Monster Energy Continues to Press on Despite the Pressure Against Them

Monster Energy is a company that sells energy drinks to consumers, with many different variations. Recently, the company has become the face of NASCAR as they are one of the largest sponsors of the sport and who they’ve named the series after. This is wonderful advertising as it gets their name out there and widely exposed, but that does not change the fact that there is pressure against the company and their product. Many people are fighting the company because their drinks are unhealthy and have been linked with deaths after consuming the beverage.

Published over a year ago
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Reviewed by Gabriel Shpitalnik

When looking into a company such as this, you have to take the negative pressure into your decision-making because that will always be there. It may be worse now as people are transitioning to a more healthy eating profile, strengthening the arguments against the company. Unfortunately, people are addicted to caffeine and these products, so there will likely be a need for these products, but the need may dwindle as these outside pressures grow.

Also, looking into another factor to keep in mind would be competition, which in the soft drink industry is one of the fiercest. Their logo and product placement has certain proven they can hang with the big dogs, but they are nowhere near the largest. Under the Coca-Cola umbrella, they have continued to be the face of the energy drink field, along with Red Bull. With all of that being said, you have to ensure the growth potential is there because you do not want to be invested in a laggard. Take a long look at the sales trends and cash flow to understand where the company is focused.

Typically, a company's financial statements are the reports that show the financial position of the company. There are three main documents that fall into the category of financial statements. These documents include Monster Beverage income statement, its balance sheet, and the statement of cash flows. Potential Monster Beverage investors and stakeholders use financial statements to determine how well the company is positioned to perform in the future. Although Monster Beverage investors may use each financial statement separately, they are all related. The changes in Monster Beverage's assets and liabilities, for example, are also reflected in the revenues and expenses that we see on Monster Beverage's income statement, which results in the company's gains or losses. Cash flows can provide more information regarding cash listed on a balance sheet, but not equivalent to net income shown on the income statement. Please read more on our technical analysis and fundamental analysis pages.
The goal of Monster Beverage fundamental analysis is to do accurate financial forecasts. There are several possible objectives to fundamental analysis, such as projecting of Monster Beverage performance into the future periods or doing a reasonable stock valuation. The intrinsic value of Monster Beverage shares is the value that is considered the true value of the share. If the intrinsic value of Monster is higher than its market price, buying is generally recommended. If it is equal to the market price, it is recommended to hold; and if it is less than the market price, then one should sell all shares Monster Beverage. Please read more on our fundamental analysis page.

How effective is Monster Beverage in utilizing its assets?

Monster Beverage Corp reports assets on its Balance Sheet. It represents the amount of Monster resources that either has an existing economic value or will provide some form of benefits in the future. By effectively utilizing its assets, Monster Beverage aims to generate revenue, control costs, drive operational efficiency, and enhance profitability. Optimizing asset utilization helps maximize shareholder value and maintain a competitive position in the Soft Drinks & Non-alcoholic Beverages space. To get a better handle on how balance sheet or income statements item affect Monster volatility, please check the breakdown of all its fundamentals.

Are Monster Beverage Earnings Expected to grow?

The future earnings power of Monster Beverage involves the interaction of many company-specific, industry, and economic forces. Earnings estimates embody investors' opinions of Monster Beverage factors such as sales growth, product demand, competitive industry environment, profit margins, and cost controls. Monster Beverage stock prices adjust as these expectations change or are proven wrong. The main thing to remember is that equities with high expected earnings growth tend to underperform the market because it is usually difficult to meet the market's high expectations. Companies with low earnings expectations tend to do better than expected. Please use our latest analysis of Monster expected earnings.

Monster Beverage Gross Profit

Monster Beverage Gross Profit growth is one of the most critical measures in evaluating the company. The Gross Profit growth rate is calculated simply by comparing Monster Beverage previous period's values with its current period's values. Each time period you're measuring should be of equal lengths the increase or decrease, in a company's Gross Profit between two periods. Here we show Monster Beverage Gross Profit growth over the last 10 years. Please check Monster Beverage's gross profit and other fundamental indicators for more details.

Another Deeper Perspective

If you are looking for the long game, you may want to take a peek at the larger companies such as Coca-Cola and Pepsi, as they have many products under their name and have many ways to support growth. Of course, if you are looking for growth and have the ability to absorb risk, you can take a look at Monster and the other companies who may be at a higher risk of losing ground and customer base. As long as people keep consuming the energy drinks and the company stays out of the negative sided news, they should be able to press onward, keeping and growing their market share.

In the end, only you can determine if this is a good fit for your portfolio, which means you need to complete the research. Understand the risks, the benefits, and how it will add value to your current holdings. If you get stuck, reach out to an investing professional and they can help shed light onto your current situation.

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Editorial Staff

This story should be regarded as informational only and should not be considered a solicitation to sell or buy any financial products. Macroaxis does not express any opinion as to the present or future value of any investments referred to in this post. This post may not be reproduced without the consent of Macroaxis LLC. Macroaxis LLC and Nathan Young do not own shares of Monster Beverage Corp. Please refer to our Terms of Use for any information regarding our disclosure principles.

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