Amazon Stock Options

AMZN
 Stock
  

USD 90.35  1.89  2.14%   

Amazon's option chain provides insight into all available option contracts written on Amazon's stock. Investors can see outstanding put and call contracts with pricing information and greeks for a given expiration period. In addition, each of Amazon's stock options below provides a detailed picture of the payoff. Comparing vital and dynamic information of various option contracts across diverse expiration periods will help you make an educated decision on your market timing strategies around investing in a given Amazon option contract. View S&P 500 options
  
Purchasing Amazon options can give investors a meaningful hedge against losses and, therefore, could be used conservatively to decrease the volatility of your portfolio. However, many options could also amount to little more than gambling, significantly enhancing your overall portfolio risk. One simple example of these aggressive strategies is the sale of "uncovered" Amazon calls. Remember, the seller must deliver Amazon Inc stock to the call owner when a call is exercised.

In The Money vs. Out of Money Option Contracts on Amazon

Analyzing Amazon's in-the-money options over time can help investors to take a profitable long position in Amazon regardless of its overall volatility. This is especially true when Amazon's options are deep in the money. These options can be identified using deltas that are over 0.75. Deep in-the-money Amazon's options could be used as guardians of the underlying stock as they move almost dollar for dollar with Amazon's stock while costing only a fraction of its price.
Amazon's latest option contracts expiring on 2022-12-09 are carrying combined implied volatility of 73.87 with a put-to-call open interest ratio of 0.59 over 154 outstanding agreements suggesting investors are buying more calls than puts on contracts expiring on 2022-12-09. The current put volume is at 125868, with calls trading at the volume of 188380. This yields a 0.67 put-to-call volume ratio. The Amazon option chain provides detailed quote and price information for the current Amazon Inc option contracts. It shows all of Amazon's listed puts, calls, expiration dates, strike prices, and other pricing information.

Open Interest Against 2022-12-09 Option Contracts

Amazon option prices can potentially be used to forecast stock returns because most option chains provide information not only about the current prices but also about the future conditions in Amazon's lending market. For example, when Amazon's puts are not actively trading or completely missing in the marketplace, investors can use it to internalize expected shorting costs. So if an investor is writing a put option on Amazon, he or she must hedge the risk by shorting Amazon stock over its option's life.
The chart above shows Amazon's distribution of open interest by maturity on contracts that have not yet been settled. The area between the two highest points is the projection of the price at expiration. Amazon's open interest chart also provides vital information regarding the liquidity of an option. If there is no open interest for Amazon's option, there is no secondary market available for investors to trade.

Amazon Maximum Pain Price across 2022-12-09 Option Contracts

Max pain usually refers to a trading concept that asserts that market manipulation can cause the market price of particular securities such as Amazon close to expiration to expire worthless. According to most research, approximately 10% to 15% of all stock options are exercised, while about 35% expire worthlessly, with roughly 50% traded out before the expiration date. So, Max pain occurs when market makers reach a net positive position across all options at a strike price where option holders stand to lose the most money. By contrast, option sellers may reap the most after selling more options than buying, causing them to expire worthless.
Amazon's stock options are financial instruments that give investors the right to buy or sell shares of Amazon Inc common stock at a specified price for a given time period. Generally speaking, an option to purchase or sell Amazon stock makes it part of the underlying stock when the option's price is tied to the movement of the underlying stock. If Amazon's stock price goes up or down, the stock options follow.
Please continue to Trending Equities.
Please note that buying 'in-the-money' options on Amazon lessens the impact of time decay, as they carry both intrinsic and time value. So, even if Amazon's value remains static through the expiration date, the investor can sell to close an 'in-the-money' option to avoid a potential loss. However, in-the-money Amazon contracts are usually more expensive to enter than their out-of-the-money counterparts. So keep in mind that while the payoffs on an in-the-money trade can be high, the investors could ultimately experience a more consequential loss if Amazon Stock moves the wrong way.
Net Income Common Stock is expected to rise to about 36 B this year

Amazon Inc In The Money Call Balance

When Amazon's strike price is surpassing the current stock price, the option contract against Amazon Inc stock is said to be in the money. When it comes to buying Amazon's options that are 'In the Money' or 'Out of the Money', the choice depends on your outlook for the underlying security, financial situation, and what you are trying to achieve.
While 'out-of-the-money' option contracts written on Amazon Inc are typically viewed as the more aggressive, there are potential upsides to purchasing these types of options contracts. For one, the cost to buy an 'Out of the Money' option is lower than the cost to buy an 'In the Money' option. This cost-benefit is due to the fact that at the time of the purchase, 'Out of the Money' contracts have no intrinsic value. So, while the potential for a 100% loss is more significant, the cost and risk to enter the trade are lower.

Amazon Current Options Market Mood

Amazon's open interest and total value indicators provide investors with the necessary information to digest the overall options buildup for its expiring contracts. In addition, it helps Amazon Stock's traders understand whether a recent fall or rise in the market is unreasonable and if the time has come to take contrarian positions. These ratios are calculated based on options trading volumes and current open interest.

Put-to-Call Open Interest

Put-to-Call Volume

Most options investors, including buyers and sellers of Amazon's calls and puts, are not very successful. It is estimated that an average options trader loses somewhere between 80% to 90% of the time. Amazon's option open interest and volume spread between outstanding puts and calls are regarded by many investors as reliable indicators of the overall future market direction. Using current Amazon's option volume and open interest to make an investment decision is considered a contrarian-sentiment measure that can be utilized in many timing strategies in both derivative and spot marketplace.

Rule 16 of the current Amazon contract

Base on the Rule 16, the options market is currently suggesting that Amazon Inc will have an average daily up or down price movement of about 4.62% per day over the life of the 2022-12-09 option contract. With Amazon trading at USD90.35, that is roughly USD4.17. If you think that the market is fully incorporating Amazon's daily price movement you should consider buying Amazon Inc options at the current volatility level of 73.87%. But if you have an opposite viewpoint you should avoid it and even consider selling them.

Amazon Option Chain

When Amazon's strike price is surpassing the current stock price, the option contract against Amazon Inc stock is said to be in the money. When it comes to buying options that are ITM or OTM, the choice depends on your outlook for the underlying security, financial situation, and what you are trying to achieve.
2022-12-092022-12-162022-12-232022-12-302023-01-062023-01-132023-01-202023-02-172023-03-172023-04-212023-06-162023-07-212023-09-152023-10-202024-01-192024-06-212024-09-202025-01-17
Amazon's option chain is a display of a range of information that helps investors for ways to trade options on Amazon. In general, an option chain provides a helpful tool for investors to see all available option contracts, both puts, and calls, for Amazon. It also shows strike prices and maturity days for a Amazon against a given expiration period. The table below combines all the option information in the form of a chain but before you use it, remember that it entails significant risk and it is not for everyone.
DeltaGammaOpen IntExpirationCurrent SpreadLast Price
Call
2022-12-09 CALL at $50.00.98220.0017132022-12-0938.25 - 38.6539.45In
Call
2022-12-09 CALL at $55.00.97920.0023102022-12-0933.25 - 33.6532.97In
Call
2022-12-09 CALL at $60.00.97550.003162022-12-0928.25 - 28.6528.65In
Call
2022-12-09 CALL at $65.00.98990.0022102022-12-0923.25 - 23.6523.51In
Call
2022-12-09 CALL at $66.00.99150.0021102022-12-0922.3 - 22.6522.5In
Call
2022-12-09 CALL at $67.00.96810.005212022-12-0921.25 - 21.6528.4In
Call
2022-12-09 CALL at $68.00.96670.005602022-12-0920.25 - 20.650.0In
Call
2022-12-09 CALL at $69.00.96520.006192022-12-0919.25 - 19.6525.52In
Call
2022-12-09 CALL at $70.00.97940.004722022-12-0918.25 - 18.718.55In
Call
2022-12-09 CALL at $71.00.99670.001402022-12-0917.3 - 17.650.0In
Call
2022-12-09 CALL at $72.00.960.00812022-12-0916.25 - 16.6517.0In
Call
2022-12-09 CALL at $73.00.98810.00402022-12-0915.3 - 15.70.0In
Call
2022-12-09 CALL at $74.00.98740.004522022-12-0914.3 - 14.719.2In
Call
2022-12-09 CALL at $75.00.94470.0118922022-12-0913.25 - 13.713.45In
Call
2022-12-09 CALL at $76.00.98580.0058142022-12-0912.3 - 12.712.9In
Call
2022-12-09 CALL at $77.00.96940.0103102022-12-0911.25 - 11.6511.55In
Call
2022-12-09 CALL at $78.00.93320.016952022-12-0910.3 - 10.710.45In
Call
2022-12-09 CALL at $79.00.99470.0038392022-12-099.25 - 9.710.35In
Call
2022-12-09 CALL at $80.00.98060.01081592022-12-098.3 - 8.78.78In
Call
2022-12-09 CALL at $81.00.91540.0267362022-12-097.3 - 7.77.3In
Call
2022-12-09 CALL at $82.00.9760.01652692022-12-096.3 - 6.656.5In
Call
2022-12-09 CALL at $83.00.94660.03072912022-12-095.35 - 5.75.55In
Call
2022-12-09 CALL at $84.00.96830.028615402022-12-094.45 - 4.84.5In
Call
2022-12-09 CALL at $85.00.88080.06547702022-12-093.6 - 3.93.65In
Call
2022-12-09 CALL at $86.00.78140.089318392022-12-092.8 - 2.932.89In
Call
2022-12-09 CALL at $87.00.68670.112134702022-12-092.09 - 2.152.08In
Call
2022-12-09 CALL at $88.00.56650.125145522022-12-091.46 - 1.551.5In
Call
2022-12-09 CALL at $89.00.43960.126568412022-12-090.98 - 1.031.0Out
Call
2022-12-09 CALL at $90.00.32190.1135148522022-12-090.63 - 0.660.65Out
Call
2022-12-09 CALL at $91.00.2270.092798452022-12-090.4 - 0.420.42Out
Call
2022-12-09 CALL at $92.00.1530.0711218072022-12-090.25 - 0.260.26Out
Call
2022-12-09 CALL at $93.00.10060.0518102892022-12-090.15 - 0.170.16Out
Call
2022-12-09 CALL at $94.00.07030.0375147862022-12-090.1 - 0.110.11Out
Call
2022-12-09 CALL at $95.00.0510.0275231632022-12-090.07 - 0.080.08Out
Call
2022-12-09 CALL at $96.00.03320.019122802022-12-090.05 - 0.060.05Out
Call
2022-12-09 CALL at $97.00.02590.0145113662022-12-090.04 - 0.050.04Out
Call
2022-12-09 CALL at $98.00.0240.0125242432022-12-090.03 - 0.040.04Out
Call
2022-12-09 CALL at $99.00.0180.009491452022-12-090.02 - 0.030.03Out
Call
2022-12-09 CALL at $100.00.01690.0083270922022-12-090.02 - 0.030.03Out
Call
2022-12-09 CALL at $101.00.01160.005976762022-12-090.01 - 0.020.02Out
Call
2022-12-09 CALL at $102.00.0110.005348332022-12-090.01 - 0.020.02Out
Call
2022-12-09 CALL at $103.00.0060.003297372022-12-090.01 - 0.020.01Out
Call
2022-12-09 CALL at $104.00.00570.002969602022-12-090.01 - 0.020.01Out
Call
2022-12-09 CALL at $105.00.00540.002789752022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $106.00.00520.002445372022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $107.00.0050.002247672022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $108.00.00480.002113832022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $109.00.00470.001916422022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $110.00.00450.001886672022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $119.00.00350.001114412022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $120.00.00340.001117652022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $125.00.00319.0E-421212022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $128.00.0038.0E-41552022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $135.00.00276.0E-42922022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $145.00.00245.0E-41312022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $165.00.0023.0E-4362022-12-090.0 - 0.010.01Out
Call
2022-12-09 CALL at $170.00.00193.0E-410912022-12-090.0 - 0.010.01Out
 Put
2022-12-09 PUT at $66.0-0.00330.00102022-12-090.0 - 0.010.01Out
 Put
2022-12-09 PUT at $73.0-0.00470.00219882022-12-090.0 - 0.010.01Out
 Put
2022-12-09 PUT at $74.0-0.0050.002328512022-12-090.0 - 0.010.01Out
 Put
2022-12-09 PUT at $75.0-0.00530.002630402022-12-090.0 - 0.020.01Out
 Put
2022-12-09 PUT at $76.0-0.00570.00328222022-12-090.0 - 0.020.01Out
 Put
2022-12-09 PUT at $77.0-0.00610.003526432022-12-090.0 - 0.030.01Out
 Put
2022-12-09 PUT at $78.0-0.00670.004115482022-12-090.0 - 0.010.01Out
 Put
2022-12-09 PUT at $79.0-0.00730.004917232022-12-090.0 - 0.030.01Out
 Put
2022-12-09 PUT at $80.0-0.01370.0086113702022-12-090.01 - 0.020.02Out
 Put
2022-12-09 PUT at $81.0-0.01520.010518832022-12-090.02 - 0.030.02Out
 Put
2022-12-09 PUT at $82.0-0.03370.0201105402022-12-090.03 - 0.050.05Out
 Put
2022-12-09 PUT at $83.0-0.05290.030548292022-12-090.07 - 0.080.08Out
 Put
2022-12-09 PUT at $84.0-0.08730.046327882022-12-090.12 - 0.140.14Out
 Put
2022-12-09 PUT at $85.0-0.13940.066873162022-12-090.22 - 0.250.24Out
 Put
2022-12-09 PUT at $86.0-0.21140.0906228182022-12-090.38 - 0.420.39Out
 Put
2022-12-09 PUT at $87.0-0.31740.1163232022-12-090.63 - 0.680.68Out
 Put
2022-12-09 PUT at $88.0-0.43370.125376322022-12-091.01 - 1.061.03Out
 Put
2022-12-09 PUT at $89.0-0.56020.125766512022-12-091.51 - 1.591.54In
 Put
2022-12-09 PUT at $90.0-0.67250.1106121502022-12-092.06 - 2.222.22In
 Put
2022-12-09 PUT at $91.0-0.7690.09285172022-12-092.9 - 3.02.97In
 Put
2022-12-09 PUT at $92.0-0.86180.070594632022-12-093.6 - 3.93.75In
 Put
2022-12-09 PUT at $93.0-0.91330.049479272022-12-094.55 - 4.84.66In
 Put
2022-12-09 PUT at $94.0-0.90150.042591662022-12-095.45 - 5.855.72In
 Put
2022-12-09 PUT at $95.0-0.9270.032678722022-12-096.4 - 6.76.67In
 Put
2022-12-09 PUT at $96.0-0.98770.010151342022-12-097.35 - 7.87.55In
 Put
2022-12-09 PUT at $97.0-0.98870.009632172022-12-098.45 - 8.858.55In
 Put
2022-12-09 PUT at $98.0-0.96570.015613382022-12-099.35 - 9.89.6In
 Put
2022-12-09 PUT at $99.0-0.99030.011216092022-12-0910.35 - 10.810.55In
 Put
2022-12-09 PUT at $100.0-0.94110.017430842022-12-0911.35 - 11.7511.7In
 Put
2022-12-09 PUT at $101.0-0.95130.01463422022-12-0912.35 - 12.812.67In
 Put
2022-12-09 PUT at $102.0-0.98120.0078652022-12-0913.35 - 13.813.2In
 Put
2022-12-09 PUT at $103.0-0.99240.00871812022-12-0914.35 - 14.7515.02In
 Put
2022-12-09 PUT at $104.0-0.99280.00731012022-12-0915.35 - 15.7515.3In
 Put
2022-12-09 PUT at $105.0-0.99310.00563622022-12-0916.35 - 16.816.55In
 Put
2022-12-09 PUT at $106.0-0.99340.0038972022-12-0917.35 - 17.7517.8In
 Put
2022-12-09 PUT at $107.0-0.99360.0027112022-12-0918.35 - 18.7517.75In
 Put
2022-12-09 PUT at $108.0-0.98530.004752022-12-0919.35 - 19.816.9In
 Put
2022-12-09 PUT at $109.0-0.99410.002302022-12-0920.35 - 20.7514.81In
 Put
2022-12-09 PUT at $110.0-0.97990.005392022-12-0921.35 - 21.8522.05In
 Put
2022-12-09 PUT at $111.0-0.99440.002102022-12-0922.35 - 22.7516.75In
 Put
2022-12-09 PUT at $112.0-0.97550.005682022-12-0923.35 - 23.921.0In
 Put
2022-12-09 PUT at $113.0-0.99470.001802022-12-0924.35 - 24.7518.55In
 Put
2022-12-09 PUT at $114.0-0.98770.003302022-12-0925.35 - 25.825.35In
 Put
2022-12-09 PUT at $115.0-0.96120.0067132022-12-0926.35 - 26.8526.72In
 Put
2022-12-09 PUT at $116.0-0.98280.003922022-12-0927.35 - 27.8526.77In
 Put
2022-12-09 PUT at $117.0-0.98850.002802022-12-0928.35 - 28.823.2In
 Put
2022-12-09 PUT at $118.0-0.98350.003602022-12-0929.35 - 29.8523.05In
 Put
2022-12-09 PUT at $119.0-0.99540.001402022-12-0930.35 - 30.7525.67In
 Put
2022-12-09 PUT at $120.0-0.98420.003302022-12-0931.35 - 31.8531.25In
 Put
2022-12-09 PUT at $121.0-0.98450.003102022-12-0932.35 - 32.8521.1In
 Put
2022-12-09 PUT at $122.0-0.98470.00302022-12-0933.35 - 33.8531.97In
 Put
2022-12-09 PUT at $123.0-0.9850.002902022-12-0934.35 - 34.8523.67In
 Put
2022-12-09 PUT at $124.0-0.98530.002802022-12-0935.35 - 35.8535.45In
 Put
2022-12-09 PUT at $125.0-0.98550.002702022-12-0936.35 - 36.8532.7In
 Put
2022-12-09 PUT at $126.0-0.98160.003102022-12-0937.35 - 37.932.4In
 Put
2022-12-09 PUT at $127.0-0.9860.002602022-12-0938.35 - 38.8532.59In
 Put
2022-12-09 PUT at $128.0-0.99610.00102022-12-0939.35 - 39.7527.21In
 Put
2022-12-09 PUT at $129.0-0.99080.001802022-12-0940.35 - 40.829.34In
 Put
2022-12-09 PUT at $130.0-0.99629.0E-402022-12-0941.35 - 41.7537.6In
 Put
2022-12-09 PUT at $135.0-0.99658.0E-402022-12-0946.35 - 46.7543.6In
 Put
2022-12-09 PUT at $140.0-0.9920.001402022-12-0951.35 - 51.848.8In
 Put
2022-12-09 PUT at $145.0-0.99696.0E-402022-12-0956.35 - 56.7548.1In
 Put
2022-12-09 PUT at $150.0-0.98920.001502022-12-0961.35 - 61.8547.98In
 Put
2022-12-09 PUT at $155.0-0.9930.001302022-12-0966.35 - 66.865.4In
 Put
2022-12-09 PUT at $160.0-0.99339.0E-402022-12-0971.35 - 71.80.0In
 Put
2022-12-09 PUT at $165.0-0.99350.002102022-12-0976.35 - 76.80.0In
 Put
2022-12-09 PUT at $170.0-0.97210.002302022-12-0981.35 - 81.881.5In

Amazon Net Income Common Stock Over Time

The amount of net income (loss) for the period due to common shareholders. Typically differs from Net Income to the parent entity due to the deduction of Preferred Dividends.
   Net Income Common Stock   
Share
       Timeline  

Amazon Inc Historical Liabilities

While analyzing the current debt level is an essential aspect of forecasting the current year budgeting needs of Amazon, understanding its historical liability is critical in projecting Amazon's future earnings, especially during periods of low and high inflation and deflation. Many analysts look at the trend in assets and liabilities and evaluate how Amazon uses its financing power over time.

Amazon Implied Volatility

    
  73.87  
Amazon's implied volatility exposes the market's sentiment of Amazon Inc stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Amazon's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Amazon stock will not fluctuate a lot when Amazon's options are near their expiration.
Some investors attempt to determine whether the market's mood is bullish or bearish by monitoring changes in market sentiment. Unlike more traditional methods such as technical analysis, investor sentiment usually refers to the aggregate attitude towards Amazon in the overall investment community. So, suppose investors can accurately measure the market's sentiment. In that case, they can use it for their benefit. For example, some tools to gauge market sentiment could be utilized using contrarian indexes, Amazon's short interest history, or implied volatility extrapolated from Amazon options trading.

Pair Trading with Amazon

One of the main advantages of trading using pair correlations is that every trade hedges away some risk. Because there are two separate transactions required, even if Amazon position performs unexpectedly, the other equity can make up some of the losses. Pair trading also minimizes risk from directional movements in the market. For example, if an entire industry or sector drops because of unexpected headlines, the short position in Amazon will appreciate offsetting losses from the drop in the long position's value.

Moving against Amazon

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The ability to find closely correlated positions to Amazon could be a great tool in your tax-loss harvesting strategies, allowing investors a quick way to find a similar-enough asset to replace Amazon when you sell it. If you don't do this, your portfolio allocation will be skewed against your target asset allocation. So, investors can't just sell and buy back Amazon - that would be a violation of the tax code under the "wash sale" rule, and this is why you need to find a similar enough asset and use the proceeds from selling Amazon Inc to buy it.
The correlation of Amazon is a statistical measure of how it moves in relation to other equities. This measure is expressed in what is known as the correlation coefficient, which ranges between -1 and +1. A perfect positive correlation (i.e., a correlation coefficient of +1) implies that as Amazon moves, either up or down, the other security will move in the same direction. Alternatively, perfect negative correlation means that if Amazon Inc moves in either direction, the perfectly negatively correlated security will move in the opposite direction. If the correlation is 0, the equities are not correlated; they are entirely random. A correlation greater than 0.8 is generally described as strong, whereas a correlation less than 0.5 is generally considered weak.
Correlation analysis and pair trading evaluation for Amazon can also be used as hedging techniques within a particular sector or industry or even over random equities to generate a better risk-adjusted return on your portfolios.
Pair CorrelationCorrelation Matching
Please continue to Trending Equities. Note that the Amazon Inc information on this page should be used as a complementary analysis to other Amazon's statistical models used to find the right mix of equity instruments to add to your existing portfolios or create a brand new portfolio. You can also try Watchlist Optimization module to optimize watchlists to build efficient portfolio or rebalance existing positions based on mean-variance optimization algorithm.

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When running Amazon Inc price analysis, check to measure Amazon's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Amazon is operating at the current time. Most of Amazon's value examination focuses on studying past and present price action to predict the probability of Amazon's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Amazon's price. Additionally, you may evaluate how the addition of Amazon to your portfolios can decrease your overall portfolio volatility.
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Is Amazon's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Amazon. If investors know Amazon will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Amazon listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth YOY
(0.1) 
Market Capitalization
902.4 B
Quarterly Revenue Growth YOY
0.147
Return On Assets
0.02
Return On Equity
0.0878
The market value of Amazon Inc is measured differently than its book value, which is the value of Amazon that is recorded on the company's balance sheet. Investors also form their own opinion of Amazon's value that differs from its market value or its book value, called intrinsic value, which is Amazon's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Amazon's market value can be influenced by many factors that don't directly affect Amazon's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Amazon's value and its price as these two are different measures arrived at by different means. Investors typically determine Amazon value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Amazon's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.