Is Nike Stock a Good Investment?

Nike Investment Advice

  NKE
To provide specific investment advice or recommendations on Nike Inc stock, we recommend investors consider the following general factors when evaluating Nike Inc. This will help you to make an informed decision on whether to include Nike in one of your diversified portfolios:
  • Examine Nike's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Nike's leadership team and their track record. Good management can help Nike navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Textiles, Apparel & Luxury Goods space and any emerging trends that could impact Nike's business and its evolving consumer preferences.
  • Compare Nike's performance and market position to its competitors. Analyze how Nike is positioned in terms of product offerings, innovation, and market share.
  • Check if Nike pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Nike's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Nike Inc stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Nike Inc is a good investment.
 
Sell
 
Buy
Hold
Macroaxis provides trade recommendations on Nike Inc to complement and cross-verify current analyst consensus on Nike. Our advice engine determines the firm's potential to grow exclusively from the perspective of an investor's current risk tolerance and investing horizon. To make sure Nike Inc is not overpriced, please verify all Nike Inc fundamentals, including its cash per share, price to earnings to growth, and the relationship between the gross profit and book value per share . Given that Nike Inc has a price to earning of 30.18 X, we recommend you to check Nike market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Market Performance

Very WeakDetails

Volatility

Very steadyDetails

Hype Condition

Low keyDetails

Current Valuation

UndervaluedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Responds to the marketDetails

Investor Sentiment

AlarmedDetails

Analyst Consensus

BuyDetails

Financial Strenth (F Score)

PoorDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

Unlikely ManipulatorDetails

Examine Nike Stock

Researching Nike's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 83.0% of the company shares are owned by institutional investors. The company has Price/Earnings To Growth (PEG) ratio of 1.96. Nike Inc last dividend was issued on the 1st of March 2024. The entity had 2:1 split on the 24th of December 2015.
To determine if Nike is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Nike's research are outlined below:
Nike Inc generated a negative expected return over the last 90 days
Nike Inc has a poor financial position based on the latest SEC disclosures
Over 83.0% of the company shares are owned by institutional investors
On 1st of April 2024 Nike paid $ 0.37 per share dividend to its current shareholders
Latest headline from benzinga.com: Nike Stock Jumps On Upgrade To Buy As Analyst Says Its Time To Just Do It

Nike Quarterly Accounts Payable

2.34 Billion

Nike uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Nike Inc. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Nike's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
19th of March 2024
Upcoming Quarterly Report
View
4th of July 2024
Next Financial Report
View
29th of February 2024
Next Fiscal Quarter End
View
4th of July 2024
Next Fiscal Year End
View
30th of November 2023
Last Quarter Report
View
31st of May 2023
Last Financial Announcement
View
Earnings surprises can significantly impact Nike's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Nike's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2002-06-27
2002-05-310.090.10.0111 
2001-06-28
2001-05-310.070.080.0114 
2000-09-14
2000-08-310.090.10.0111 
2000-03-16
2000-02-290.060.070.0116 
1999-12-16
1999-11-300.040.050.0125 
1999-09-17
1999-08-310.080.090.0112 
1999-03-18
1999-02-280.050.060.0120 
1998-09-17
1998-08-310.060.070.0116 

Nike Target Price Consensus

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Nike target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Nike's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
   39  Buy
Most Nike analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Nike stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Nike Inc, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice   Exposure   Valuation

Nike Target Price Projection

Nike's current and average target prices are 91.56 and 112.58, respectively. The current price of Nike is the price at which Nike Inc is currently trading. On the other hand, Nike's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Nike Market Quote on 12th of April 2024

Low Price91.56Odds
High Price91.56Odds

91.56

Target Price

Analyst Consensus On Nike Target Price

Low Estimate102.45Odds
High Estimate124.96Odds

112.58

Historical Lowest Forecast  102.45 Target Price  112.58 Highest Forecast  124.96
Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Nike Inc and the information provided on this page.

Nike Analyst Ratings

Nike's analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Nike stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Nike's financials, market performance, and future outlook by experienced professionals. Nike's historical ratings below, therefore, can serve as a valuable tool for investors.

Know Nike's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Nike is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Nike Inc backward and forwards among themselves. Nike's institutional investor refers to the entity that pools money to purchase Nike's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
T. Rowe Price Associates, Inc.2023-12-31
17.1 M
Northern Trust Corp2023-12-31
15.1 M
Wells Fargo & Co2023-12-31
13.7 M
Norges Bank2023-12-31
12.1 M
Legal & General Group Plc2023-12-31
10.4 M
Fisher Asset Management, Llc2023-12-31
9.9 M
Bank Of America Corp2023-12-31
9.4 M
Jpmorgan Chase & Co2023-12-31
8.7 M
Ameriprise Financial Inc2023-12-31
8.2 M
Vanguard Group Inc2023-12-31
109.5 M
Blackrock Inc2023-12-31
89.8 M
Note, although Nike's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Nike's market capitalization trends

The company currently falls under 'Mega-Cap' category with a total capitalization of 139.39 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Nike's market, we take the total number of its shares issued and multiply it by Nike's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.

Market Cap

27.03 Billion

Nike's profitablity analysis

Nike's profitability indicators refer to fundamental financial ratios that showcase Nike's ability to generate income relative to its revenue or operating costs. If, let's say, Nike is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Nike's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Nike's profitability requires more research than a typical breakdown of Nike's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.16  0.15 
Return On Capital Employed 0.21  0.30 
Return On Assets 0.16  0.15 
Return On Equity 0.33  0.19 
The company has Net Profit Margin of 0.1 %, which implies that it may need a different competitive strategy as even a very small decline in it revenue may erase profits and result in a net loss. This is way below average. In the same way, it shows Net Operating Margin of 0.11 %, which entails that for every 100 dollars of revenue, it generated $0.11 of operating income.
Determining Nike's profitability involves analyzing its financial statements and using various financial metrics to determine if Nike is a good buy. For example, gross profit margin measures Nike's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Nike's profitability and make more informed investment decisions.
The data published in Nike's official financial statements usually reflect Nike's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Nike Inc. For example, before you start analyzing numbers published by Nike accountants, it's critical to develop an understanding of what Nike's liquidity, profitability, and earnings quality are in the context of the Textiles, Apparel & Luxury Goods space in which it operates.
Please note, the presentation of Nike's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Nike's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Nike's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Nike Inc. Please utilize our Beneish M Score to check the likelihood of Nike's management manipulating its earnings.

Evaluate Nike's management efficiency

Nike Inc has Return on Asset of 0.0989 % which means that on every $100 spent on assets, it made $0.0989 of profit. This is way below average. In the same way, it shows a return on shareholders' equity (ROE) of 0.3638 %, implying that it generated $0.3638 on every 100 dollars invested. Nike's management efficiency ratios could be used to measure how well Nike manages its routine affairs as well as how well it operates its assets and liabilities. The current year's Return On Capital Employed is expected to grow to 0.30, whereas Return On Tangible Assets are forecasted to decline to 0.15. At present, Nike's Non Current Assets Total are projected to increase significantly based on the last few years of reporting. The current year's Non Currrent Assets Other is expected to grow to about 4.6 B, whereas Return On Tangible Assets are forecasted to decline to 0.15.
Last ReportedProjected for Next Year
Book Value Per Share 8.12  8.53 
Net Current Asset Value 0.00  0.00 
Tangible Asset Value 0.00  0.00 
Tangible Book Value Per Share 7.80  8.19 
Enterprise Value Over EBITDA 25.57  26.84 
Price Book Value Ratio 10.50  11.02 
Enterprise Value Multiple 25.57  26.84 
Price Fair Value 10.50  11.02 
Enterprise Value24.6 B25.8 B
The analysis of Nike's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Nike's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Nike Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Dividend Yield
0.0157
Forward Dividend Yield
0.0157
Forward Dividend Rate
1.48
Beta
1.101

Basic technical analysis of Nike Stock

As of the 12th of April 2024, Nike secures the Mean Deviation of 1.21, standard deviation of 1.62, and Risk Adjusted Performance of (0.05). In connection with fundamental indicators, the technical analysis model lets you check existing technical drivers of Nike Inc, as well as the relationship between them. Strictly speaking, you can use this information to find out if the firm will indeed mirror its model of past prices, or the prices will eventually revert. We were able to collect data for thirteen technical drivers for Nike, which can be compared to its peers in the industry. Please verify Nike Inc variance and value at risk to decide if Nike Inc is priced some-what accurately, providing market reflects its recent price of 91.56 per share. Given that Nike Inc has information ratio of (0.16), we recommend you to check Nike's last-minute market performance to make sure the company can sustain itself at a future point.

Nike's Outstanding Corporate Bonds

Nike issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Nike Inc uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Nike bonds can be classified according to their maturity, which is the date when Nike Inc has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Understand Nike's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Nike's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Nike's intraday indicators

Nike intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Nike stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Nike Corporate Filings

10Q
4th of April 2024
Quarterly performance report mandated by Securities and Exchange Commission (SEC), to be filed by publicly traded corporations
ViewVerify
8K
21st of March 2024
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
F4
16th of February 2024
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
13A
26th of January 2024
An amended filing to the original Schedule 13G
ViewVerify
Nike time-series forecasting models is one of many Nike's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Nike's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Nike Stock media impact

Far too much social signal, news, headlines, and media speculation about Nike that are available to investors today. That information is available publicly through Nike media outlets and privately through word of mouth or via Nike internal channels. However, regardless of the origin, that massive amount of Nike data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Nike news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Nike relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Nike's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Nike alpha.

Nike Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Nike can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Nike Inc Historical Investor Sentiment

Investor biases related to Nike's public news can be used to forecast risks associated with an investment in Nike. The trend in average sentiment can be used to explain how an investor holding Nike can time the market purely based on public headlines and social activities around Nike Inc. Please note that most equities that are difficult to arbitrage are affected by market sentiment the most.
Nike's market sentiment shows the aggregated news analyzed to detect positive and negative mentions from the text and comments. The data is normalized to provide daily scores for Nike and other traded tickers. The bigger the bubble, the more accurate the estimated score. Higher bars for a given day show more participation in the average Nike news discussions. The higher the estimate score, the more favorable the investor's outlook on Nike.

Nike Maximum Pain Price across 2024-04-12 Option Contracts

Nike's options can also be used to analyze investors' bias and current market sentiment in the context of behavioral finance. For example, Max pain usually refers to a trading concept that asserts that market manipulation can cause the market price of Nike close to the expiration of its current option contract to expire worthlessly. According to most research, about 35% of options are not executed, with roughly 50% traded out before expiration. So, Max pain occurs when market makers reach a net favorable position across all options at a strike price where option holders stand to lose the most money. By contrast, option sellers may reap the most after selling more options than buying, causing them to expire worthlessly. Please continue to view the detailed analysis of Nike's options.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Nike without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Nike Corporate Directors

Nike corporate directors refer to members of a Nike board of directors. The board of directors generally takes responsibility for the Nike's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Nike's board members must vote for the resolution. The Nike board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Cathleen BenkoIndependent DirectorProfile
Johnathan RodgersIndependent DirectorProfile
John RogersIndependent DirectorProfile
Peter HenryIndependent DirectorProfile

How to buy Nike Stock?

To provide specific investment advice or recommendations on Nike Inc stock, we recommend investors consider the following general factors when evaluating Nike Inc. This will help you to make an informed decision on whether to include Nike in one of your diversified portfolios:
  • Examine Nike's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Nike's leadership team and their track record. Good management can help Nike navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Textiles, Apparel & Luxury Goods space and any emerging trends that could impact Nike's business and its evolving consumer preferences.
  • Compare Nike's performance and market position to its competitors. Analyze how Nike is positioned in terms of product offerings, innovation, and market share.
  • Check if Nike pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Nike's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Nike Inc stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Nike Inc is a good investment.

Already Invested in Nike Inc?

The danger of trading Nike Inc is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Nike is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Nike. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Nike Inc is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Nike Inc is a strong investment it is important to analyze Nike's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Nike's future performance. For an informed investment choice regarding Nike Stock, refer to the following important reports:
Check out Correlation Analysis to better understand how to build diversified portfolios, which includes a position in Nike Inc. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in industry.
You can also try the Economic Indicators module to top statistical indicators that provide insights into how an economy is performing.

Complementary Tools for Nike Stock analysis

When running Nike's price analysis, check to measure Nike's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Nike is operating at the current time. Most of Nike's value examination focuses on studying past and present price action to predict the probability of Nike's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Nike's price. Additionally, you may evaluate how the addition of Nike to your portfolios can decrease your overall portfolio volatility.
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Is Nike's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Nike. If investors know Nike will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Nike listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.03)
Dividend Share
1.42
Earnings Share
3.4
Revenue Per Share
33.831
Quarterly Revenue Growth
0.003
The market value of Nike Inc is measured differently than its book value, which is the value of Nike that is recorded on the company's balance sheet. Investors also form their own opinion of Nike's value that differs from its market value or its book value, called intrinsic value, which is Nike's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Nike's market value can be influenced by many factors that don't directly affect Nike's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Nike's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Nike is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Nike's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.