Blue Apron Stock Today


USD 3.16  2.62  45.33%   

Market Performance
0 of 100
Odds Of Distress
Less than 46
Blue Apron is selling for 3.16 as of the 4th of October 2022. This is a -45.33 percent decrease since the beginning of the trading day. The stock's open price was 5.78. Blue Apron has 46 percent odds of going through some form of financial distress in the next two years and has generated negative returns to investors over the last 90 days. Equity ratings for Blue Apron Holdings are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 4th of September 2022 and ending today, the 4th of October 2022. Click here to learn more.
Blue Apron Holdings, Inc. operates a direct-to-consumer platform that delivers original recipes with fresh and seasonal ingredients. Blue Apron Holdings, Inc. was founded in 2012 and is headquartered in New York, New York. Blue Apron operates under Internet Retail classification in the United States and is traded on New York Stock Exchange. The company has 31.57 M outstanding shares of which 4.11 M shares are presently shorted by private and institutional investors with about 1.35 trading days to cover. More on Blue Apron Holdings
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Blue Apron Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Blue Apron's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Blue Apron or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Blue Apron Holdings has very high historical volatility over the last 90 days
The company reported the previous year's revenue of 458.42 M. Net Loss for the year was (111.11 M) with profit before overhead, payroll, taxes, and interest of 168.61 M.
Blue Apron Holdings currently holds about 55.99 M in cash with (65.81 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.63.
Roughly 49.0% of the company shares are held by company insiders
Latest headline from Why Is Blue Apron Stock Diving Today - Blue Apron Hldgs - Benzinga
CEOLinda Kozlowski
Average Analyst Recommendation
Analysts covering Blue Apron report their recommendations after researching Blue Apron's financial statements, talking to executives and customers, or listening in on Blue Apron's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Blue Apron Holdings. The Blue Apron consensus assessment is calculated by taking the average forecast from all of the analysts covering Blue Apron.
Strong Buy1 Opinion
Macroaxis Advice
Unlike general analyst consensus, Macroaxis buy hold or sell recommendation is provided in the context of your current investment horizon and risk tolerance. The advice algorithm takes into account all of Blue Apron's available fundamental, technical, and predictive indicators. Your current horizon is 90 days - details
Strong SellUndervalued
Blue Apron Holdings (APRN) is traded on New York Stock Exchange in USA and employs 2,010 people. The company currently falls under 'Small-Cap' category with current market capitalization of 175.53 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Blue Apron's market, we take the total number of its shares issued and multiply it by Blue Apron's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and these looking for more risk prefer small-cap and mid-cap equities. Blue Apron Holdings conducts business under Consumer Cyclical sector and is part of Internet Retail industry. The entity has 31.57 M outstanding shares of which 4.11 M shares are presently shorted by private and institutional investors with about 1.35 trading days to cover. Blue Apron Holdings currently holds about 55.99 M in cash with (65.81 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.63.
Check Blue Apron Probability Of Bankruptcy
Blue Apron Holdings retains a total of 31.57 Million outstanding shares. Blue Apron Holdings retains significant amount of outstanding shares owned by insiders. An insider is usually defined as a CEO, other corporate executive, director, or institutional investor who own at least 10% of the company outstanding shares. Since such a large part of the company is owned by insiders, it is advisable to analyze if each of these insiders have been buying or selling the stock in recent months. Remember, it does not matter who owns the company or if the company is currently losing money. If the true value of the company is more than the market pays for it currently, you can still have a good investment opportunity.

Ownership Allocation (%)

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Blue Apron Stock Price Odds Analysis

Proceeding from a normal probability distribution, the odds of Blue Apron jumping above the current price in 90 days from now is about 88.02%. The Blue Apron Holdings probability density function shows the probability of Blue Apron stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days Blue Apron has a beta of 0.6189. This suggests as returns on the market go up, Blue Apron average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding Blue Apron Holdings will be expected to be much smaller as well. Additionally, the company has an alpha of 0.4821, implying that it can generate a 0.48 percent excess return over DOW after adjusting for the inherited market risk (beta).
  Odds Below 3.16HorizonTargetOdds Above 3.16
11.94%90 days
Based on a normal probability distribution, the odds of Blue Apron to move above the current price in 90 days from now is about 88.02 (This Blue Apron Holdings probability density function shows the probability of Blue Apron Stock to fall within a particular range of prices over 90 days) .

Blue Apron Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Blue Apron that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Blue Apron's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Blue Apron's value.
InstituionSecurity TypeTotal SharesValue
Wolf Hill Capital Management LpCommon Shares2.3 M8.2 M
Vanguard Group IncCommon Shares911.9 K3.3 M
Susquehanna International Group LlpCall Options661.8 K2.4 M
Susquehanna International Group LlpPut Options348.3 K1.3 M
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Blue Apron Holdings Risk Profiles

Investors will always prefer to have the highest possible return on investment while minimizing volatility. Blue Apron market risk premium is the additional return an investor will receive from holding Blue Apron long position in a well-diversified portfolio. The market premium is part of the Capital Asset Pricing Model (CAPM), which most analysts and investors use to calculate the acceptable rate of return on investment in Blue Apron. At the center of the CAPM is the concept of risk and reward, which is usually communicated by investors using alpha and beta measures. Although Blue Apron's alpha and beta are two of the key measurements used to evaluate Blue Apron's performance over the market, the standard measures of volatility play an important role as well.

Blue Apron Stock Against Markets

Picking the right benchmark for Blue Apron stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Blue Apron stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Blue Apron is critical whether you are bullish or bearish towards Blue Apron Holdings at a given time.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Blue Apron without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Blue Apron Corporate Directors

Blue Apron corporate directors refer to members of a Blue Apron board of directors. The board of directors generally takes responsibility for the Blue Apron's affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of Blue Apron's board members must vote for the resolution. The Blue Apron board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Gary Hirshberg - Independent DirectorProfile
Robert Goodman - Lead Independent DirectorProfile
Kenneth Fox - Independent DirectorProfile
Brian Kelley - Independent DirectorProfile

Invested in Blue Apron Holdings?

The danger of trading Blue Apron Holdings is mainly related to its market volatility and company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Blue Apron is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Blue Apron. The Shape ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Blue Apron Holdings is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
Please continue to Trending Equities. You can also try Equity Forecasting module to use basic forecasting models to generate price predictions and determine price momentum.

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Is Blue Apron's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Blue Apron. If investors know Blue Apron will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Blue Apron listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
The market value of Blue Apron Holdings is measured differently than its book value, which is the value of Blue Apron that is recorded on the company's balance sheet. Investors also form their own opinion of Blue Apron's value that differs from its market value or its book value, called intrinsic value, which is Blue Apron's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Blue Apron's market value can be influenced by many factors that don't directly affect Blue Apron's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Blue Apron's value and its price as these two are different measures arrived at by different means. Investors typically determine Blue Apron value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Blue Apron's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.