Honest Company Stock Today

HNST Stock  USD 3.02  0.01  0.33%   

Performance

3 of 100

 
Weak
 
Strong
Insignificant

Odds Of Distress

Less than 33

 
High
 
Low
Below Average
Honest is selling for under 3.02 as of the 23rd of April 2024; that is -0.33 percent down since the beginning of the trading day. The stock's last reported lowest price was 2.98. Honest has about a 33 percent probability of financial distress in the next few years of operation and did not have a very good performance during the last 90 trading days. Equity ratings for Honest Company are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 24th of March 2024 and ending today, the 23rd of April 2024. Click here to learn more.
Business Domain
Household & Personal Products
IPO Date
4th of May 2021
Category
Consumer Defensive
Classification
Consumer Staples
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company was incorporated in 2012 and is headquartered in Los Angeles, California. Honest operates under Specialty Retail classification in the United States and is traded on NASDAQ Exchange. The company has 97.03 M outstanding shares of which 1.15 M shares are currently shorted by private and institutional investors with about 0.65 trading days to cover. More on Honest Company

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Honest Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Honest's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Honest or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
CEO DirectorCarla Vernon
Business ConcentrationPersonal Care Products, Household & Personal Products, Consumer Defensive, NASDAQ Composite, Consumer Staples, Personal Care Products, Specialty Retail, Consumer Cyclical (View all Sectors)
Average Analyst Recommendation
Analysts covering Honest report their recommendations after researching Honest's financial statements, talking to executives and customers, or listening in on Honest's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Honest Company. The Honest consensus assessment is calculated by taking the average forecast from all of the analysts covering Honest.
Financial Strength
Based on the key indicators related to Honest's liquidity, profitability, solvency, and operating efficiency, Honest Company is not in a good financial situation at this time. It has a very high probability of going through financial hardship in May. Financial strength of Honest Company is based on its profitability, leverage, liquidity, source of funds, and operating efficiency.
Current ValueLast YearChange From Last Year 10 Year Trend
Asset Turnover1.031.7097
Way Down
Slightly volatile
Gross Profit Margin0.350.2987
Fairly Up
Very volatile
Total Current Liabilities57.5 M56.7 M
Fairly Up
Slightly volatile
Non Current Liabilities Total20.7 M21.8 M
Notably Down
Slightly volatile
Total Assets190.3 M201.6 M
Notably Down
Pretty Stable
Total Current Assets144.3 M157.4 M
Significantly Down
Very volatile
Honest's financial strength is of vital concern to both outside investors and internal stakeholders. Efficiency and cost control are keys to Honest's success, along with its ability to generate sufficient cash flow to pay bills, repay debt, and make a consistent year-to-year profit.
Financial leverage usually refers to the use of borrowed funds to amplify returns from an investment. In general, analyzing the relationship between debt to total assets helps investors to understand Honest's financial leverage. It provides some insight into what part of Honest's total assets is financed by creditors.
By using current balance sheet information, investors can analyze the liability, assets, and equity on Honest's books and decide whether to invest or hold. Statistics such as return on equity (ROE), debt to equity (D/E) help investors determine how Honest deploys its capital and how much of that capital is borrowed.
Liquidity
Honest cash flow analysis is essential to understand how it generates and spends money over a specific period. It can also help you figure out where your money is going and how much cash you have available at a given moment. The company currently holds 29.87 M in liabilities with Debt to Equity (D/E) ratio of 0.25, which may suggest the company is not taking enough advantage from borrowing. Honest Company has a current ratio of 3.2, suggesting that it is liquid enough and is able to pay its financial obligations when due. Debt can assist Honest until it has trouble settling it off, either with new capital or with free cash flow. So, Honest's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Honest Company sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Honest to invest in growth at high rates of return. When we think about Honest's use of debt, we should always consider it together with cash and equity.

Begin Period Cash Flow

9.04 Million
Honest Company (HNST) is traded on NASDAQ Exchange in USA. It is located in 12130 Millennium Drive, Los Angeles, CA, United States, 90094 and employs 176 people. Honest is listed under Personal Care Products category by Fama And French industry classification. The company currently falls under 'Small-Cap' category with a current market capitalization of 294.01 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Honest's market, we take the total number of its shares issued and multiply it by Honest's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Honest Company conducts business under Personal Care Products sector and is part of Consumer Staples industry. The entity has 97.03 M outstanding shares of which 1.15 M shares are currently shorted by private and institutional investors with about 0.65 trading days to cover. Honest Company currently holds about 66.85 M in cash with 19.35 M of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.72.
Check Honest Probability Of Bankruptcy
Ownership Allocation
Honest Company has a total of 97.03 Million outstanding shares. Over half of Honest's outstanding shares are owned by outside corporations. These outside corporations are typically referred to as corporate investors that purchase positions in a given instrument to benefit from reduced trade commissions. Consequently, these institutions are subject to different rules and regulations than regular investors in Honest Company. Please watch out for any change in the institutional holdings of Honest as this could mean something significant has changed or is about to change at the company. Please note that no matter how many assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it.
Check Honest Ownership Details

Honest Stock Price Odds Analysis

Attributed to a normal probability distribution, the odds of Honest jumping above the current price in 90 days from now is about 79.77%. The Honest Company probability density function shows the probability of Honest stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days the stock has a beta coefficient of 2.7514. This usually indicates as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Honest will likely underperform. Additionally, honest Company has an alpha of 0.0137, implying that it can generate a 0.0137 percent excess return over NYSE Composite after adjusting for the inherited market risk (beta).
  Odds Below 3.02HorizonTargetOdds Above 3.02
20.16%90 days
 3.02 
79.77%
Based on a normal probability distribution, the odds of Honest to move above the current price in 90 days from now is about 79.77 (This Honest Company probability density function shows the probability of Honest Stock to fall within a particular range of prices over 90 days) .

Honest Stock Institutional Holders

Institutional Holdings refers to the ownership stake in Honest that is held by large financial organizations, pension funds or endowments. Institutions may purchase large blocks of Honest's outstanding shares and can exert considerable influence upon its management. Institutional holders may also work to push the share price higher once they own the stock. Extensive social media coverage, TV shows, articles in high-profile magazines, and presentations at investor conferences help move the stock higher, increasing Honest's value.
InstituionRecorded OnShares
Geode Capital Management, Llc2023-12-31
746.1 K
Renaissance Technologies Corp2023-12-31
543 K
Harbourvest Partners, Llc2023-12-31
475.6 K
Citigroup Inc2023-12-31
438 K
Green Alpha Advisors, Llc2024-03-31
415.1 K
Jane Street Group, Llc2023-12-31
407.5 K
Dimensional Fund Advisors, Inc.2023-12-31
352.4 K
Qube Research & Technologies2023-12-31
351.9 K
Susquehanna International Group, Llp2023-12-31
272.3 K
Institutional Venture Management Xiii, Llc2023-09-30
10.5 M
Portolan Capital Management, Llc2023-12-31
7.6 M
View Honest Diagnostics

Honest Historical Income Statement

Honest Company Income Statement is one of the three primary financial statements used for reporting Honest's overall financial performance over a current year or for a given accounting period. An Income Statement sometimes referred to as the statement of Honest Company revenue and expense. Honest Income Statement primarily focuses on the company's revenues and expenses during a particular period.
At this time, Honest's Depreciation And Amortization is comparatively stable compared to the past year. Selling And Marketing Expenses is likely to gain to about 47.3 M in 2024, whereas Interest Expense is likely to drop slightly above 255.6 K in 2024. View More Fundamentals

Honest Stock Against Markets

Picking the right benchmark for Honest stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Honest stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Honest is critical whether you are bullish or bearish towards Honest Company at a given time. Please also check how Honest's historical prices are related to one of the top price index indicators.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Honest without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Honest Corporate Management

Elected by the shareholders, the Honest's board of directors comprises two types of representatives: Honest inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Honest. The board's role is to monitor Honest's management team and ensure that shareholders' interests are well served. Honest's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Honest's outside directors are responsible for providing unbiased perspectives on the board's policies.

How to buy Honest Stock?

Before investing in Honest, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Then, after you clearly understand your investment objectives, consider investing in Honest. To buy Honest stock, you can follow these steps:
  • Choose a brokerage firm: You need to select a brokerage firm to buy shares of Honest. Some popular options include Charles Schwab, Fidelity, TD Ameritrade, and Robinhood.
  • Open an account: Once you have chosen a brokerage firm, you will need to open an account. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account: You will need to deposit funds into your brokerage account to purchase Honest stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order: Once you have located Honest Company stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment: After you have purchased Honest Company stock, you should monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock
It's important to note that investing in stocks, such as Honest Company, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember various factors, including economic indicators, change in net worth, political events, company-specific news, and investor sentiment, can influence the stock market. These factors can cause fluctuations in stock prices and lead to market volatility affecting your buy or sell decision. However, volatility can also present opportunities for investors to make gains by buying stocks when prices are low and selling when they are high. It's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. For more information on how to buy Honest Stock please use our How to Invest in Honest guide.

Already Invested in Honest Company?

The danger of trading Honest Company is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Honest is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Honest. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Honest Company is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Honest Company is a good investment, qualitative aspects like company management, corporate governance, and ethical practices play a significant role. A comparison with peer companies also provides context and helps to understand if Honest Stock is undervalued or overvalued. This multi-faceted approach, blending both quantitative and qualitative analysis, forms a solid foundation for making an informed investment decision about Honest Company Stock. Highlighted below are key reports to facilitate an investment decision about Honest Company Stock:
Check out Risk vs Return Analysis to better understand how to build diversified portfolios, which includes a position in Honest Company. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in state.
You can also try the Insider Screener module to find insiders across different sectors to evaluate their impact on performance.

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When running Honest's price analysis, check to measure Honest's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Honest is operating at the current time. Most of Honest's value examination focuses on studying past and present price action to predict the probability of Honest's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Honest's price. Additionally, you may evaluate how the addition of Honest to your portfolios can decrease your overall portfolio volatility.
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Is Honest's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Honest. If investors know Honest will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Honest listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Earnings Share
(0.42)
Revenue Per Share
3.643
Quarterly Revenue Growth
0.103
Return On Assets
(0.10)
Return On Equity
(0.29)
The market value of Honest Company is measured differently than its book value, which is the value of Honest that is recorded on the company's balance sheet. Investors also form their own opinion of Honest's value that differs from its market value or its book value, called intrinsic value, which is Honest's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Honest's market value can be influenced by many factors that don't directly affect Honest's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Honest's value and its price as these two are different measures arrived at by different means. Investors typically determine if Honest is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Honest's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.