General Mills Stock Today

GIS Stock  USD 64.21  0.79  1.22%   


3 of 100


Odds Of Distress

Less than 14

General Mills is selling for under 64.21 as of the 28th of February 2024; that is -1.22 percent decrease since the beginning of the trading day. The stock's lowest day price was 63.91. General Mills has less than a 14 % chance of experiencing some financial distress in the next two years of operation, but did not have a good performance during the last 90 trading days. Equity ratings for General Mills are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 29th of January 2024 and ending today, the 28th of February 2024. Click here to learn more.
Business Domain
Food, Beverage & Tobacco
IPO Date
10th of June 1983
Consumer Defensive
Consumer Staples
General Mills, Inc. manufactures and markets branded consumer foods worldwide. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota. General Mills operates under Packaged Foods classification in the United States and is traded on New York Stock Exchange. The company has 567.89 M outstanding shares of which 13.35 M shares are currently shorted by investors with about 3.2 days to cover. More on General Mills

General Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. General Mills' investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding General Mills or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
ESG Sustainability
Some studies have found that companies with high sustainability scores are getting higher valuations than competitors with lower social-engagement activities. While most ESG disclosures are voluntary, General Mills' sustainability indicators can be used to identify proper investment strategies using environmental, social, and governance scores that are crucial to General Mills' managers, analysts, and investors.
Environment Score
Governance Score
Social Score
ChairmanJeffrey Harmening
Thematic IdeaFood Products (View all Themes)
SEC FilingsGeneral Mills Security & Exchange Commission EDGAR Reports
Old NameGenesis Metals Corp
Business ConcentrationPackaged Foods & Meats, Food, Beverage & Tobacco, Consumer Defensive, NYSE Composite, SP 500 Index, NYSE US 100, BETTERINVESTING 100 INDEX, BTRINVSTNG 100 INDEX, Food Products, Consumer Staples, Food Products, Packaged Foods, Consumer Defensive (View all Sectors)
Excise Tax ActivitiesAnimal Testing
Average Analyst Recommendation
Analysts covering General Mills report their recommendations after researching General Mills' financial statements, talking to executives and customers, or listening in on General Mills' conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering General Mills. The General consensus assessment is calculated by taking the average forecast from all of the analysts covering General Mills.
Financial Strength
Based on the key indicators related to General Mills' liquidity, profitability, solvency, and operating efficiency, General Mills is doing better financially then in previous quarter. It has a moderate probability of reporting better financial numbers in March. Financial strength of General Mills is based on its profitability, leverage, liquidity, source of funds, and operating efficiency.
Current ValueLast YearChange From Last Year 10 Year Trend
Weighted Shares Diluted686.4 M613.3 M
Moderately Up
Pretty Stable
Weighted Shares571.7 M606.1 M
Notably Down
Slightly volatile
Return on Assets0.08140.072
Moderately Up
Pretty Stable
Net Cash Flow from Operations3.6 B3.7 B
Fairly Down
Slightly volatile
Current Liabilities7.7 B7.5 B
Fairly Up
Slightly volatile
Total Liabilities22.4 B21.9 B
Fairly Up
Slightly volatile
Gross Margin0.330.348
Notably Down
Slightly volatile
Total Debt13.6 B13.5 B
Slightly Up
Slightly volatile
Asset Turnover0.590.579
Fairly Up
Slightly volatile
Current Assets5.3 B5.1 B
Sufficiently Up
Slightly volatile
Total Assets31.9 B30.8 B
Sufficiently Up
Slightly volatile
General Mills' financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to General Mills' success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
General Mills' bond ratings measure its overall creditworthiness, which in many ways corresponds to the cost of borrowing for an issuer. These ratings assign a letter grade to all of General Mills' outstanding corporate bonds that indicate their credit quality. We use reports published by private self-sufficient rating services such as Standard & Poor's or Fitch Ratings Inc. to evaluate a bond issuer's financial strength or its ability to pay a bond's principal and interest.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand General Mills' financial leverage. It provides some insight into what part of General Mills' total assets is financed by creditors.
By using current balance sheet information, investors can analyze the liability, assets, and equity on General Mills' books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how General Mills deploys its capital and how much of that capital is borrowed.
General Mills cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company has 11.71 B in debt with debt to equity (D/E) ratio of 1.07, which is OK given its current industry classification. General Mills has a current ratio of 0.59, suggesting that it has not enough short term capital to pay financial commitments when the payables are due. Debt can assist General Mills until it has trouble settling it off, either with new capital or with free cash flow. So, General Mills' shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like General Mills sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for General to invest in growth at high rates of return. When we think about General Mills' use of debt, we should always consider it together with cash and equity.

Operating Cash Flow

3.6 Billion
General Mills (GIS) is traded on New York Stock Exchange in USA. It is located in Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 and employs 34,000 people. General Mills is listed under Packaged Foods & Meats category by Fama And French industry classification. The company currently falls under 'Large-Cap' category with a total capitalization of 36.91 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate General Mills's market, we take the total number of its shares issued and multiply it by General Mills's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. General Mills runs under Food Products sector within Consumer Staples industry. The entity has 567.89 M outstanding shares of which 13.35 M shares are currently shorted by investors with about 3.2 days to cover. General Mills has about 585.5 M in cash with 2.78 B of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 1.0.
Check General Mills Probability Of Bankruptcy
Ownership Allocation
General Mills has a total of five hundred sixty-seven million eight hundred eighty-nine thousand nine hundred eighty-four outstanding shares. The majority of General Mills outstanding shares are owned by outside corporations. These institutional investors are usually referred to as non-private investors looking to purchase positions in General Mills to benefit from reduced commissions. Consequently, third-party entities are subject to a different set of regulations than regular investors in General Mills. Please pay attention to any change in the institutional holdings of General Mills as this could imply that something significant has changed or about to change at the company. Please note that no matter how much assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it.
Check General Ownership Details

General Stock Price Odds Analysis

Attributed to a normal probability distribution, the odds of General Mills jumping above the current price in 90 days from now is about 58.75%. The General Mills probability density function shows the probability of General Mills stock to fall within a particular range of prices over 90 days. Considering the 90-day investment horizon General Mills has a beta of 0.5275. This usually indicates as returns on the market go up, General Mills average returns are expected to increase less than the benchmark. However, during the bear market, the loss on holding General Mills will be expected to be much smaller as well. Additionally, the company has a negative alpha, implying that the risk taken by holding this instrument is not justified. General Mills is significantly underperforming NYSE Composite.
  Odds Below 64.21HorizonTargetOdds Above 64.21
40.66%90 days
Based on a normal probability distribution, the odds of General Mills to move above the current price in 90 days from now is about 58.75 (This General Mills probability density function shows the probability of General Stock to fall within a particular range of prices over 90 days) .

General Stock Institutional Holders

Institutional Holdings refers to the ownership stake in General Mills that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of General Mills' outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing General Mills' value.
InstituionRecorded OnShares
Norges Bank2023-12-31
5.8 M
Ubs Asset Mgmt Americas Inc2023-12-31
5.3 M
5.1 M
Goldman Sachs Group Inc2023-09-30
Dimensional Fund Advisors, Inc.2023-12-31
Nordea Investment Mgmt Bank Demark A/s2023-12-31
Bank Of New York Mellon Corp2023-09-30
Legal & General Group Plc2023-09-30
4.4 M
Amvescap Plc.2023-09-30
4.1 M
Blackrock Inc2023-09-30
56.5 M
Vanguard Group Inc2023-09-30
52 M
View General Mills Diagnostics

General Mills Historical Income Statement

General Mills Income Statement is one of the three primary financial statements used for reporting General's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of General Mills revenue and expense. General Mills Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, General Mills' Weighted Average Shares Diluted is comparatively stable as compared to the past year. Income Tax Expense is likely to gain to about 496.1 M in 2024, whereas Interest Expense is likely to drop slightly above 460.1 M in 2024. View More Fundamentals

General Stock Against Markets

Picking the right benchmark for General Mills stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in General Mills stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for General Mills is critical whether you are bullish or bearish towards General Mills at a given time. Please also check how General Mills' historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in General Mills without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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General Mills Corporate Directors

General Mills corporate directors refer to members of a General Mills board of directors. The board of directors generally takes responsibility for the General Mills' affairs and long-term direction of the entity. A corporate director does not make decisions for the corporation on his own. As a member of the board of directors, she or he must function as a part of a group that makes decisions on behalf of the business only by the board of directors' meetings. To pass a resolution, a majority of General Mills' board members must vote for the resolution. The General Mills board of directors' duties also include the election, removal, and supervision of officers, including the adoption, amendment, and repeal of bylaws.
Eric SprunkIndependent DirectorProfile
Robert RyanIndependent DirectorProfile
Dorothy TerrellIndependent DirectorProfile
Henrietta ForeDirectorProfile

How to buy General Stock?

Before investing in General Mills, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in General Mills. To buy General Mills stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of General Mills. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase General Mills stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located General Mills stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased General Mills stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as General Mills, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy General Stock please use our How to Invest in General Mills guide.

Already Invested in General Mills?

The danger of trading General Mills is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of General Mills is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than General Mills. The Shape ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile General Mills is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether General Mills is a strong investment it is important to analyze General Mills' competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact General Mills' future performance. For an informed investment choice regarding General Stock, refer to the following important reports:
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in General Mills. Also, note that the market value of any Company could be tightly coupled with the direction of predictive economic indicators such as signals in gross domestic product.
For more information on how to buy General Stock please use our How to Invest in General Mills guide.
You can also try the ETFs module to find actively traded Exchange Traded Funds (ETF) from around the world.

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When running General Mills' price analysis, check to measure General Mills' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy General Mills is operating at the current time. Most of General Mills' value examination focuses on studying past and present price action to predict the probability of General Mills' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move General Mills' price. Additionally, you may evaluate how the addition of General Mills to your portfolios can decrease your overall portfolio volatility.
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Is General Mills' industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of General Mills. If investors know General will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about General Mills listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
Dividend Share
Earnings Share
Revenue Per Share
Quarterly Revenue Growth
The market value of General Mills is measured differently than its book value, which is the value of General that is recorded on the company's balance sheet. Investors also form their own opinion of General Mills' value that differs from its market value or its book value, called intrinsic value, which is General Mills' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because General Mills' market value can be influenced by many factors that don't directly affect General Mills' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between General Mills' value and its price as these two are different measures arrived at by different means. Investors typically determine if General Mills is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, General Mills' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.