Story

APRN

Stock

USD 5.69 0.31 5.76%

Macroaxis Story

Blue Apron Market Capitalization is quite stable at the moment as compared to the past year. The company's current value of Market Capitalization is estimated at 195.62 Million. Tangible Asset Value is expected to rise to about 243.7 M this year, although the value of Earnings Before Interest Taxes and Depreciation Amortization EBITDA will most likely fall to (62.6 M). While many traders are getting carried away by overanalyzing consumer cyclical space, it is reasonable to outline Blue Apron Holdings. We will cover the possibilities of making Blue Apron into a steady grower in July. Here I will also expose some primary fundamental factors affecting Blue Apron's services, and outline how it will impact the outlook for investors this year.

Published over two months ago

View all stories for Blue Apron | View All Stories

Is Blue Apron (NYSE:APRN) ripping up institutional investors?

Blue Apron Holdings reported the previous year's revenue of 470.38 M. Net Loss for the year was (88.38 M) with profit before overhead, payroll, taxes, and interest of 168.61 M. The company has Profit Margin (PM) of (18.79) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (15.12) %, which suggests for every $100 dollars of sales, it generated a net operating loss of -0.15.

How important is Blue Apron's Liquidity

Blue Apron financial leverage refers to using borrowed capital as a funding source to finance Blue Apron Holdings ongoing operations. It is usually used to expand the firm's asset base and generate returns on borrowed capital. Blue Apron financial leverage is typically calculated by taking the company's all interest-bearing debt and dividing it by total capital. So the higher the debt-to-capital ratio (i.e., financial leverage), the riskier the company. Please check the breakdown between Blue Apron's total debt and its cash.

How does Blue Apron utilize its cash?

To perform a cash flow analysis of Blue Apron, investors first need to understand how to read the cash flow statement. A cash flow statement shows the amount of cash Blue Apron is receiving and how much cash it distributes out in a given period. The Blue Apron cash flow statement breaks down these inflows and outflows into different buckets, including operating activities, investing activities, and financing activities.

Blue Apron Net Cash Flow from Operations is quite stable at the moment as compared to the past year. The company's current value of Net Cash Flow from Operations is estimated at (52.83 Million)

What did Blue Apron file with SEC?

The SEC filings are financial statements or other formal documents of Blue Apron Holdings that are regularly submitted to the U.S. Securities and Exchange Commission (SEC). Public companies, certain insiders, and broker-dealers are required to make SEC filings and fintech professionals rely on these filings for information about companies they are evaluating for investment purposes. Please note, most SEC filings are available online through the SEC's EDGAR database.

Please check here for more information.

Please note, although all public domestic companies are required to submit their filings via EDGAR, not all public companies are available through our service. Also, keep in mind that the actual annual reports to Blue Apron shareholders may or may not be submitted as SEC does not always require it.

	8th of August 2022 Financial Statements and Exhibits. Regulation FD Disclosure. Unclassified Corporate Event. Results of Operations and Financial Condition. Entry into a Material Definitive Agreement	View
	14th of June 2022 Submission of Matters to a Vote of Security Holders	View
	5th of May 2022 Unclassified Corporate Event. Unclassified Corporate Event. Unclassified Corporate Event. Unclassified Corporate Event. Completion of Acquisition or Disposition of Assets	View
	16th of December 2021 Other Events	View

Acquisition by Amit Shah of 19293 shares of Blue Apron subject to Rule 16b-3

Legal trades by Blue Apron insiders are very common, as founders, directors, or employees of any publicly traded firm often have stock or stock options. These trades are made public in the United States through the filing of Form 4 of the Securities and Exchange Commission. Below entry was recorded recently and is publicly available as an insider trade:

Blue Apron insider trading alert for grant of restricted stock units by Amit Shah, the corporate stakeholder, on 14th of June 2022. This event was filed by Blue Apron Holdings Inc with SEC on 2022-06-14. Statement of changes in beneficial ownership - SEC Form 4 [view details]

Note, although insider trading is legal, in the United States, Canada, Australia, and Germany, for mandatory reporting purposes, corporate insiders are defined as a company's officers, directors, and any beneficial owners of more than 10% of a class of the company's equity securities.

A Deeper Perspective

The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Blue Apron has an asset utilization ratio of 162.42 percent. This suggests that the company is making $1.62 for each dollar of assets. An increasing asset utilization means that Blue Apron Holdings is more efficient with each dollar of assets it utilizes for everyday operations.

Blue Apron has 96 percent chance to stay above $2.69 in 2 months

Latest maximum drawdown is at 45.46. Blue Apron Holdings is displaying above-average volatility over the selected time horizon. Investors should scrutinize Blue Apron Holdings independently to ensure intended market timing strategies are aligned with expectations about Blue Apron volatility. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Blue Apron's stock risk against market volatility during both bullying and bearish trends. The higher level of volatility that comes with bear markets can directly impact Blue Apron's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different stocks as prices fall.

Blue Apron Implied Volatility

Blue Apron's implied volatility exposes the market's sentiment of Blue Apron Holdings stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Blue Apron's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Blue Apron stock will not fluctuate a lot when Blue Apron's options are near their expiration.

Our Final Take On Blue Apron

Whereas some companies in the internet retail industry are either recovering or due for a correction, Blue Apron may not be as strong as the others in terms of longer-term growth potentials. With an impartial outlook on the current market volatility, it may be better to hold off any inventment activity and neither trade nor exit any shares of Blue Apron at this time. The Blue Apron Holdings risk-reward trade off is not appealing enough to do any trading. Please use our equity advice module to run different scenarios to ensure your current risk level and investment horizon are fully reflective of your current investing preferences in regards to Blue Apron.

Editorial Staff

Raphi Shpitalnik is a Junior Member of Macroaxis Editorial Board. Raphael is a young entrepreneur who joined Macroaxis on a part-time base at the beginning of the pandemic and eventually acquired a real test for investing and fintech. He likes to analyze different equity instruments across a wide range of industries, focusing primarily on consumer products, sports, fintech, cannabis, and AI. View Profile

This story should be regarded as informational only and should not be considered a solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Raphi Shpitalnik do not own shares of Blue Apron Holdings. Please refer to our Terms of Use for any information regarding our disclosure principles.

Would you like to provide feedback on the content of this article?

You can get in touch with us directly or send us a quick note via email to editors@macroaxis.com

Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk associated with market volatility, economic swings, and company-specific events. View terms and conditions

Feedback Blog

Made with optimal in San Francisco

2022 Macroaxis LLC