Ford Motor Story

Ford Motor Company -- USA Stock  

USD 12.07  0.11  0.9%

Macroaxis News
By Achuva Shats

Advanced driver assistance system (or ADAS for short) is an evolving technology in ever-growing auto industry developed to enhance vehicle safety without compromising any of the driving experience. 

Automobiles and Trucks
Fama & French Classification
New driver assistance system can take Ford to larger markets

ADAS is one of the fastest-growing segments in car sector and is built on top of already established technologies such as image sensor protocol and vehicle Information API. Just to give you an idea about what ADAS includes consider buying a new car without a rear view cameras today? Chance is you may not even find one. In fact in April of 2014, the US Department of Transportation’s National Highway Traffic Safety Administration announced that it will make a requirement for all passenger cars to have rear view cameras by mid-2018.


This year Ford leadership made it clear that it will make ADAS part of the company's commitment to safety and to continuing enhancing of driver experience. According to Scott Lindstrom, Ford's manager of active safety, driver-assist technology will make drivers be better because they “enhance our ability to see and sense the road around us,"
The new features will also allow next-generation Ford vehicles to avoid collisions when backing out of parking spaces. Called Cross Traffic Alert with Braking, the system uses rear-vehicle sensors to detect pedestrians or vehicles passing behind a car when the driver is backing out of a parking space and automatically sounds an alert and applies the brakes if the driver doesn't respond.

Ford is not the only car manufacturer that is trying to get positioned in ADAS space. The Center in Aachen, Germany also builds systems that steer around vehicles to help avoid high-speed collisions, and systems that can warn drivers from traveling the wrong way against traffic.


Story Momentum

This story from Macroaxis reported on November 3, 2016 contributed to the next trading day price decline.The overall trading delta to the next closing price was 0.09% . The overall trading delta when the story was published to the current price is 9.04% .

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EBITDA Comparative Analysis
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Ford Motor is rated # 2 in ebitda category among related companies. EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It is a measure of a company operating cash flow based on data from the company income statement and is a very good way to compare companies within industries or across different sectors. However, unlike Operating Cash Flow, EBITDA does not include the effects of changes in working capital.