Harley Davidson Continues to Be the Face of Motorcycles Today

When you think of American cars, many will yell Ford or Chevy, and when you bring up the subject of motorcycles, the brand many think of is Harley Davidson, with their iconic orange and black logo. Many people collect these beautiful bikes and many people use them as their weekend riding machines. Since the economy has been on this bull run, it certainly helps the vehicle industry because lending is easier and jobs are more secure.

Published over a year ago
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Reviewed by Vlad Skutelnik

Taking a look at the macro picture, the economy continues to do well, despite the pressures of the world. Lending is becoming easier for people to obtain these products, which should help increase the selling potential of these products. Similar to the auto industry, people will stop buying these large ticket items if they fear their jobs are in jeopardy or the economy is going to slow, risking their retirements. However, subprime lending in the auto industry continues to be a pressure point that could spill over into the motorcycle industry.

Typically, a company's financial statements are the reports that show the financial position of the company. There are three main documents that fall into the category of financial statements. These documents include Harley Davidson income statement, its balance sheet, and the statement of cash flows. Potential Harley Davidson investors and stakeholders use financial statements to determine how well the company is positioned to perform in the future. Although Harley Davidson investors may use each financial statement separately, they are all related. The changes in Harley Davidson's assets and liabilities, for example, are also reflected in the revenues and expenses that we see on Harley Davidson's income statement, which results in the company's gains or losses. Cash flows can provide more information regarding cash listed on a balance sheet, but not equivalent to net income shown on the income statement. Please read more on our technical analysis and fundamental analysis pages.
The goal of Harley Davidson fundamental analysis is to do accurate financial forecasts. There are several possible objectives to fundamental analysis, such as projecting of Harley Davidson performance into the future periods or doing a reasonable stock valuation. The intrinsic value of Harley Davidson shares is the value that is considered the true value of the share. If the intrinsic value of Harley is higher than its market price, buying is generally recommended. If it is equal to the market price, it is recommended to hold; and if it is less than the market price, then one should sell all shares Harley Davidson. Please read more on our fundamental analysis page.

How effective is Harley Davidson in utilizing its assets?

Harley Davidson reports assets on its Balance Sheet. It represents the amount of Harley resources that either has an existing economic value or will provide some form of benefits in the future. By effectively utilizing its assets, Harley Davidson aims to generate revenue, control costs, drive operational efficiency, and enhance profitability. Optimizing asset utilization helps maximize shareholder value and maintain a competitive position in the Motorcycle Manufacturers space. To get a better handle on how balance sheet or income statements item affect Harley volatility, please check the breakdown of all its fundamentals.

Are Harley Davidson Earnings Expected to grow?

The future earnings power of Harley Davidson involves the interaction of many company-specific, industry, and economic forces. Earnings estimates embody investors' opinions of Harley Davidson factors such as sales growth, product demand, competitive industry environment, profit margins, and cost controls. Harley Davidson stock prices adjust as these expectations change or are proven wrong. The main thing to remember is that equities with high expected earnings growth tend to underperform the market because it is usually difficult to meet the market's high expectations. Companies with low earnings expectations tend to do better than expected. Please use our latest analysis of Harley expected earnings.

And What about dividends?

A dividend is the distribution of a portion of Harley Davidson earnings, decided and managed by the company's board of directors and paid to a class of its shareholders. Note, announcements of dividend payouts are generally accompanied by a proportional increase or decrease in a company's stock price. Harley Davidson dividend payments follow a chronological order of events, and the associated dates are important to determine the shareholders who qualify for receiving the dividend payment. Harley one year expected dividend income is about USD0.44 per share.
The Harley Davidson's current Dividends Paid is estimated to increase to about 135.1 M, while Dividend Yield is projected to decrease to 0.01.
Last ReportedProjected for Next Year
Dividends Paid96.3 M135.1 M
Dividend Yield 0.02  0.01 
Dividend Payout Ratio 0.14  0.13 
Dividend Paid And Capex Coverage Ratio(6.80)(7.13)
Investing in dividend-paying stocks, such as Harley Davidson is one of the few strategies that are good for long-term investment. Ex-dividend dates are significant because investors in Harley Davidson must own a stock before its ex-dividend date to receive its next dividend.
This type of analysis is very useful when you want to generate a past dividend schedule and payout information for Harley Davidson. Then that information in the form of graph and calendar can be used to fully explain how Du Pont dividends can provide a real clue to its valuation.

Harley Davidson Gross Profit

Harley Davidson Gross Profit growth is one of the most critical measures in evaluating the company. The Gross Profit growth rate is calculated simply by comparing Harley Davidson previous period's values with its current period's values. Each time period you're measuring should be of equal lengths the increase or decrease, in a company's Gross Profit between two periods. Here we show Harley Davidson Gross Profit growth over the last 10 years. Please check Harley Davidson's gross profit and other fundamental indicators for more details.

A Deeper look at Harley

Looking at the chart using the monthly time frame, we can see that there are some clearly defined support and resistance levels, indicating buyers and sellers have ideas of where price should be. You can use this to your advantage and learn to play the bounces, implementing technical and fundamental indicators. Be sure to keep your ear to the ground to learn of any news of changes in forecasting that could affect price direction. Also, ensure your portfolio can handle this kind of risk and needs exposure to this area of the market.

Investing in companies that sell large ticket items can bring on risk, and here are a few pressure points to keep in mind. First, you want to ensure that the product quality is at the standards the market expects. If people fear their bikes will break or last a short time, they may go to a competitor. Secondly, you want to ensure the company can maintain their sales because it is the driving factor of revenue and stock price. If sales begin to slow, it may be a sign the company is hitting a point in the business cycle. Lastly, watch competition to ensure the company is keeping up with current trends. People want the latest and greatest, and they want it to look good.

Overall, this company has been a staple in the motorcycle community for years and continues to be for the near future. Be sure to complete your own research of the company, finding the aspects that can influence stock price the greatest. If you get stuck, reach out to an investing professional and they can help to point you in the right direction.

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Editorial Staff

This story should be regarded as informational only and should not be considered a solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Nathan Young do not own shares of Harley Davidson. Please refer to our Terms of Use for any information regarding our disclosure principles.

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