Honest Stock Quote Today

HNST Stock  USD 3.08  0.30  10.79%   
Market Performance
0 of 100
Odds Of Distress
Less than 36
Honest is selling for under 3.08 as of the 28th of January 2023; that is 10.79 percent increase since the beginning of the trading day. The stock's last reported lowest price was 2.8. Honest has about a 36 percent probability of financial distress in the next few years of operation and has generated negative returns over the last 90 days. Equity ratings for Honest Company are calculated daily based on our scoring framework. The performance scores are derived for the period starting the 7th of February 2021 and ending today, the 28th of January 2023. Click here to learn more.
Fiscal Year End
IPO Date
4th of May 2021
Consumer Defensive
The Honest Company, Inc. manufactures and sells diapers and wipes, skin and personal care, and household and wellness products. The company was incorporated in 2012 and is headquartered in Los Angeles, California. Honest operates under Specialty Retail classification in the United States and is traded on NASDAQ Exchange. The company has 92.67 M outstanding shares of which 3.41 M shares are currently shorted by private and institutional investors with about 3.42 trading days to cover. More on Honest Company

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Honest Stock Highlights

Most reasonable investors view market volatility as an opportunity to invest at a favorable price or to sell short against a bearish trend. Honest's investment highlights are automatically generated signals that are significant enough to either complement your investing judgment regarding Honest or challenge it. These highlights can help you better understand the position you are entering and avoid costly mistakes.
Average Analyst Recommendation
Analysts covering Honest report their recommendations after researching Honest's financial statements, talking to executives and customers, or listening in on Honest's conference calls. The current trade recommendation is based on an ongoing consensus estimate among financial analysts covering Honest Company. The Honest consensus assessment is calculated by taking the average forecast from all of the analysts covering Honest.
Macroaxis Advice
The buy hold or sell recommendation is provided in the context of your current investment horizon and risk tolerance. The advice algorithm takes into account all of Honest's available fundamental, technical, and predictive indicators. Your current horizon is 90 days - details
Strong SellUndervalued
Honest Company (HNST) is traded on NASDAQ Exchange in USA and employs 187 people. The company currently falls under 'Small-Cap' category with a current market capitalization of 285.43 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Honest's market, we take the total number of its shares issued and multiply it by Honest's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities. Honest Company conducts business under Consumer Cyclical sector and is part of Specialty Retail industry. The entity has 92.67 M outstanding shares of which 3.41 M shares are currently shorted by private and institutional investors with about 3.42 trading days to cover. Honest Company currently holds about 66.85 M in cash with (38.15 M) of positive cash flow from operations. This results in cash-per-share (CPS) ratio of 0.72.
Check Honest Probability Of Bankruptcy
Honest Company has a total of ninety-two million six hundred seventy-two thousand eight hundred ninety-six outstanding shares. Over half of Honest Company outstanding shares are owned by outside corporations. These outside corporations are typically referred to corporate investors that purchase positions in a given instrument to benefit from reduced trade commissions. Consequently, these institutions are subject to different rules and regulation than regular investors in Honest Company. Please watch out for any change in the institutional holdings of Honest as this could mean something significant has changed or about to change at the company. Please note that no matter how much assets the company holds, if the real value of the firm is less than the current market value, you may not be able to make money on it.

Ownership Allocation

Check Honest Ownership Details

Honest Stock Price Odds Analysis

Attributed to a normal probability distribution, the odds of Honest jumping above the current price in 90 days from now is about 35.16%. The Honest Company probability density function shows the probability of Honest stock to fall within a particular range of prices over 90 days. Given the investment horizon of 90 days the stock has a beta coefficient of 1.6764. This usually indicates as the benchmark fluctuates upward, the company is expected to outperform it on average. However, if the benchmark returns are projected to be negative, Honest will likely underperform. Additionally, the company has a negative alpha, implying that the risk taken by holding this instrument is not justified. Honest Company is significantly underperforming NYSE Composite.
  Odds Below 3.08HorizonTargetOdds Above 3.08
64.66%90 days
Based on a normal probability distribution, the odds of Honest to move above the current price in 90 days from now is about 35.16 (This Honest Company probability density function shows the probability of Honest Stock to fall within a particular range of prices over 90 days) .

Honest Company Risk Profiles

Investors will always prefer to have the highest possible return on investment while minimizing volatility. Honest market risk premium is the additional return an investor will receive from holding Honest long position in a well-diversified portfolio. The market premium is part of the Capital Asset Pricing Model (CAPM), which most analysts and investors use to calculate the acceptable rate of return on investment in Honest. At the center of the CAPM is the concept of risk and reward, which is usually communicated by investors using alpha and beta measures. Although Honest's alpha and beta are two of the key measurements used to evaluate Honest's performance over the market, the standard measures of volatility play an important role as well.

Honest Stock Against Markets

Picking the right benchmark for Honest stock is fundamental to making educated investment choices. Many naive investors compare their positions with the S&P 500 or with the Nasdaq. But these benchmarks are not all-inclusive and generally should be used only for large-capitalization equities or stock offerings from large companies. When the price of a selected benchmark declines in a down market, there may be an uptick in Honest stock price where buyers come in believing the asset is cheap. The opposite is true when the market is bullish; so, accurately picking the benchmark for Honest is critical whether you are bullish or bearish towards Honest Company at a given time.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Honest without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Honest Corporate Management

Elected by the shareholders, the Honest's board of directors comprises two types of representatives: Honest inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Honest. The board's role is to monitor Honest's management team and ensure that shareholders' interests are well served. Honest's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Honest's outside directors are responsible for providing unbiased perspectives on the board's policies.

Invested in Honest Company?

The danger of trading Honest Company is mainly related to its market volatility and company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Honest is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Honest. The Shape ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Honest Company is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
Please check Risk vs Return Analysis. You can also try Price Ceiling Movement module to calculate and plot Price Ceiling Movement for different equity instruments.

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When running Honest Company price analysis, check to measure Honest's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Honest is operating at the current time. Most of Honest's value examination focuses on studying past and present price action to predict the probability of Honest's future price movements. You can analyze the entity against its peers and financial market as a whole to determine factors that move Honest's price. Additionally, you may evaluate how the addition of Honest to your portfolios can decrease your overall portfolio volatility.
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Is Honest's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Honest. If investors know Honest will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Honest listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Market Capitalization
285.4 M
Quarterly Revenue Growth
Return On Assets
Return On Equity
The market value of Honest Company is measured differently than its book value, which is the value of Honest that is recorded on the company's balance sheet. Investors also form their own opinion of Honest's value that differs from its market value or its book value, called intrinsic value, which is Honest's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Honest's market value can be influenced by many factors that don't directly affect Honest's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Honest's value and its price as these two are different measures arrived at by different means. Investors typically determine Honest value by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Honest's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.