Blue Apron Stock Analysis

APRN -  USA Stock  

USD 6.90  0.60  8.00%

The latest Blue Apron Holdings price slide could raise concerns from institutional investors as the firm it trading at a share price of 6.90 on 712,036 in volume. The company directors and management were unable to exploit market volatilities in December. However, diversifying your overall positions with Blue Apron Holdings can protect your principal portfolio during market swings. The stock standard deviation of daily returns for 90 days investing horizon is currently 5.74. The very high volatility is mostly attributed to the latest market swings and not very good earnings reports from some of the Blue Apron partners.
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Blue Apron Stock Analysis 

The Blue Apron stock analysis report makes it easy to digest most publicly released information about Blue Apron and get updates on important government artifacts, including earning estimates, SEC corporate filings, and announcements. Blue Apron Stock analysis module also helps to analyze the Blue Apron price relationship with some important fundamental indicators such as market cap and management efficiency.

Blue Apron Stock Analysis Notes

About 43.0% of the company shares are held by company insiders. The company has Price/Earnings To Growth (PEG) ratio of 0.1. Blue Apron Holdings recorded a loss per share of 3.77. The entity had not issued any dividends in recent years. The firm had a split on the 17th of June 2019. Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York. Blue Apron operates under Internet Retail classification in the United States and is traded on New York Stock Exchange. It employs 1434 people. For more info on Blue Apron Holdings please contact Matthew Salzberg at 347 719 4312 or go to

Blue Apron Quarterly Cost of Revenue

73.4 MillionShare

Blue Apron Holdings Investment Alerts

Many investors view ongoing market volatility as an opportunity to purchase more stocks at a favorable price or short it to generate a bearish trend profit opportunity. If you are one of those investors, make sure you clearly understand the position you are entering. Blue Apron's investment alerts are automatically generated signals that are significant enough to either complement your investing judgment regarding Blue Apron Holdings or challenge it. These alerts can help you understand what you are buying and avoid costly mistakes.
Blue Apron Holdings generated a negative expected return over the last 90 days
Blue Apron Holdings has high historical volatility and very poor performance
The company currently holds 65.9 M in liabilities with Debt to Equity (D/E) ratio of 1.94, which is about average as compared to similar companies. Blue Apron Holdings has a current ratio of 0.9, indicating that it has a negative working capital and may not be able to pay financial obligations when due.
The entity reported the previous year's revenue of 478.83 M. Net Loss for the year was (73.81 M) with profit before overhead, payroll, taxes, and interest of 177.68 M.
Blue Apron Holdings currently holds about 35.28 M in cash with (28.72 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.47.
Blue Apron Holdings has a frail financial position based on the latest SEC disclosures
Roughly 43.0% of Blue Apron shares are held by company insiders
Latest headline from Would Blue Apron Holdings Be Better Off With Less Debt - Nasdaq

Blue Apron Holdings Upcoming and Recent Events

Earnings reports are used by Blue Apron to provide an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Every quarterly earnings report provides investors with three things: an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Blue Apron previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
Upcoming Quarterly Report17th of February 2022
Next Fiscal Quarter End31st of December 2021

Blue Apron SEC Filings

SEC filings are important regulatory documents required of all public companies to provide to potential investors. Blue Apron prospectus issued under the guidelines of SEC is a legal declaration of facts and statements to ensure that Blue Apron investors are not misled. SEC filings are required by law to meet strict transparency standards and other important legal constraints. Although many companies may choose careful wording to disguise some material information, SEC filings make crucial Blue Apron Holdings specific information freely available to individual and institutional investors to make a timely investment decision.
21st of January 2022
Unclassified Corporate Event
18th of January 2022
Unclassified Corporate Event
16th of December 2021
Other Events
15th of November 2021
Unclassified Corporate Event
9th of November 2021
Financial Statements and Exhibits. Regulation FD Disclosure. Results of Operations and Financial Condition
4th of November 2021
Financial Statements and Exhibits. Other Events. Amendments to Articles of Incorporation or Bylaws; and/or Change in Fiscal Year. Unregistered Sales of Equity Securities. Entry into a Material Definitive Agreement
15th of October 2021
Financial Statements and Exhibits. Other Events
12th of October 2021
Unclassified Corporate Event

Blue Apron Stock Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Blue Apron is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Blue Apron Holdings backward and forwards among themselves. Blue Apron's institutional investor refers to the entity that pools money to purchase Blue Apron's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Security TypeSharesValue
Baillie Gifford CoCommon Shares148.5 K999 K
Russell Investments Group LtdCommon Shares39.8 K267 K
Cutler Group LpCommon Shares27.9 K187 K
First Midwest Bank Trust DivisionCommon Shares26.1 K176 K
Cutler Group LpPut Options36 K64 K
Cutler Group LpCall Options67.6 K48 K
Soa Wealth Advisors LlcCommon Shares606K
Sargent Bickham Lagudis LlcCommon Shares1561000
Key Financial IncCommon Shares18.00.0
Note, although Blue Apron's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Blue Apron Market Capitalization

The company currently falls under 'Small-Cap' category with current market capitalization of 236.78 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Blue Apron's market, we take the total number of its shares issued and multiply it by Blue Apron's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and these looking for more risk prefer small-cap and mid-cap equities.

Blue Apron Profitablity

Blue Apron's profitability indicators refer to fundamental financial ratios that showcase Blue Apron's ability to generate income relative to its revenue or operating costs. If, let's say, Blue Apron is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Blue Apron's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Blue Apron's profitability requires more research than a typical breakdown of Blue Apron's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
The company has Profit Margin (PM) of (15.41) %, which may suggest that it does not properly executes on its current pricing strategies or is unable to control all of the operational costs. This is way below average. Similarly, it shows Operating Margin (OM) of (11.53) %, which suggests for every $100 dollars of sales, it generated a net operating loss of -0.12.
Last ReportedProjected for 2022
Return on Average Assets(0.24) (0.26) 
Return on Average Equity(0.88) (0.95) 
Return on Invested Capital(0.24) (0.26) 
Return on Sales(0.1) (0.10) 

Management Efficiency

The entity has return on total asset (ROA) of (16.31) % which means that it has lost $16.31 on every $100 spent on asset. This is way below average. Similarly, it shows return on stockholders equity (ROE) of (137.16) %, meaning that it created substantial loss on money invested by shareholders. Blue Apron management efficiency ratios could be used to measure how well blue apron holdings manages its routine affairs as well as how well it operates its assets and liabilities. The value of Return on Average Assets is estimated to slide to -0.26. The value of Return on Average Equity is estimated to slide to -0.95. Blue Apron Tangible Asset Value is quite stable at the moment as compared to the past year. The company's current Tangible Asset Value is estimated at 303.28 Million
Last ReportedProjected for 2022
Book Value per Share 4.87  5.26 
Enterprise Value over EBIT(2.70) (2.92) 
Enterprise Value over EBITDA(7.63) (8.24) 
Price to Book Value 1.39  1.56 
Tangible Assets Book Value per Share 12.84  13.17 
Enterprise Value107.3 M110.2 M
Tangible Asset Value247.6 M303.3 M

Technical Drivers

As of the 27th of January, Blue Apron shows the Risk Adjusted Performance of 0.0157, downside deviation of 5.97, and Mean Deviation of 4.67. Blue Apron Holdings technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices. Put another way, you can use this information to find out if the firm will indeed mirror its model of historical prices and volume momentum, or the prices will eventually revert. We were able to interpolate data for nineteen technical drivers for Blue Apron Holdings, which can be compared to its rivals. Please confirm Blue Apron Holdings variance, value at risk, as well as the relationship between the Value At Risk and skewness to decide if Blue Apron Holdings is priced correctly, providing market reflects its regular price of 6.9 per share. Given that Blue Apron has jensen alpha of 0.0908, we suggest you to validate Blue Apron Holdings's prevailing market performance to make sure the company can sustain itself at a future point.

Blue Apron Holdings Price Movement Analysis

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Blue Apron Holdings Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Blue Apron insiders, such as employees or executives, is commonly permitted as long as it does not rely on Blue Apron's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Blue Apron insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

Blue Apron Predictive Daily Indicators

Blue Apron intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Blue Apron stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Blue Apron Forecast Models

Blue Apron time-series forecasting models is one of many Blue Apron's stock analysis techniquest aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Blue Apron's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the stock market movement and maximize returns from investment trading.

About Blue Apron Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Blue Apron stock is reacting to, or reflecting on a current stock market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Blue Apron shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas, a specific sector, or an individual stock such as Blue Apron. By using and applying Blue Apron Stock analysis, traders can create a robust methodology for identifying Blue Apron entry and exit points for their positions.
Last ReportedProjected for 2022
EBITDA Margin(0.0356) (0.0384) 
Gross Margin 0.44  0.40 
Profit Margin(0.11) (0.12) 
Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York. Blue Apron operates under Internet Retail classification in the United States and is traded on New York Stock Exchange. It employs 1434 people.

Current Blue Apron Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Blue Apron analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Blue Apron analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceAdvice# of Analysts
14.0Strong Buy1Odds
Blue Apron Holdings current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Blue Apron analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Blue Apron stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Blue Apron Holdings, talking to its executives and customers, or listening to Blue Apron conference calls.
Blue Apron Analyst Advice Details

Blue Apron Stock Analysis Indicators

Blue Apron Holdings stock analysis indicators help investors evaluate how Blue Apron stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Blue Apron shares will generate the highest return on investment. By understating and applying Blue Apron stock analysis, traders can identify Blue Apron position entry and exit signals to maximize returns.
Quick Ratio0.46
Fifty Two Week Low3.52
Revenue Growth-2.30%
Shares Short Prior Month1.79M
Average Daily Volume Last 10 Day2.57M
Average Daily Volume In Three Month1.28M
Shares Percent Shares Out7.92%
Gross Margins36.83%
Short Percent Of Float8.49%
Forward Price Earnings-4.14
Float Shares14.86M
Fifty Two Week High12.76
Enterprise Value To Ebitda-5.56
Fifty Day Average8.25
Two Hundred Day Average6.19
Enterprise Value To Revenue0.38
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When running Blue Apron Holdings price analysis, check to measure Blue Apron's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Blue Apron is operating at the current time. Most of Blue Apron's value examination focuses on studying past and present price action to predict the probability of Blue Apron's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Blue Apron's price. Additionally, you may evaluate how the addition of Blue Apron to your portfolios can decrease your overall portfolio volatility.
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Is Blue Apron's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Blue Apron. If investors know Blue Apron will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Blue Apron listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Blue Apron Holdings is measured differently than its book value, which is the value of Blue Apron that is recorded on the company's balance sheet. Investors also form their own opinion of Blue Apron's value that differs from its market value or its book value, called intrinsic value, which is Blue Apron's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Blue Apron's market value can be influenced by many factors that don't directly affect Blue Apron's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Blue Apron's value and its price as these two are different measures arrived at by different means. Investors typically determine Blue Apron value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Blue Apron's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.