How to Invest in Amazon?

Amazon Investing Guide

  AMZN
Before buying Amazon stock, you must ensure you fully understand your financial goals and how diversified (or not) your overall investments are now. Only after you clearly understand your investment objectives consider investing in Amazon Inc. To buy Amazon stock, you can follow these steps:
  • Research Amazon's stock before investing in Amazon. It's a good idea to research the company and its stock by analyzing its financial statements, reading news articles, and studying its historical performance, including its growth strategy, change in net worth, competition, and potential risks.
  • Choose a brokerage firm to buy shares of Amazon. We recommend well-established brokerages such as Charles Schwab, Fidelity, TD Ameritrade, and Robinhood, but in many ways, it will depend on your individual needs, preferences, and investment goals.
  • Open an account at one of the brokerages you have selected. You will be required to provide personal information, such as your name, address, and Social Security number.
  • Fund your account. You will need to deposit funds into your brokerage account to purchase Amazon stock. You can do this by transferring funds from your bank account or other investment accounts.
  • Place your order. Once you have located Amazon Inc stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
  • Monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock.
It's important to note that investing in stocks such as Amazon Inc carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions regarding Amazon Stock. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to invest safely in Amazon Inc.

Research Amazon Stock

Researching Amazon's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E).
About 63.0% of the company shares are held by institutions such as insurance companies. The company has Price/Earnings To Growth (PEG) ratio of 2.32. Amazon Inc had not issued any dividends in recent years. The entity had 20:1 split on the 6th of June 2022. Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions in North America and internationally. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington. Amazon operates under Internet Retail classification in the United States and is traded on NASDAQ Exchange. It employs 1544000 people. For more info on Amazon Inc please contact Jeffrey Bezos at 206 266 1000 or go to https://www.aboutamazon.com.

Other things to consider when investing in Amazon

Another important aspect of Amazon's research is to evaluate the company's potential for future growth. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Amazon's research are outlined below:
Amazon Inc is unlikely to experience financial distress in the next 2 years
The company currently holds 135.61 B in liabilities with Debt to Equity (D/E) ratio of 1.2, which is about average as compared to similar companies. Amazon Inc has a current ratio of 0.92, indicating that it has a negative working capital and may not be able to pay financial obligations when due. Debt can assist Amazon until it has trouble settling it off, either with new capital or with free cash flow. So, Amazon's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like Amazon Inc sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for Amazon to invest in growth at high rates of return. When we think about Amazon's use of debt, we should always consider it together with cash and equity.
Amazon Inc has a strong financial position based on the latest SEC filings
About 63.0% of Amazon shares are held by institutions such as insurance companies
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Amazon Quarterly Cash And Short Term Investments

87.28 Billion

Check Amazon's earnings reports

Amazon uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Amazon Inc. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Amazon's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
1st of February 2024
Upcoming Quarterly Report
View
25th of April 2024
Next Financial Report
View
31st of December 2023
Next Fiscal Quarter End
View
1st of February 2024
Next Fiscal Year End
View
30th of September 2023
Last Quarter Report
View
31st of December 2022
Last Financial Announcement
View

Use historical earnings surprises to time your Amazon position

Earnings surprises can significantly impact Amazon's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Amazon's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2017-02-02
2016-12-310.070.080.0114 
2016-10-27
2016-09-300.040.03-0.0125 
2015-01-29
2014-12-310.010.020.01100 
2014-10-23
2014-09-30-0.04-0.05-0.0125 
2012-07-26
2012-06-300.020.01-0.0150 
2012-01-31
2011-12-310.010.020.01100 
2011-04-26
2011-03-310.030.02-0.0133 
2011-01-27
2010-12-310.040.050.0125 

Know Amazon's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Amazon is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Amazon Inc backward and forwards among themselves. Amazon's institutional investor refers to the entity that pools money to purchase Amazon's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Bank Of America Corp2023-12-31
81 M
Capital Research Global Investors2023-12-31
80.2 M
Wellington Management Company Llp2023-12-31
77.8 M
Bank Of New York Mellon Corp2023-12-31
70.4 M
Legal & General Group Plc2023-12-31
68.2 M
Nuveen Asset Management, Llc2023-12-31
66.3 M
Jennison Associates Llc2023-12-31
56.4 M
Charles Schwab Investment Management Inc2023-12-31
51.9 M
Royal Bank Of Canada2023-12-31
51.9 M
Vanguard Group Inc2023-12-31
771.1 M
Blackrock Inc2023-12-31
627.2 M
Note, although Amazon's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Follow Amazon's market capitalization trends

The company currently falls under 'Mega-Cap' category with a current market capitalization of 1.94 T. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Amazon's market, we take the total number of its shares issued and multiply it by Amazon's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.

Market Cap

102.7 Billion

Evaluate Amazon's profitablity

Amazon's profitability indicators refer to fundamental financial ratios that showcase Amazon's ability to generate income relative to its revenue or operating costs. If, let's say, Amazon is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Amazon's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Amazon's profitability requires more research than a typical breakdown of Amazon's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.06  0.06 
Return On Capital Employed 0.10  0.11 
Return On Assets 0.06  0.06 
Return On Equity 0.15  0.16 
The company has Profit Margin (PM) of 0.05 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.08 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.08.
Determining Amazon's profitability involves analyzing its financial statements and using various financial metrics to assess its ability to generate profits. Also, when deciding whether to invest in Amazon, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures Amazon's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Amazon's profitability and make more informed investment decisions.
The data published in Amazon's official financial statements usually reflect Amazon's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Amazon Inc. For example, before you start analyzing numbers published by Amazon accountants, it's critical to develop an understanding of what Amazon's liquidity, profitability, and earnings quality are in the context of the Internet & Direct Marketing Retail space in which it operates.
Please note, the presentation of Amazon's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Amazon's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Amazon's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Amazon Inc. Please utilize our Beneish M Score to check the likelihood of Amazon's management manipulating its earnings.

Evaluate Amazon's management efficiency

Amazon Inc has return on total asset (ROA) of 0.0465 % which means that it generated a profit of $0.0465 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.1749 %, meaning that it created $0.1749 on every $100 dollars invested by stockholders. Amazon's management efficiency ratios could be used to measure how well Amazon manages its routine affairs as well as how well it operates its assets and liabilities. As of the 14th of April 2024, Return On Tangible Assets is likely to grow to 0.06. Also, Return On Capital Employed is likely to grow to 0.11. At this time, Amazon's Other Assets are very stable compared to the past year. As of the 14th of April 2024, Net Tangible Assets is likely to grow to about 240 B, while Intangibles To Total Assets are likely to drop 0.04.
Last ReportedProjected for Next Year
Book Value Per Share 19.59  20.57 
Net Current Asset Value 0.00  0.00 
Tangible Asset Value 0.00  0.00 
Tangible Book Value Per Share 16.63  17.47 
Enterprise Value Over EBITDA 18.43  17.51 
Price Book Value Ratio 7.76  7.37 
Enterprise Value Multiple 18.43  17.51 
Price Fair Value 7.76  7.37 
Enterprise Value94 B98.7 B
The analysis of Amazon's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Amazon's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Amazon Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Beta
1.16

Basic technical analysis of Amazon Stock

As of the 14th of April 2024, Amazon shows the mean deviation of 1.12, and Risk Adjusted Performance of 0.133. Amazon Inc technical analysis gives you the methodology to make use of historical prices and volume patterns to determine a pattern that approximates the direction of the firm's future prices. Put another way, you can use this information to find out if the firm will indeed mirror its model of historical prices and volume momentum, or the prices will eventually revert. We were able to analyze nineteen technical drivers for Amazon Inc, which can be compared to its peers. Please confirm Amazon Inc coefficient of variation, as well as the relationship between the treynor ratio and semi variance to decide if Amazon Inc is priced correctly, providing market reflects its regular price of 186.13 per share. Given that Amazon has jensen alpha of 0.2385, we suggest you to validate Amazon Inc's prevailing market performance to make sure the company can sustain itself at a future point.

Check Amazon's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Amazon insiders, such as employees or executives, is commonly permitted as long as it does not rely on Amazon's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Amazon insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

Evaluate Amazon's Outstanding Corporate Bonds

Amazon issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Amazon Inc uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Amazon bonds can be classified according to their maturity, which is the date when Amazon Inc has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Amazon's technical indicators

Using predictive indicators to make investment decisions involves analyzing Amazon's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Amazon's intraday indicators

Amazon intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Amazon stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Amazon Corporate Filings

12th of April 2024
Other Reports
ViewVerify
11th of April 2024
Other Reports
ViewVerify
F4
8th of April 2024
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
13A
12th of February 2024
An amended filing to the original Schedule 13G
ViewVerify
Amazon time-series forecasting models is one of many Amazon's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Amazon's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Choose a brokerage platform to buy Amazon's shares

In investing, finding the right broker is a crucial step for anyone looking to embark on a journey into the stock market. It all begins with a thorough comparison of costs and fees, as low-cost or commission-free brokers can significantly impact an investor's returns. However, the cheapest option is not always the best choice. The adventure continues with exploring various trading platforms, seeking one that is user-friendly, reliable, and functional. The ideal platform will provide the necessary research, analysis, and investment monitoring tools. As the quest goes on, it's essential to consider the different account types brokers offer, such as individual, joint, and retirement accounts. In addition, for those interested in trading on margin, brokers offering margin accounts should also be considered. The journey leads to the discovery of brokers that provide a wide range of investment options, including stocks, bonds, ETFs, and mutual funds. This diversity allows investors to build well-rounded portfolios that suit their needs and goals.
Customer service is another crucial factor in this decision-making process. The perfect broker would have a responsive, knowledgeable, and available customer support team ready to assist with various issues or investment decisions. Aspiring investors should seek brokers with quality research, market analysis, and educational resources. These tools are essential for making informed decisions and improving investment knowledge. It's also vital to ensure that the broker is regulated by an appropriate regulatory body and has robust security measures to protect personal and financial information. Additionally, account minimums and funding options should be taken into consideration. A broker with flexible account minimums and various funding options, such as wire transfers, ACH transfers, or check deposits, will cater to different investor needs. A seamless mobile and web experience is a must in today's fast-paced world. The ideal broker will allow investors to manage their investments easily on the go.
Finally, it is essential to consider various brokers' reviews and conduct reputation analysis. By reading online assessments and seeking recommendations, valuable insights into each broker's reputation can be gathered. After a thorough investigation, you can find a broker that checks all the boxes and aligns with their preferences and requirements regarding taking a position in Amazon Inc.

Open brokerage account to buy Amazon Stock

Once you've selected a broker, visit their website or a local branch to initiate the account-opening process. Most brokers offer online account opening, which is typically faster and more convenient. When you begin the process, you'll need to select the type of account you want to open. This may include individual, joint, or retirement accounts. Some brokers may also offer margin accounts, which allow you to trade on margin. Next, you'll need to complete the application form.
Whether you're filling out an online or paper application, you'll need to provide personal information, such as your name, address, Social Security Number or other tax identification number, date of birth, and employment information. You may also be asked about your investment experience, financial situation, and goals. After completing the application form, review it carefully for accuracy and submit it to the broker. Some brokers may require you to provide additional documentation, such as a copy of your driver's license or passport, for identity verification. Once your application is submitted, the broker will review it and may run a background check or verify your credit history. You'll receive an email or notification with your new brokerage account details if your application is approved.

Fund your account to invest in Amazon Stock

Once your account is open, you can fund it by linking your bank account to your brokerage account. To do this, log in to your brokerage account and look for an option to add or link a bank account. You will need to provide your bank account number and the routing number for your bank. This information can be found on your checks or by contacting your bank. After linking your bank account, you can initiate a transfer of funds from your bank account to your brokerage account. This process may vary depending on the brokerage, but generally, you will need to navigate to the funding or deposit section of the brokerage website or app. From there, you can choose the linked bank account and enter the amount you wish to transfer. Keep in mind that there may be limits on the amount you can transfer in a single transaction, and the transfer may take several business days to complete.
Some brokerages also offer other funding options, such as wire transfers, mailing a check, or transferring assets from another brokerage. If you prefer to use one of these methods, check with your brokerage firm for specific instructions. Once the funds are in your brokerage account, you can use them to purchase investments such as stocks, bonds, mutual funds, or other financial instruments.

Place your Amazon Stock order

Placing an Amazon purchase order involves providing instructions to your selected brokerage firm to aquare shares of Amazon Inc on your behalf. First, your will need to access your brokerage account through their website or mobile app using your login credentials. Make sure you have sufficient funds in your account to cover the cost of the stock purchase, including any applicable fees or commissions. Once you are logged in, locate the trading platform or order entry section within the brokerage interface. It may be labeled as "Trade," "Order Entry," or something similar. Next, you will need to provide the necessary information to place your stock order. This typically includes: .
TickerEnter the ticker symbol, which is the unique series of letters representing the stock, e.g., AMZN for Amazon Inc
TypeChoose the type of order you want to place. The most common order types are market orders, limit orders, stop orders, and stop-limit orders. Each order type has its own advantages and drawbacks, so be sure to research and understand them before placing your order.
QuantitySpecify the number of shares you want to buy or sell
DurationIndicate the duration for which your order will be active. You can choose from options like "Day" (valid only for the current trading day) or "Good 'til Canceled" (valid until you manually cancel the order)
After entering the necessary information, review your order carefully to ensure it reflects your intentions accurately. When you are ready, submit your order by clicking the "Submit," "Place Order," or equivalent button. Your brokerage firm will then execute your order according to your instructions, subject to market conditions and the availability of shares. Keep in mind that market orders may be executed immediately, while limit orders, stop orders, and stop-limit orders will only be executed if the specified conditions are met. Finally, monitor your order status and confirm its execution. You can usually find this information in the "Order History" or "Order Status" section of your brokerage account.

Monitor your Amazon Stock position

Monitoring your stock positions with your brokerage involves regularly checking the status and performance of your investments. Here's how you can monitor your stock positions using your brokerage account: First, access your account by signing in to your brokerage firm's website or mobile app using your login credentials. Once you're logged in, look for the section that displays your account information and portfolio holdings. This section may be labeled as "Portfolio," "Positions," "Holdings," or something similar. In this section, you'll generally find a list of the stocks and other investments that you own, along with relevant details such as the number of shares, the current market value, and the percentage change in value since the last trading day's close. You might also see the total cost of your investment, your current profit or loss, and the percentage gain or loss. Many brokerages also provide tools and features that allow you to analyze and track your stock positions more effectively. These may include:
Performance ChartsThese charts visually represent the historical price movement of your stocks over different time frames. You can use them to assess the trends and volatility of your investments.
Stock AlertsYou can set up custom alerts to receive notifications when a stock reaches a certain price, percentage change, or other criteria. This can help you stay informed about significant market movements affecting your investments.
WatchlistsCreate watchlists to track the performance of stocks you are interested in but have not yet purchased. This can help you identify potential opportunities or risks.
Research ToolsBrokerages often provide access to research tools, such as stock screeners, analyst reports, and financial statements, to help you make more informed investment decisions.
As you continue to monitor your Amazon Stock position, remember that in order to be an effective trader, it is critical to understand your entire portfolio's sensitivity to market volatility and how your single Amazon position affects your overall exposure to market risk. One of the techniques to manage your overall risk is pair trading, a market-neutral trading strategy enabling traders to profit from virtually any market condition, whether it is experiencing an uptrend or downtrend movement.

Moving together with Amazon Stock

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It's a good idea to monitor your stock positions regularly to ensure that your investments align with your financial goals and risk tolerance. Keep in mind that the stock market can be volatile, and it's essential to maintain a long-term perspective when evaluating your portfolio's performance.

Follow Amazon Stock across various news and media outlets

Far too much social signal, news, headlines, and media speculation about Amazon that are available to investors today. That information is available publicly through Amazon media outlets and privately through word of mouth or via Amazon internal channels. However, regardless of the origin, that massive amount of Amazon data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Amazon news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Amazon relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Amazon's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Amazon alpha.